I’m impulsive. But not in the sense that I’m doing crazy things, or saying yes to major changes just by listening to my gut feeling. It’s not like that. But in a way, I enjoy listening to my gut feeling, and just take action, before I use days or weeks to think about every single consequence of my decisions. I don’t like to think a lot before testing an idea, because when I do think a lot, it seems that things will take a lot of time. And sometimes, nothing will ever happen. And, it seems that most of the time, when it comes to marketing, my gut feeling is right. If it’s not, I have at least been doing some testing.
I am still working on the video blog for the college. I truly believe that inbound marketing is the (only) way to go, and that we’ll be able to do some incredible things by using video. The problem though is how we should be doing it. I’m not thinking about the content in the videos, because I have most of that figured out. What I’m talking about is more a technical thing. At the moment, I’m looking at two different solutions. I’ll tell you about both in a moment.
Right now, I wish that I was working at an online university. Where everything I am doing is about being more creative online. For instance, I have been looking at the degree presentation of Strayer University, and that’s impressive. It seems that they are presenting a virtual degree for every single student. I want to do that.
The problem is that I don’t have much resources. And that’s why I am now looking at alternative methods to create the video blog. I’m going to create a video blog, and the videos are going to be awesome. I have no doubt in my mind about the videos and the content we’re going to present. The only question I have is, how should we do it?
Upload and Share
I’m thinking that we’re not just going to create a video blog, and link to the blog from social media. I’m thinking that the videos should be published close to everywhere. For instance, we should upload the videos to Facebook, Google+, share it on Twitter, embed them to our website, upload them to YouTube and Vimeo and even more places if I can find them. We want to share the brilliant content with as many people as possible. Remember, the content is not traditional advertisements, but actual content about how we’re solving problems or presentations of different courses at our college.
But, that’s not enough, or is it?
The WordPress Video Blog
The first solution I have been looking at, is installing WordPress and using Elegant Themes. I’ve found an awesome theme called eVid. This is a video blog theme that I can use, and it’s included in the price I’m already paying. But, by creating a video blog on WordPress I’m thinking that I should also be writing content in order to explain the videos, and share my thoughts. And, I’m not sure if I have the time to do both. I guess I can just upload the videos, and add a headline and a few tags, and that’s it. But that’s probably not going to be enough when it comes to SEO?
The second solution I have been looking at, is paying for Vimeo PRO. Vimeo is a brilliant service, and by going pro, we’ll be paying $199 a year, and we’ll get hosted portfolio sites with SEO, brandable video player, advanced analytics and more. I’m not really sure, but to me, this will be like a blog with just a few words, and not as much flexibility as by using a self-hosted version of WordPress. We’re going to use our own domain, and I guess that we can redirect to the portfolio at Vimeo. This way, our visitors probably won’t notice anything different. The example portfolios I’ve watched looks great.
Expecting the worst
I’m not sure, but this time, I might actually have to think before I act. I’m not sure if I should prepare for the worst case scenario, where I won’t have time to do any writing at all. Or if I should do what I really want to accomplish, and combine the videos with some insight and helpful thoughts. It would be awesome if I could publish the videos along with 500 words or more. But, it might be enough to create the portfolio at Vimeo, and the video is what it’s really all about.
Do you have any examples of video blogs (it doesn’t have to be from a College or a University) that I can look at? It would be great if you add them as comments below. This is the first time for me when it comes to creating a video blog, so I need all the help I can get.
Thanks a lot for reading and for all your help.