I remember reading All Marketers are Liars by Seth Godin, and it was like I finally understood what marketing was all about. I read about how we turn brands into stories, how we turn people into stories and how we even turn ourselves into stories.
We have always been surrounded by stories.
We need to start asking the same question as my good friend Mark Harai is asking:
“What do people think of you when your name or brand comes up in a conversation?”
That’s the story about you.
By the way, did you know that Adam Sandler Would Have Been the Greatest Blogger in the World? That’s because he is one of the best story tellers in the world, and he has turned himself into the perfect story.
What are you waiting for?
The thing is, we create stories whether we like it or not. We turn content into related content, no matter if it’s related or not. And we don’t care if the people who created the content had a story in mind. If they didn’t, we create the stories ourselves.
Pizza is not just pizza
Remember my pizza delivery guy story? Oh, you don’t? Well, here’s the short version; a few years ago a pizza delivery guy gave me a ride home. After that ride, their pizza started to taste even better. And I have been spending my money there ever since. The thing is, it’s not about the pizza. All my friends are telling me that the pizza tastes the same. I’m saying no, it doesn’t, not to me.
The fake deer
If you didn’t remember the pizza delivery story, my guess is that you won’t remember the story about the fake deer either. It’s actually a lot funnier. Here’s another short version for you. I was out walking, and I discovered a garden with a fake deer. I stopped and stared and asked myself – why? Then, I discovered that this person is actually telling a story. Maybe he’s like me, he loves animals, and in his ideal world, he would have a live deer just like this in his garden? I have no clue if that was the story he was trying to tell, but that was the story I created.
Every successful person on TV understands the power of telling stories. If you’ve read 5 Dr. Phil marketing tricks, you already know that he’s not only creating a random TV show. He has turned himself into a story that millions of people truly love.
Create a brand new story or adopt an old one?
You can do research and discover what the market is already looking for (in all parts of life and business). And you can turn yourself into this type of brand or person. Or, you can create a brand new story, a story that no one have ever heard. That’s the choice you have.
No matter what you do; create a story, continue to tell it, and stick to it.