sly : marketing

The One Day of the Year – I Am Thinking About Progress


I enjoy being me. But, I don’t think much about it. I just keep going, and doing what I am usually doing. And, that means working, testing new marketing methods, and being with my family.


This week is a different kind of week, and that’s because of 22. April. The 22. April was a Monday, and it was my birthday, and even though I am not a regular user of Facebook, at least not compared to how much I am using Twitter, a big part of my birthday was actually about Facebook. It’s not because I have been focusing on relationship marketing, I believe it’s because people are amazing.

I received message after message from people (I hardly know) writing fantastic words on my wall. And, even though I know that they all received a notification about my birthday, because they are my friends on Facebook, they actually made an effort to write on my wall and they made me the happiest man on earth that specific day. I don’t feel old, not at all. I just feel alive, and happy.

I haven’t told you this before, but I think it’s time to be even more personal. So, here’s one more thing you didn’t know about me.

I always take time off from work on my birthday. I usually don’t work even for a minute. It’s all about me, relaxing, and doing what I love doing. Sometimes, I just need the time to feel good about being me, and sometimes that means solitude, and walking, and at the same time, I just love receiving fantastic words from people all across the world. But, what it really means, is that I take time off to think about progress.

The reason I am always happy, is that I constantly focus on progress, and to me, progress is vital for business and life. I don’t compare myself to anyone. I just keep working towards my goals, and as long as I feel progress, I keep smiling.

Most of the time, I am using social media as part of my business, or as part of something I want to accomplish (I usually have a plan). But, unlike many in marketing, I don’t really care about how many likes I get, or how many comments I get, and I don’t care about the traffic either. I just want to be happy and feel good about what I am doing. I measure progress by using my gut feeling. To me, progress is not about science.

Right now, I am looking outside, and from the office windows, I am seeing birds flying, people walking, and cars driving by, and I know it sounds weird, but that makes me think that it doesn’t matter where I live, because I’m still part of the same system of order, and like you, I am part of the progress that’s happening in the world. And that makes me feel good about being me, and that makes me feel good about turning people who deserves it into leaders. That’s the progress that’s happening online today. And I am loving every minute of it.

14 responses to “The One Day of the Year – I Am Thinking About Progress”

  1. Khaja Moin says:

    Hi Jens,
    Am like you, I don`t use much FB like I do Twitter. And I feel bad for missing your birthday.
    Anyway I hope this new year for you get lots of good things which last long.


  2. Carolyn says:

    Hi Jens, I think that’s great, what a wonderful birthday present to yourself! You are so good at taking your time to smell the roses.

    The best day to be on Facebook is your birthday. Feel the love and soak it in. You deserve it, Jens!

    • Hi Carolyn,

      I really enjoyed my birthday, it’s the best of both worlds. I have the time for myself and then I come home to the family and we have a “big” party together 🙂

      Thank you. I hope you’re enjoying your weekend.

  3. Great reminder, Jens, of what progress looks like. Too often I think I need to focus on the numbers, but as you mention, progress is working towards your goals and enjoying life on the way. Beautiful. Thanks for the reminder.

    • Hi Carma.

      Thank you so much for the feedback. I started thinking about numbers all day and night, and if I didn’t get one more visitor than yesterday, or the current week had more visitors than the past week, I’d be frustrated. But, then I started thinking about what progress really means to me, and I started creating better content, and I started connecting with people on a different level, and to me, that’s a lot more important than the numbers.

  4. Supriyo says:

    The use of the word ‘Relationship marketing’ is very contextual. I think every marketing technique and strategy should focus at building a relationship with the audiences first and then proceed on marketing. In fact, one of the most talked about marketing techniques of today, i.e. permission marketing is based on this concept. It’s great that you have brought out this aspect in the article. Relationship marketing is a surefire way to progress, no doubt about it.

  5. Josh says:

    Hi Jens,

    That sounds like a great gift to yourself and something more people could benefit from. Very few actually slow down and just enjoy the day without worrying about other things.

  6. Lisa says:

    Happy Belated Birthday Jens. It’s nice to look at progress and see how we got there. We can surely learn from it just like from our mistakes. I have a dear friend who never works on her birthday. I took mine off this year for the 1st time in years. It felt kinda good.

  7. Aayna says:

    I guess you fall in the category of the few people who gift themselves such a thing which can have a spill over effect on a large chunk of people. It was nice to read about your progress. You have made great efforts to reach where you are now,. Thanks.

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