sly : marketing

Creating Inbound Marketing Videos with No Resources

I’m impulsive. But not in the sense that I’m doing crazy things, or saying yes to major changes just by listening to my gut feeling. It’s not like that. But in a way, I enjoy listening to my gut feeling, and just take action, before I use days or weeks to think about every single consequence of my decisions. I don’t like to think a lot before testing an idea, because when I do think a lot, it seems that things will take a lot of time. And sometimes, nothing will ever happen. And, it seems that most of the time, when it comes to marketing, my gut feeling is right. If it’s not, I have at least been doing some testing.

I am still working on the video blog for the college. I truly believe that inbound marketing is the (only) way to go, and that we’ll be able to do some incredible things by using video. The problem though is how we should be doing it. I’m not thinking about the content in the videos, because I have most of that figured out. What I’m talking about is more a technical thing. At the moment, I’m looking at two different solutions. I’ll tell you about both in a moment.

No Resources

Right now, I wish that I was working at an online university. Where everything I am doing is about being more creative online. For instance, I have been looking at the degree presentation of Strayer University, and that’s impressive. It seems that they are presenting a virtual degree for every single student. I want to do that.

The problem is that I don’t have much resources. And that’s why I am now looking at alternative methods to create the video blog. I’m going to create a video blog, and the videos are going to be awesome. I have no doubt in my mind about the videos and the content we’re going to present. The only question I have is, how should we do it?

Upload and Share

I’m thinking that we’re not just going to create a video blog, and link to the blog from social media. I’m thinking that the videos should be published close to everywhere. For instance, we should upload the videos to Facebook, Google+, share it on Twitter, embed them to our website, upload them to YouTube and Vimeo and even more places if I can find them. We want to share the brilliant content with as many people as possible. Remember, the content is not traditional advertisements, but actual content about how we’re solving problems or presentations of different courses at our college.

But, that’s not enough, or is it?

The WordPress Video Blog

The first solution I have been looking at, is installing WordPress and using Elegant Themes. I’ve found an awesome theme called eVid. This is a video blog theme that I can use, and it’s included in the price I’m already paying. But, by creating a video blog on WordPress I’m thinking that I should also be writing content in order to explain the videos, and share my thoughts. And, I’m not sure if I have the time to do both. I guess I can just upload the videos, and add a headline and a few tags, and that’s it. But that’s probably not going to be enough when it comes to SEO?

Vimeo PRO

The second solution I have been looking at, is paying for Vimeo PRO. Vimeo is a brilliant service, and by going pro, we’ll be paying $199 a year, and we’ll get hosted portfolio sites with SEO, brandable video player, advanced analytics and more. I’m not really sure, but to me, this will be like a blog with just a few words, and not as much flexibility as by using a self-hosted version of WordPress. We’re going to use our own domain, and I guess that we can redirect to the portfolio at Vimeo. This way, our visitors probably won’t notice anything different. The example portfolios I’ve watched looks great.

Expecting the worst

I’m not sure, but this time, I might actually have to think before I act. I’m not sure if I should prepare for the worst case scenario, where I won’t have time to do any writing at all. Or if I should do what I really want to accomplish, and combine the videos with some insight and helpful thoughts. It would be awesome if I could publish the videos along with 500 words or more. But, it might be enough to create the portfolio at Vimeo, and the video is what it’s really all about.

Do you have any examples of video blogs (it doesn’t have to be from a College or a University) that I can look at? It would be great if you add them as comments below. This is the first time for me when it comes to creating a video blog, so I need all the help I can get.

Thanks a lot for reading and for all your help.

Jens P. Berget



28 responses to “Creating Inbound Marketing Videos with No Resources”

  1. Adrienne says:

    Hey Jens,

    I would definitely consider all your options before diving into this one my friend.

    From what I have learned from most people, although they do enjoy watching videos and learning that way, also putting it in writing for those who don’t enjoy watching videos is a good idea as well. If you don’t want to put it on the post itself, my suggestion would be to put the information in a PDF and have a link so they can download the content. There are services online now that will transcribe your audio without you having to type the entire thing.

    The only services I have used for video blogs is YouTube or hosting my own videos. I have looked into Vimeo recently because I’ll be creating my own product and am considering putting some videos with that. I haven’t exactly decided which direction I’m going yet so I can’t really say for sure.

    The last video blog I did was on LinkedIn. You commented on it so I’m sure you’ll remember. It was the post “How To Get Around In LinkedIn”. I have a lot more under my belt but that’s the latest.

    I see you have your work cut out for you Jens. But it will be very rewarding when you have it up and available for all your college students to see.

    Adrienne

    • jens says:

      Hi Adrienne,

      I love your videos. I am definitively going to upload them to YouTube as well, but I’m thinking that I’m going to add them to a brand new blog, and either use WordPress or Vimeo PRO, or maybe combine the two. I don’t have any experience when it comes to videos, so I guess I just need to give this decision much thought.

      It’s a great idea to get the video into a PDF, the problem is that I’m not sure how much I would have to pay for a service like that for a Norwegian video πŸ™‚

      Thanks a lot for all your help.

      Have a great weekend.

      Jens

      • Adrienne says:

        If you are doing one for the college then I would definitely create a totally new blog for it. But if you’re going to upload them to YouTube anyway, I wouldn’t go to the expense to use Vimeo. The only thing about YouTube is that when starting out, your videos can’t be any longer than 10 minutes. They will eventually upgrade your account and after a long period of time they will increase to 15 minutes and then more. That would be your only downfall using YouTube.

        I know they have plugins that you can use that will transcribe blogs to different languages so I would think they would have something that would do the same for videos. Time to get back to trusty old Google.

        Thanks Jens and you have a good weekend yourself my friend.

        • jens says:

          Yes, I’m doing it for the college. I have bought the domain, and I’m about to install WordPress on the server. The only thing that concerns me a little is that I’m not sure if I have the time to write high quality blog posts and work on the videos (I will only tell people what type of videos they are going to create, and be with them when they are recording them).

          I’m going to look for a service that can transcribe the videos. Thanks a lot for the tips Adrienne.

          Jens

  2. Carolyn says:

    Hi Jens, Like Adrienne, my only experience is uploading video to YouTube and embedding it in my blog. I agree with you and Adrienne that you should carefully consider your choices when selecting your platform. Since you get the Elegent theme for free, why not start with that one and see how it goes? You could switch to Vimeo later.

    I also agree that text would be helpful. There are times I can’t watch a video (whenever the kids are around) but I can read text (which is why I haven’t had a chance to watch Adrienne’s LinkedIn vlog yet).

    I imagine what really matters is quality content. Isn’t that what they say about all blogs?

    As far as I know, online degrees don’t command as much respect as regular degrees in the US. I have taken online writing classes and have gotten a lot out of them, so I’m a big believer in the value of online education, but I tend to be a big believer in tech in general.

    I hope you get the answer to your question. Have you tried contacting Strayer to ask them about their presentation?

    Have a great weekend!

    • jens says:

      Hi Carolyn,

      I’m also thinking about using ElegantThemes, because I’ve already paid for it, and if it doesn’t work out, I can change to Vimeo later on. What matters though is the content, and I really want awesome videos and awesome text, not just video.. I better find some time to do both. On the other hand, I’m not going to create the videos, that’s for some of our students to do. But I need to help them with the content.

      I haven’t contacted Strayer, but it would be awesome to present something like this to our students (this way their parents, family, friends etc.. could see their degree online, that would be cool).

      Have a great weekend, and thanks again for the amazing gift. You made the weekend fantastic.

      Jens

  3. Melvin says:

    I did videos but it didnt reach the point wherein I’m using it more than content. It was never heavily marketed too since I don’t have a very good skills as far as doing a video is concern.

    But as far as spreading it, I know a tool called TubeMogul which helps you syndicate your videos to a large network of videosharing sites.

    • jens says:

      Hi Melvin,

      I’m going to take a closer look at TubeMogul, thanks a lot. One of the things I’m thinking of, is that I might have to do things a little different since we’re creating Norwegian videos, and only Norwegians will understand the content πŸ™‚

      Thanks a lot for the help Melvin, and have a great weekend.

      Jens

  4. Ana says:

    It is a great idea, Jens and your concerns are valid. For that reason, middle ground would be ideal. In other words, it would be great for SEO if you could post a video with some text (more than just a header and tags).

    I think this time you will have to think your decision through carefully. πŸ™‚

    • jens says:

      Hi Ana,

      Thanks a lot for your help. I’m also thinking that I should be adding text to the videos. I’m just a little concerned about the time it will take me, and that I’m way over my head on this one πŸ™‚

      I’m definitively going to think through my decision πŸ™‚

      Have a great weekend Ana, and thanks a lot for your help.

      Jens

  5. Samantha Bangayan says:

    First off, Jens, it’s SOO great to meet you through Adrienne’s tribe! =) Proud to be a Triberr mate of yours! =)

    And I’m so glad I came upon your blog for this post! The truth is, I feel the exact same way and am going through the exact same predicament even down to some of the details! =) Although I’m a responsible person at heart, I have been learning to following my intuition over the last few years, which is what brought me to Peru to live as a Canadian expat! =) Even though I like to plan, I often feel that I should just jump in and learn along the way. Otherwise, I’ll scare myself off from ever following my dreams. =P

    Coincidentally, when I say these things, I also have a new blog idea at the forefront of my mind and I’ve also been considering a theme from ElegantThemes! =P Although I wouldn’t be doing much with video, I can totally identify with how you try to balance between planning and just jumping right in! =)

    I guess, no matter what we choose, we can always be optimistic and learn something from our experiences! =) That’s what I like to remind myself anyway. =)

    • jens says:

      Hi Samantha,

      It’s great to see you here. I’m proud to be a Triberr mate of yours as well πŸ™‚

      So you’re in Peru, wow, that sounds amazing. I have always wanted to go there. One of my close friends in Norway is married to a woman from Peru.

      Have you had any contact with John Falchetto? His blog Expat Life Coach is awesome, I’ve learned a lot, even though I’m not an expat πŸ™‚

      I’d love to hear more about your experience with blogging. And, I highly recommend Elegant Themes, especially if you’re not interested in paying a lot more for your own customized themes. I’m very satisfied with it.

      Thanks again for your awesome comment. I’ll be visiting your blog soon.

      Have a great weekend.

      Jens

      • Samantha Bangayan says:

        What a coincidence about your Norwegian friend being married to a Peruvian, Jens! I love how the world is getting smaller. =)

        I’ve actually never heard of John’s blog before, but I’ll definitely check it out upon your recommendation! =) Sounds super interesting!

        And thanks for your feedback on ElegantThemes. That’s now two people I respect who recommend it! Can’t wait to switch! =)

  6. Jens, regardless of what you end up doing, I just think it’s awesome you’re looking to expand and utilize video. I think trusting your gut is GREAT, and unlike most folks, I don’t like the idea of ‘cautious’. Cautious is boring. Just be real. Show it like ‘it’ is, whatever that may be.

    Proud of you bud.

    Marcus

    • jens says:

      Hi Marcus,

      I’m going with my gut then. I agree that cautious is boring, and when it comes to marketing a college, I believe it’s even more important to trust my gut.. because kids don’t want boring πŸ™‚

      I’ll present the video blog as soon as it’s ready.

      Thanks a lot for all your support Marcus.

      Have a fantastic weekend.

      Jens

  7. Eddie Gear says:

    Jens, first things first. i’ve subscribed to your blog, but I do not receive notification on time. Is that something to do with my RSS reader. I use outlook 2010. With that said. Love the article. I guess there are so many blogger out there who are into video blogging. I am surely not one for that. It was a good read. Thanks.

    • jens says:

      Hi Eddie,

      I’m not sure why you’re not receiving the notifications on time. Have you subscribed to this RSS http://feeds.feedburner.com/slymarketing/updated/ ? I have also started using a plugin to cache my website, it might be that this is messing up the time the RSS is delivered? I really don’t know, and I haven’t used Outlook. Let me know if you find a solution to the problem.

      I’m searching for some great vlogs, and I’ll do my best to learn from them what I should be doing for the college.

      Thanks a lot for your comment Eddie.

      Jens

  8. Bill Dorman says:

    Yeah, look at one of mine……………..not. I’ll bet Carolyn can point you in the right direction. It will be interesting to see what you come up with.

    I’m thinking of getting a little creative with a video blog and have some help at my office I can do it and have it edited.

    I’m definitely trying to expand my horizon’s in some areas and quit being the ‘just show up’ guy. But as we know, it’s all about time, right?

    Thanks for sharing and hope all is well.

    • jens says:

      Hey Bill,

      I have been looking at yours, and they are awesome. I’m not kidding. But I need a way to integrate them into a blog, because every blog post will probably (hopefully) be a video. Right now I’ve been looking at Woo Themes for WordPress, and they have some really awesome templates. But, I’m still not quite ready to take a decision. I bet I’ll be ready tomorrow morning though πŸ™‚

      I have been looking at both Carolyn and Adrienne as well, and I’ve been getting a lot of help from the experts. I really appreciate all the help I’m getting from my online friends. It’s just amazing.

      Thanks a lot for your comment Bill and all your support, it means a lot to me.

      Jens

  9. john Falchetto says:

    Jens
    Congrats, on this project. Video is the future of blogging. As much as I love writing the new generation is learning by watching. I just have to look at my daughter.
    I personally just shoot video with my iPhone then upload on Youtube. I then link them to my blog from there. It’s low tech and doesn’t require a ton of backend work with time I don’t have.

    I can’t wait to see what you come up with in any case I am sure it will be great!

    • jens says:

      Hi John,

      I’ve been looking at my kids as well when it comes to what’s happening online. They are watching videos on YouTube all the time. And if I start this new project now, we’ll be one of the first colleges in Norway to do something like this. I have also been uploading videos from my iPhone to YouTube and embedding them to my blog – now, we’re going to do everything in HD πŸ™‚

      I’ll be sharing everything on my blog as soon as I launch it.

      Have a great day.

      Jens

  10. Martini says:

    As far as I know, online degrees don’t command as much respect as regular degrees in the US. I have taken online writing classes and have gotten a lot out of them, so I’m a big believer in the value of online education, but I tend to be a big believer in tech in general.

    • jens says:

      Hi Martini,

      It’s the same in Norway, online degrees don’t comment as much respect as “regular”, but the future is probably more about online. I am a big believer in online education. We just have to do it right πŸ™‚

      Thanks a lot for your comment.

      Jens

  11. Adam Sokoloff says:

    Hi Jens. My first time here. I’m a hugely passionate inbound marketer, so you’ll definitely be seeing around!

    After reading your post, my question regarding the video, does it need to be on its own domain, or can you make it part of a subdomain? If you are already using wordpress for the site, can you just setup another category to post the video blogs?

    At my sign and graphics company site, which is hosted by Hubspot, we maintain several blogs on the site. One of them being a vehicle wrap videos section. Like Adrienne did with her Linkedin video blog, we post the video along with a few paragraphs.

    Glad I came across your site! -Adan

    • Jens says:

      Hi Adam,

      It’s great to see you here. Yes, I have been thinking a lot of what I should do about the videos, and I’ve certainly thought about adding them on a subdomain or doing what Adrienne is doing. But, we didn’t have a wordpress installation before, but we do now, because I want everything to be on WordPress. I have also upgraded to Vimeo Pro, and I’ve bought Woo Themes Premier. So, I hope this combination will be perfect for us.

      I’ll let you know as soon as I launch the blog, and you be the judge πŸ™‚

      Thanks a lot for your comment and I hope to see you around.

      Jens

  12. Barry Wells says:

    Hi Jens,

    You have some great comments with some great advice. Have you thought about signing up with tubemogul.com? You can load the videos on there and they’ll submit them to the video sites.

    You could then embed them onto your blog. I have to agree with Adrienne, some do prefer to read so eBooks are a good Idea. Dawn Kay of dawnkaysblog.com also offers a transcription service over at firstclasstranscriptions.com and I know she’s very good and reasonable on price.

    As for what to write on the posts: I’d write the problem on the post and the solution in the videos and eBooks.

    As for themes, Sorry Jens I can’t help you there mate.

    Best of luck with it all,
    Barry

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