sly : marketing

Cyber Monday – Marketing Myth

I just read an article in BusinessWeek Online describing what is now known as Cyber Monday. The monday after thanksgiving. This monday has received a huge amount of hype, and is considered to be one of the biggest online shopping days of the year. But it´s really only the 12th biggest.

Do a Google search on “Cyber Monday,” and you get as many as 779,000 results. Not a bad haul for a term that was created just a week and a half ago to describe the jump in online shopping activity following the U.S. Thanksgiving holiday.

… and not only that, but “It turns out that, an association for retailers that sell online, dreamed up the term just days before putting out a Nov. 21 press release touting Cyber Monday as “one of the biggest online shopping days of the year.”

Is this the way to get people to be shopping more online?

Read the whole article at BusinessWeek Online.

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