sly : marketing

Content Production: Bake Your Pizza Before You Think About Selling It

Note from Jens**: I have received another interesting guest post from Jane, and like the last time, I was sold just by reading her headline. Ah, pizza. No matter how much I love pizza, I especially like how she relates my love for pizza to the importance of producing high quality content.

Here’s Jane for you:

Content marketing is a vital part of any successful blog marketing plan. With the correct optimization and set-up, content has the capability of pulling in hordes of traffic to your blog.

Content is not limited to the written word, in fact, video and audio content have been getting increasing popularity in the recent times.

However, no matter what your medium or version of content is, effective content production is necessary if you want your blog to flourish and reach out to millions of people. Some simple strategies can nudge you forward in the right direction.

Understanding basics of content production

The trends, that rule content production, keep changing periodically. There was a time when it might have been enough to dole out pages of content crammed with keywords and a profusion of advertisement links littering the pages.

However, times have changed and so have the trends of content production. Search engines have developed intelligence and the Internet is being crammed with a number of blogs all the time. So, now people are always on the lookout for fresh and informative content. There is no way to bluff the visitors with poorly worded content on heavily explored topics.

In fact, even well established niches need content that take some new and fresh angle on the old topics. For instance the discount coupon niche is a well established niche. Yet every time we write content related to specific products like auto trader or woot discount coupons we have to see that the content has a fresh perspective for each of those products.

Content has also branched out in to a variety of formats and modes. This point will be further elaborated later in this discussion. The strategies of marketing the blog have also improved and embraced some brand new techniques.

RSS and email marketing have started taking a premier place in content marketing. All these elements and trends have a direct effect on the content production.

Why you need attractive content

You need content to attract traffic to your blog. More importantly, you need effective content to increase your conversion rate. Your content will hook the random visitor and entice him to permanent readership. Your unique content style can be your calling card in the blogging community and particularly in your niche.

Search engines find your blog on the basis of keywords. Your search engine page rank will depend upon your blog content as well as effective optimization of the content. Of course, the main purpose of your content is to help you sell your unique services or product and establish you as an expert in your niche.

Options in content formats

The best strategy of effective content production is to understand the various formats of content available. You can choose the format that might be the best presentation of your information.

Web articles, blog posts, information resources and the variety of tools that are created to launch these within various websites and blogs; all fall under the category of web content production. Internet video content has seen a steady growth in the recent years. To optimize your video content for higher page ranks, you can add in the video transcript along with the post or add tags and keywords to the title and description of the video.

Audio podcasts can be very effective for certain types of content. In fact, if audio is not added where necessary, you might lose tons of traffic. Images and photo galleries have sprung up to help people share stills of special moments. Use this in your blog posts and content to attract attention at a glance. Micro blogging via social media sites is the newest marketing trend.

Twitter and Facebook have gained quite a name in this field.

Branch out in various modes of content

Choose the formats that best suit your purpose and infuse your personal style in the flair of your production. There is no need to limit your content to just one or two of the formats. In fact, the best step for effective content production will include the branching out of your content in a variety of formats.

It is more likely for visitors to take notice of your blog or site when you have branded all avenues of content with your identity.

Understanding these simple steps will give you a strong foundation to begin with. Effective content requires a sound plan of action and strategies to match the quality of the content. Quality of the content should never be compromised.

Also, keep checking the hottest trends in content marketing and structure your content on the basis of what your target audience demands at any given time.

Jane also writes about auto trader and woot discount coupons since she is part of Coupon Triumph, a site that features discount coupons. Here are a couple of them: autotrader coupon code, woot coupon codes.



51 responses to “Content Production: Bake Your Pizza Before You Think About Selling It”

  1. Bryce Christiansen says:

    Glad I made it over after seeing your comment on Carolyn’s blog.

    I eat, sleep, and breathe marketing so this was a really helpful post.

    I’ve been playing around in my mind with the idea of starting a regular podcast for my work.

    I know how crucial it is to be consistent with audio so I’ll have to make a plan if I ever want to move that forward.

    Thanks for the post,

    Bryce

    • jens says:

      Hi Bryce,

      It’s great to see you here. I eat, sleep and breathe marketing as well, so we’d better stay in touch πŸ™‚

      Marketing for me has been all about text, but lately, about a week or so ago, I bought a software called Screenflow. I’m going to start creating screencasts in order to be more helpful with tutorials. So far I have only created one for a guest post at Carolyn’s blog (about how I discover new music at Spotify), but I’m going to create a lot more… well, after I get back home from my vacation πŸ™‚

      I’m looking forward to get more information about your podcast.

      Thanks a lot for your comment Bryce.

      Jens

  2. Carolyn says:

    Hi Jane, Wow, I never would have known from the title that Jens didn’t write this post! This is great advice. Offering quality content in various formats is a great way to market a blog.

    Jens recently wrote a marvelous guest post on my blog that used video effectively. He really helped the readers understand Spotify.

    Thank you very much for sharing your wonderful knowledge so eloquently here!

    • jens says:

      Hi Carolyn,

      Thank you so much for the kind words. I’m going to try to master screencasts, and make tons of really helpful tutorials. At least that’s my goal. So far, the one on your blog has been the only one I have made. It was the first one, and I can only get better πŸ™‚

      I truly believe that Jane is right. We should try to offer quality content in various formats, and not just text (although I love writing).

      Jens

      • Carolyn says:

        Your video tutorial was awesome and inspirational at The Wonder of Tech! If it ain’t broke, don’t fix it!

        Great new header!

        • Jens says:

          Hi Carolyn,

          Thank you. I was a little worried that you wouldn’t understand my bad English accent. But I’m really glad that you did. I’m going to be creating a lot more videos as soon as I get back home.

          Thanks a lot for the feedback on the header πŸ™‚

          Jens

    • Jane says:

      Carolyn,

      Jens’s love for pizza is so popular it seems πŸ™‚ I am off to check his guest post on your blog.

      Thanks for your comment.

      Cheers,
      Jane.

  3. jens says:

    Hi Jane,

    Thank you so much for this awesome guest post. It reminds me a lot about what I’m currently working on at the college. I’m not sure if you’re familiar with my project, but I’m about to launch a video blog, and that’s mainly because we need to show people every side of our college, and we’re going to reveal everything. This is not as easy with text as with video. I’m very excited about it, and I believe that it will be a huge success (not short term, but in the long run, videos will become even more important than they are today).

    Thanks again.

    Jens

  4. Radu says:

    Why you need attractive content?
    I believe this is the most appropriate question from your article. Why you need attractive content? Well because this is how you maintain your public’ interest and attention. Plus, having a quality content will bring your more and more traffic.

    • jens says:

      Hi Radu,

      Attractive content is probably the most important advice, but I also believe that building relationships are almost as important (actually, sometimes relationships are even more important than the content, because powerful people can do amazing things with crappy content) πŸ™‚

      Thanks a lot for your comment.

      Jens

  5. Adrienne says:

    Another guest post over here at Jens’ place. Is this going to be a regular occurrence? See, your blog is becoming so popular that everyone wants to guest post now.

    Another good article and I was surprised when I got here also to see that you had not written it Jens. Yep, that title got me because I do know how much you love your pizza.

    I totally agree with you Jane that you should spread out and do more than just one form of marketing. Of course videos and blog content are my favorites I must admit. I was a big article writer until Google did their change earlier this year. Thought I would back off of that for awhile but I think with this reminder from you I may have to pick up on some of that more now. I do enjoy writing I must admit.

    I appreciate you sharing this with us. Just another great reminder of some of the things we should be implementing into our daily marketing methods. Enjoyed the post Jane.

    Adrienne

    • Jane says:

      Adrienne thanks for the wonderful comment. So it seems that Jens is know for his love for pizzas!

      I am sure, every blogger adopting the article marketing route had to make a big change in the strategy after the Panda. But I am sure it is all for good.

    • jens says:

      Hi Adrienne,

      I can see why you are surprised that I didn’t write this title. I was even surprised πŸ™‚

      It’s been a very interesting week. I have received at least one new guest post every single day. I’m not used to this, not at all. I’m not sure what’s happening, but I believe it’s a good thing. Although I need to start thinking about what I want to accomplish with my blog. I want it to be a personal blog, on the other hand, I want people to be able to share their thoughts on marketing.

      I’ve heard about your article marketing story, and that’s really something we should learn a lot from. Sometimes Google can shut a whole business down just by making a small adjustment. That’s scary.

      Thanks a lot for your comment Adrienne, looking forward to your next post.

      Jens

  6. Eddie Gear says:

    I love marketing as well. I am doing the best I can to transition into a marketing role. I love the fact that Jane can relate food to content. The appetite is amazing and the toppings are just perfect.

    • jens says:

      Hi Eddie,

      The great part of marketing is when we’re getting personal, and creating authentic stories that sells. I think it’s awesome that we keep sharing the stuff and learning for each other. Keep up the awesome work at your blog. Sharing, that’s what it’s all about.

      Thanks a lot for your comment Eddie.

      Jens

  7. Gabriella says:

    This is a great post, Jane – and thanks to Jens for having her guest post! You make some good points.
    I agree, you should never just stick to one form of marketing – that would get boring and have similar results with nothing really new to show.

    • Radu says:

      This suppose to be the trick to get the most exposure. Never stick with only one strategy.

    • jens says:

      Hi Gabriella,

      I completely agree with you, this guest post from Jane is awesome. I almost stopped reading after the headline. But then, after thinking about pizza for a few minutes, I continued reading her powerful message πŸ™‚

      I’m about to launch a video blog for the college where I work, so this post was perfect. I truly believe that creating a powerful marketing mix, where we spread our content using both video, audio, articles etc.. are becoming more and more important.

      Thanks a lot for your comment Gabriella.

      Jens

  8. Zarah Alvie says:

    Thanks Jens for give a chance to Jane guest post.Jane you right awesome content mostly all the positive comments show the attraction of visitor interest towards your guest post.

  9. Melyn says:

    i am very much like this post simple steps will give you a strong foundation to begin with. Effective content requires a sound plan of action and strategies to match the quality of the content. Quality of the content should never be compromised.

    • jens says:

      Hi Melyn,

      I have been planning to have a plan for months, but I always end up just doing things my way, and that’s not having a plan. But, I spend a lot of time writing, and that helps πŸ™‚

      Thanks a lot for your comment.

      Jens

  10. Rachel Lavern says:

    Hi Jens,
    Like so many other of your readers, I love the title of your post. Yet I am fasting today so didn’t need to get pizza on my mind πŸ™‚

    I love how you admonish bloggers to create attractive content. I do realize that it is important to come up with juicy, relevant and useful content. I find that my challenge is keeping it fresh.

    • jens says:

      Hi Rachel,

      I would never have been able to do any type of fasting, although I should try it πŸ™‚

      What you say about keeping the content fresh, that’s very important. I always write for my readers, and with fresh content, readers will stay subscribed and continue to come back and read what I’ve (or some of my guest bloggers) have published. That’s a big challenge, because we want them to keep combing back to the blog.

      Thanks a lot for the comment Rachel.

      Jens

  11. Bill Dorman says:

    I was saying I must be a micro-blogger; existing in the twitterverse but don’t think I will be trending anything.

    I’ve done very little to drive traffic other than commenting. This allows for deeper relationships, but is also very time consuming.

    You had asked my strategy in your reply to my post and unfortunately I really don’t have one yet. However, I do think I am getting closer so stay tuned for my Thursday post.

    Everything seems to be a work in progress, huh?

    • Hi Bill,

      Great to see you here, sorry about the problems with the blog. I’ve experienced some serious issues lately, but I’m hoping that everything is sorted out.

      Blog commenting is very time consuming, but as you say, it helps create deeper relationships, and I believe that relationships are a lot more important than Google. You are definitively doing something right, because in my eyes you are a superstar!

      Thanks a lot for your comment Bill and your support.

      Jens

  12. Mark says:

    For me, blogging and syndication of my posts is what drives me.

    I love to blog. Unfortunately, some of my posts are too black hat to syndicate, but I do when I can…;)

    Mark

    • jens says:

      Hi Mark,

      I have never tried any black hat methods, I usually just blog and see what happens πŸ™‚

      I’m going to head on over to your blog and see if I can find any interesting methods that I can use. I’d love to read some tips on the best way to syndicate my content.

      Thanks a lot for stopping by and leaving a comment.

      Jens

    • Jane says:

      Black hat? I am off to check your blog to see what kinda black hat you’ve got πŸ™‚

  13. Stuart says:

    Fantastic stuff here, but then I would say that about pizza πŸ˜‰

    Jane, I’ve lost track of the amount of posts I’ve read about ‘content’, but the principles remain the same – make it appealing and attractive, put the hard work in, actually DO it, then sell it.

    You’ve summed it up nicely here, and related it to pizza. Double win!

    Thanks for hosting this today Jens, you da man πŸ™‚

    • Jens says:

      Hi Stu,

      It’s great to see you here. Ah pizza, I’m going to be eating pizza every single day for 14 days. I’m traveling to Italy on Friday πŸ™‚

      By the way, what do you think of my new header?

      Jens

  14. Michael Said says:

    Nice article and the pizza pic really did it for me. I love working with restaurants and have a passion for food. This blog resonated with me. πŸ™‚

  15. Sarah says:

    this is my first visit here and i liked your blog very much..

    Deliciouso…I want to taste it..looks good and delicious ,.,how about when taste it???yumm,,yummm,yumm…:D

    • Jens says:

      Hi Sarah,

      Thanks a lot for your feedback. I’m so hungry right now, just by looking at the picture… I don’t know why I add pictures like this to my blog, it just makes me want to eat πŸ™‚

      Jens

  16. kathy says:

    I totally agree with you Jane that you should spread out and do more than just one form of marketing. Of course videos and blog content are my favorites I must admit. I was a big article writer until Google did their change earlier this year. Thought I would back off

    • Jane says:

      It is always good to widen our strategy in terms of variety. We can then later on analyze which trick performed the best and keep a handful of methods that work.

  17. Nice article Jane, Content is the fuel of any blog or website. Having it in different formats it helps to attract different type of visitors. Thanks for sharing.

    • Jens says:

      Hi Ricardo,

      You’re going to love the post I’m going to publish in about two hours. I have just published the first video from the new video blog. This is brand new for me, and I’m really excited about it πŸ™‚

      Thanks a lot for your feedback.

      Jens

  18. Oriana Farese says:

    Yes, I believe that the content is what runs a blog. Blogging is all about the content, which is why I am planning to change my niche coz I think I can’t be consistent with the initial niche I have chosen.

  19. Nishadha says:

    This is an awesome post and I think the last point is the one I’m most interested in. YouTube is increasingly becoming a place people go to search things and videos are starting to come up frequently in search results. Definitely something to think about.

  20. Horoscope says:

    I believe this is the most appropriate question from your article. Why you need attractive content? Well because this is how you maintain your public’ interest and attention. Plus, having a quality content will bring your more and more traffic.

  21. Nicholas Scott says:

    Content production is so important that you should spend quite a significant portion of your time for it. By content, it doesn’t mean random page of text that lure the search engines and visitors to come to your site. That may work in the past as people who want to click away choose to click on ads, resulting in revenue for the site owners.

  22. Alex Blaken says:

    Great idea, i neva thought of content options till i read this article, though it has been quite challenging for me to separate content, i strictly really on good content no matter the option.

  23. Ana says:

    I was pondering over starting video blogging for some time now. However, I have troubles forcing myself to do it because I truly hate how my voice sounds when recorded. I think I’ll just have to hire somebody to do a voice over.

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