Note from Jens**: I have received another interesting guest post from Jane, and like the last time, I was sold just by reading her headline. Ah, pizza. No matter how much I love pizza, I especially like how she relates my love for pizza to the importance of producing high quality content.
Here’s Jane for you:
Content marketing is a vital part of any successful blog marketing plan. With the correct optimization and set-up, content has the capability of pulling in hordes of traffic to your blog.
Content is not limited to the written word, in fact, video and audio content have been getting increasing popularity in the recent times.
However, no matter what your medium or version of content is, effective content production is necessary if you want your blog to flourish and reach out to millions of people. Some simple strategies can nudge you forward in the right direction.
Understanding basics of content production
The trends, that rule content production, keep changing periodically. There was a time when it might have been enough to dole out pages of content crammed with keywords and a profusion of advertisement links littering the pages.
However, times have changed and so have the trends of content production. Search engines have developed intelligence and the Internet is being crammed with a number of blogs all the time. So, now people are always on the lookout for fresh and informative content. There is no way to bluff the visitors with poorly worded content on heavily explored topics.
In fact, even well established niches need content that take some new and fresh angle on the old topics. For instance the discount coupon niche is a well established niche. Yet every time we write content related to specific products like auto trader or woot discount coupons we have to see that the content has a fresh perspective for each of those products.
Content has also branched out in to a variety of formats and modes. This point will be further elaborated later in this discussion. The strategies of marketing the blog have also improved and embraced some brand new techniques.
RSS and email marketing have started taking a premier place in content marketing. All these elements and trends have a direct effect on the content production.
Why you need attractive content
You need content to attract traffic to your blog. More importantly, you need effective content to increase your conversion rate. Your content will hook the random visitor and entice him to
permanent readership. Your unique content style can be your calling card in the blogging community and particularly in your niche.
Search engines find your blog on the basis of keywords. Your search engine page rank will depend upon your blog content as well as effective optimization of the content. Of course, the main purpose of your content is to help you sell your unique services or product and establish you as an expert in your niche.
Options in content formats
The best strategy of effective content production is to understand the various formats of content available. You can choose the format that might be the best presentation of your information.
Web articles, blog posts, information resources and the variety of tools that are created to launch these within various websites and blogs; all fall under the category of web content production. Internet video content has seen a steady growth in the recent years. To optimize your video content for higher page ranks, you can add in the video transcript along with the post or add tags and keywords to the title and description of the video.
Audio podcasts can be very effective for certain types of content. In fact, if audio is not added where necessary, you might lose tons of traffic. Images and photo galleries have sprung up to help people share stills of special moments. Use this in your blog posts and content to attract attention at a glance. Micro blogging via social media sites is the newest marketing trend.
Twitter and Facebook have gained quite a name in this field.
Branch out in various modes of content
Choose the formats that best suit your purpose and infuse your personal style in the flair of your production. There is no need to limit your content to just one or two of the formats. In fact, the best step for effective content production will include the branching out of your content in a variety of formats.
It is more likely for visitors to take notice of your blog or site when you have branded all avenues of content with your identity.
Understanding these simple steps will give you a strong foundation to begin with. Effective content requires a sound plan of action and strategies to match the quality of the content. Quality of the content should never be compromised.
Also, keep checking the hottest trends in content marketing and structure your content on the basis of what your target audience demands at any given time.
Jane also writes about auto trader and woot discount coupons since she is part of Coupon Triumph, a site that features discount coupons. Here are a couple of them: autotrader coupon code, woot coupon codes.