I am looking outside right now and it’s snowing. I can’t believe that it’s actually snowing. I feel that I am still living in a tent and that it’s summer, and I have a beard and I’m looking at the beach, listening to the sound of birds and the waves. I’m so glad that I am always kind of dreaming. Dreams makes me powerful, and dreams helps me stay creative.
And, dreams are turning life into images. I love to close my eyes and see images. The images I see are always bright, and in so many different colors. There are never any sounds, just images of what life used to be like, and what might happen in the future.
I am writing this blog post on my iPad. I am typing on my new Logitech Ultrathin keyboard cover for the iPad. It’s awesome. It almost feels like I’m typing on a laptop. I’m just as fast, and I keep writing long posts. But, when I’m writing the blog posts on my iPad, I’m having an issue adding images to my posts. It’s not that I can’t add them, but it takes a lot more time, and I haven’t been able to crop them and adjust them the way I’m used to.
I love to write, and now that it’s so much easier to write on my iPad, I’ve been thinking that I might not need to add images to every single blog post I write. The thing about images is that they add value to the story, and they are very important in order to get more traffic from Facebook and Google+. If you’re using an image in your post, and people share your post on Facebook and Google+, people will see the image and your description on the social networks. I’ve tested with and without an image, and it’s like night and day when it comes to getting clicks to your post.
Sometimes I just enjoy writing, and I don’t want to spend all that time to find the right images, crop, adjust and publish them. I just want to write and keep writing and to create a story worth reading.
Like this one.
What I should have done was to add a picture of our kitchen. We’ve bought a brand new kitchen, and right now, it’s a total mess. We’ve been without a kitchen for the past 5 weeks, and it will be yet another week before everything is ready. I don’t have any problem with that at all, what I have a problem with is the lack of communication. To be successful in business, you need to understand that communication is a very important part of marketing. And that what your business is creating is images.
When we talked to the sales people before ordering the kitchen, and when they designed our new kitchen, and they sold us the kitchen, the communication was close to perfect. But now… that’s a completely different story. We received the kitchen yesterday, and we didn’t get all the parts, and it was delivered outside. We had no idea what was happening. And it didn’t get here on time. I’m not going to go into any further details. The thing about marketing is that you should think about the process, from start to finish. And decide when you’re finished.
Think of marketing as a process. Ask yourself, when do you start, and how do you start, and add many different layers, and understand when you’re done, and if you’re ever done. The process might be a circle, and when you’ve delivered and installed the kitchen, you might want to keep following up with a newsletter to get your customers to help you spread the word.
We’re looking at the world as images. When we don’t add any images, we have to do our best to create a story that adds interesting and positive images. Like now, when you’re reading this post, you probably would have remembered it if I had added a nice image that represents that post. Now, you need to create your own image, based upon what I’ve just written.
Think about it. Do you see images like I do?
When your customers close their eyes and think of you, what kind of images do they see?