Content Development for Real Business Results

content development strategy

Business is all about building relationships with people in order to help them trust you. It’s the same online and offline. Content development is one of the most powerful ways you can build this relationship, and content development is what I’m focusing on when I got my first client.

Content development should be part of a content marketing strategy in order to help your business grow real results. It’s not about just writing when you have the time, and creating any type of content that’s relevant to your business. Content development should be detailed and part of a long term process, with you and your client, and you and your business.

Content development with Eugene Farber

I have been following Eugene Farber for a long time. He’s been blogging about the importance of content development and building strategies to get content as the focus of marketing. Not long ago, he launched his Strategic Content Launch Pad (not an affiliate link), and it explains in details how his brand new blog became highly successful in a very short time. What his product describes is how to make content development the major part of your strategy, to build, launch and grow your online business to real results.

Eugene has been very focused on his efforts, and he understands the true value of content development and how to create strong, long term content strategies for any business, and I highly recommend his Strategic Content Launch Pad (I have a discount for you at the bottom).

The most important element of content development

I believe that a blog should be included in any business. And that’s the reason why I am launching a Norwegian marketing blog for my new business. I’ll be focusing on content development for businesses, by showing real examples of what I am doing. I’ll be giving away my knowledge for free on my blog.

Eugene’s product is a guide, a blueprint, that anyone can follow when it comes to the right content development for their businesses.

It starts out explaining what content is, and what types of content you can and should create. If you are new to content development and creating strategies, you’ll appreciate how detailed this guide is.

The thing is, when it comes to content development, a lot of the content can and should be repurposed. For instance, from this blog post, I can create an audio version to include in a podcast, I can create a presentation to add to slideshare, and I can create a video and add it to YouTube. That’s a very important part of a content strategy.

Blogging as the most important part of content development

From the time when Eugene launched his blog, it took him one month to get PageRank 4. To me, that’s close to unbelievable. I am still at PageRank 3, after years of blogging. But, I haven’t been focused on content development, and that’s really why I haven’t been able to make it any higher.

We need to identify our ideal customer before we start developing content. We need to add every detail of the ideal customer to the equation, like age, sex, education level, income level, marital status and geographical location. And, we need to identify our goals.

A blog is like our home. Content development is everything that’s inside; from the furniture, to the hearts and minds of the people in the family. We need content, and not just facts and information, to present who we are, and what we truly care about. We focus on content development in order to create strong relationships and trust. A blog is publisher friendly, and very easy to set up (close to free) for any business.

Eugene launched his blog in October 2011. He had a pre-launch strategy, a launch strategy, and he describes everything in details. He created a buzz, using Twitter, Facebook and email via a landing page and he focused on flagship content. This was an ebook and the anchor of his launch.

Strategic Content Launch Pad and the bonuses

I was impressed by the details of the content development process, and how much Euguene shared from his own success. But, I was also impressed by the bonuses that he is offering. The bonuses are relevant, and 100% action. You’ll get bonuses like “87 Ways to Domiante Your Content Strategy” and “24 Ways to Generate Content Ideas and the Getting Started Worksheet.”

Content development is too important to not be part of a strategy. And I know from my own experience, that I had no strategy for years, and it’s only now that I’m starting my first business that I realize how important it is.

I highly recommend Strategic Content Launch Pad (not an affiliate link), and I have a special discount for you. As my reader, you’ll get it for $27 and it includes all the bonuses. That’s an awesome price.

Do you have a strategy for content development?

  • Jenny Stewart

    Quite an interesting post! Thank you Jens for your views, and ideas on content development. Yes! Effective content development can help you get a high page rank for your website. I have been blogging for my website for quite some time. Initially, the page rank was not as per my expectation. Just like you, I followed a few bloggers, and tried to find out the secret behind getting high page rank for their respective websites. Effort counts! My website has got a high page rank. Your post will help me find out new ways to make my website more popular with effective content development. Will wait for more news from you Jen.

  • http://slymarketing.com Jens P. Berget

    Hi Jenny,

    The thing about content development and strategy, is to have a clear focus and goal. I used to write whenever I felt I had the time, and I wrote about whatever I had on my mind. It was a lot of fun, but it didn’t get me any results. Now, that I’m focused on marketing, and I have started a business, I keep hustling in one direction only.

    I’ll be writing a lot about this in the next weeks :)

    Thanks a lot for your comment.

  • Arnie

    Hey Jens,
    Thats true. There are so many websites filled with full of crap content. It is very important that the business department focusses and understand the importance of content development. And occasionaly we can call in for guest bloggers which is turning out to be one of the best ways to increase PR.
    Cheers!!

  • Ruth Zive

    Hey Jens – you’re on fire! Keep the content coming – soon we’ll be collaborating, right? Off to check out your links (thanks for including mine!)

  • Sherryl Perry

    Great advice on content development Jens. Like everything business related, if it’s worth doing, it’s worth doing strategically. I especially like where where you mention content development includes things that come from our hearts and minds. Bottom line, we need to connect with our readers and build relationships with them.

  • Lenia

    Hi Jens,
    You know something: I am working on a project that is close to yours but my niche is the Greek Market. I agree with you that content is very important and a blog with valuable information can bring many benefits to a business. I will have a look on the blog of Eugene.
    Thank you for sharing.
    have a great day.

  • http://adriennesmith.net Adrienne

    Great post Jens and thanks for sharing with us what Eugene has done. He’s one of my Triberr buddies and I agree, he definitely knows his stuff. I have no doubt his product is top notch and I’m surprised you’re not an affiliate!

    Happy to hear you’ll have another blog so maybe we can just translate it right! Still love to see what you share with your Norwegian audience.

    Take care Jens!

    ~Adrienne

  • http://slymarketing.com Jens P. Berget

    Hi Arnie,

    I’m not sure where I read this, but a rather famous person said that 90% of everything is total crap. What we need to be looking for is the 10% that are truly awesome. It’s hard, but we need to keep looking :)

  • http://slymarketing.com Jens P. Berget

    I’m just waiting for you to ask me ;-)

    I had to include your link, it was an awesome post.

    Happy Friday Ruth :)

  • http://slymarketing.com Jens P. Berget

    Hi Sherryl,

    Yes, I absolutely agree. We need to connect with our readers and build relationships with them.

    I am currently reading Engagement from Scratch, and that’s because I’m starting two blogs from scratch, and I’m looking for ways to get engagement as fast as possible. I believe we need to listen to our target audience first, and then start to develop content that they are looking for (by answering questions that they are asking). I’m also thinking about guest posting, as it’s a very powerful way to get attention fairly early in the process.

    Thanks a lot for your comment Sherryl.

  • http://slymarketing.com Jens P. Berget

    Does that mean that you’re writing in Greek? I am starting a blog in Norwegian to promote my Norwegian business. I could have been writing in English, a lot of Norwegians understand English, but most like to read their native language, so that’s why I’m going with Norwegian.

  • http://slymarketing.com Jens P. Berget

    Hi Adrienne,

    Euguene’s product is awesome. And the only reason I’m not an affiliate is that I need to focus right now. I’m starting my business, and I’m finishing my novel, and I don’t want to be doing anything less than 110%. And Eugene’s product doesn’t deserve anything less than my full attention.

    Thanks a lot Adrienne.

  • Lenia

    Yes absolutely Jens, I am writing in Greek.
    I am working on a greek website about internet marketing. I also have some packaged offers of services. All in Greek ! Many Greeks can read English just like Norwegians but as you mention every body prefers reading and learning in his native language! In addition there are some subjects that even if you have a good level in English it is difficult to understand them. So many people don’t know just because information doesn’t exist in Greek and even if it exists in English they cannot understand very well!

  • http://slymarketing.com Jens P. Berget

    It sounds like you are doing the right thing. Can’t wait to follow your success.

    Do you have the blog set up yet? And is it ready for launch?

  • Craig McBreen

    Awesome news, Jens! You might be the leader on this in Norway.

    I’ll have to check out Eugene’s product. I follow him too, but no little about this.

    You, Sir are rolling along and I’m getting some creative juice just seeing you in action. You have a lot going on right now and it looks like you’re not stopping!

    We’ll have to have a Skype chat one day. Thanks for sharing this with us, Jens. Talk to you soon. On to pizza making.

  • Jared

    Very true, online and offline relationships depend on content. The only thing that may differ is the medium of content delivery itself. You can gain (or lose) so much trust in the way you deliver yourself, content development becomes a no-brainer IMO.

  • http://www.wonderoftech.com/feed/ Carolyn

    Wow, Jens. You certainly are firing on all cylinders. But it’s becoming more and more apparent that, as the Official President of your Unofficial, yet Authorize, Fan Club, I am going to have to learn Norwegian. Between your Norwegian blog and novel, there is just too much written goodness for me to pass up!

    Seriously, congratulations on moving ahead with such vigor. You’re doing great!

  • http://www.aha-now.com/ Harleena Singh

    Great Jens- I can feel it coming already!

    Yes indeed, I guess you are on the right path about whatever you wrote about content development. You beautifully described the blog being our home and the content being everything within our home- so true :)

    I have known Eugene as a Twitter friend and visited his site, though never really stopped by to read all the goodies shared within. Guess now I’ll head right up there and take a look at things.

    I’m sure this kind of a blog that you are going to make would be the first of it’s kind in Norway! It’s nice how people inspire and motivate you to do things, and am sure once you are at it, you are going to go a long long way.

    Wishing you all the very best :)

  • isabella057

    Jens,
    This is very informative post. I would like to share this with my colleagues. We can get some useful ideas in online marketing and how we can we develop more our articles and blogs.
    Thanks for this!

  • http://slymarketing.com Jens P. Berget

    Hi Craig,

    I’m not sure about being any kind of leader in Norway, well, maybe when it comes to eating pizza. But, thanks a lot for your support :)

    You should definitively take a closer look at Euguene’s product. It’s an awesome product for people who are looking to either launch a new blog, or start focusing on content marketing.

    Let’s skype soon. 2012 is the year I start using Skype :)

  • http://slymarketing.com Jens P. Berget

    Hi Jared,

    Absolutely. That’s what I’ve been thinking about for a while. We should not be any different online than offline. We should be just as nice, and honest, and helpful online. I actually find it a lot easier to be 100% authentic online, because I can log in whenever I want to and when I’m ready to meet people. When I’m offline, I might get caught by surprise when I’m out walking and listening to a podcast :)

  • http://slymarketing.com Jens P. Berget

    Hi President :)

    I can’t stop blushing when you say stuff like that :)

    Thanks a lot.

  • http://slymarketing.com Jens P. Berget

    Hi Harleena,

    I actually have no idea if there are many blogs like mine in Norway, but it’s going to be interesting to see. I’ll have to start looking for Norwegian blogs. So far, I am not following a single blog in Norwegian :)

    One thing I have been thinking about, is that I could just translate my blog posts from English to Norwegian, and I wouldn’t have to come up with new content at all.. but I’m not sure if that’s the right way to go. It would certainly be the easiest path.

    Hope you’re having a wonderful weekend.

  • http://slymarketing.com Jens P. Berget

    Thanks a lot for your feedback.

    Let me know if you have any questions.

  • http://billdorman.me Bill Dorman

    ‘No little’? Obviously you big goof………….

  • Bill Dorman

    These are the things I should have paid more attention to when I jumped in social and started blogging. I am still woefully behind with the ‘nuts and bolts’ part of blogging as my MO is just showing up. Maybe it’s time I started paying attention, huh?

    We had store bought Home Run Pizza on Fri night that I won through Klout perks. Not too bad; the wife wasn’t sold on it however. I did burn the roof of my mouth and can still feel it…ouch…

    Hope your weekend went well.

  • Manish

    Hi Jens,

    Content is the king and it will be forever. Many people just ignore this fact and still uses old marketing tactics which are no longer useful. I believe in content based marketing and it is the best tactic because after all visitors will be impressed by your website content. So no need to make crappy content because it will not at all give any benefit, always concentrate on making a quality content, which will give the best information to the visitors.

    Thanks so much for sharing such a superb information. I liked it and it will going to help me a lot in my blogging :D.

  • Sharyn Sheldon

    Hi Jens,

    Thanks for the great reminders about the importance of strategy in content creation. It can be particularly difficult when you have more than one project going at once. I tend to focus on the content for my main business and then post when I can on my personal blog, but you’re reminding me that everything should be strategic.

    I just downloaded Engagement from Scratch also. Just have to find the time to read it!

    I’ll have to check out Eugene’s stuff. So glad I discovered your blog, and I’m looking forward to hearing more about your new venture.

    All the best,

    Sharyn

  • Asma Khan

    Thanks Jens for a great post.

    I think you’re right. Innovative content has attracted more new readers to my blog.
    It’s all about providing something unique or creating a Blue Ocean in your niche market.
    As a teacher, it’s all about constantly learning more in my niche market. Read! Read! Read!

  • http://www.craigmcbreen.com/ Craig McBreen

    Cut me a break, dude! Does anything get by you, Dorman? … Anything? ;)

    Jens, you know you have a troublemaker on board, right? :)

  • http://www.craigmcbreen.com/ Craig McBreen

    I just think Norway better watch out, that’s all I’m saying. ;) Talk to you soon.

  • Jenny Stewart

    Jens….all the best for your business. We will definitely want to know from you. And of course, stick to innovative, and quality content development. Trust me! results will be positive. I also believe effective content marketing strategies will fetch you more traffic online. What you say?

  • Peter

    the development of quality content and make it useful for people is the best option to get good results. Without good content there is no interest of others. a greeting

  • Lenia

    Thank you Jens.
    Besides the fact that the situation is not the ideal in my country I am quite positive!
    Yes, the first version of the blog is ready. I started writing and sharing what I learn. Improvements have to be done…little by little.
    Do you have your blog in norwegian set up yet?

  • Morris

    Interesting. Norwegian content? Without great content, our websites will look so… twentieth century.
    Enjoyed the article.

  • Jack

    If I ran my blog for business I would certainly spend more time focusing on who is reading it and do a more thorough job of trying to provide my readers with information that was more carefully tailored to their needs.

    In a perfect world you would be able to convince your readers to fill out a survey that would provide more detailed information about that- who they are, what they want, etc.

  • Kevin

    Hooray! The future sure looks bright for your website :) Thanks for sharing the post with us :) Best Of Luck :)

  • http://slymarketing.com Jens P. Berget

    It’s hard to understand that you should have done anything different. You’re the Kind of social, and you get a lot of comments (and I believe that you get a lot of traffic as well). What I probably would have done, is to switch to a selfhosted wordpress blog :)

    By the way, I have eaten pizza four days in a row. I know, I should be more focused on my health :)

  • http://slymarketing.com Jens P. Berget

    Hey Manish,

    I keep hustling to find out how to use content for my first client. It’s fairly easy to find the topics, but it’s harder to understand how to actually create quality content with few resources. But, blogging is definitively going to be one of the strategies. It works great to create relationships, and to build trust.

    Thanks a lot for your comment Manish.

  • http://slymarketing.com Jens P. Berget

    Hi Sharyn,

    Engagement from scratch is awesome. I still haven’t finished it, but I just have a few pages left. And so is Eugene’s stuff. Eugene is talking about being strategic in a different way than Engagement from Scratch, so they’re a perfect mix.

    I understand how you feel when it comes to personal blog vs business blog. I’m about to start my business blog, and it’s going to be very interesting to see how much time I get when it comes to updating both of them :)

  • http://slymarketing.com Jens P. Berget

    Hey Asma,

    You’re absolutely right. Innovative content, and a way to create engagement, that’s what we should be focusing on. And it’s not just about a few posts every now and then, but we need to create a strategy and use an editorial calendar in order to keep feeding our readers with the content :)

  • http://slymarketing.com Jens P. Berget

    Thanks a lot for your support :)

  • http://slymarketing.com Jens P. Berget

    I keep following the news about what’s happening in Greece, and I really do hope that everyting will be ok very soon.

    That’s awesome that you have launched your blog, I’m still not ready. I have been focusing on my current job at the University and my first client, but hopefully I’ll get more time during the weekend to start writing some content for my Norwegian blog and do some adjustments for the design :)

  • http://slymarketing.com Jens P. Berget

    Yes, my new blog will be in Norwegian. But that’s because my business is a Norwegian business. I’ll probably mix the Norwegian and the English blog, in order to get some international customers.

    Thanks a lot for the feedback :)

  • http://slymarketing.com Jens P. Berget

    That’s true. And that’s what I’m going to be doing with my new blog, the Norwegian business blog. I have bought Gravity Forms in order to add some surveys to the blog.

    Have you thought about making your blog into a business blog? Or do you think it will stay mostly the same for the next year or two?

  • http://slymarketing.com Jens P. Berget

    Hi Kevin,

    Thank you so much for the feedback :)

  • Jack

    I go back and forth about turning it into a business blog. Spent the last 8 years as a civilian, but there are more opportunities that I could chase down if I made the change.

  • Jeevanjacobjohn

    Hey Jens,

    I have been following Eugene for some time now. You are right. He is indeed a great blogger that gives real advice – things that we can actually do to write awesome content (And repurpose it inro various other media to get the most out of it).

    As far as your question go, I don’t really have a content development strategy. I read blogs, story books, try to do things creatively – through experimentation – and write my blog posts based on those. I don’t plan either ;) Just write as the idea comes to me – that works best for me.

    Anyways, thanks for sharing the article,

    Jeevan Jacob John

  • Becca

    I’ve been working at home for quite a while now and I feel the things that you mentioned here in your post. The tips that you mentioned are quite remarkable and very applicable. I will do the things you mention here since they are quite useful.

  • Sergio Felix

    Ok Jens,

    I was very calmed while reading your article, until I got to the part where it says that it took Eugene only one month to get PageRank 4 for his site.

    Isn’t that even impossible? I’m definitely checking out his site and see what can I find there!

    About his product, it certainly looks good but I’m up to my neck of new things to digest, so I’ll pass on this one.

    Also, before I forget, is that floating share bar… the new plugin from ViperChill? It looks like it but I’m not sure.

    Sergio

  • http://slymarketing.com Jens P. Berget

    That’s the same with me. But now I decided to go with business. It’s going to be a huge difference, and I feel that I have no idea what I’m doing. I know that I want to keep it personal, and try to help as many people as possible.

  • http://slymarketing.com Jens P. Berget

    That’s the same with me. I have just been writing without thinking about a strategy, but now as I’m starting a business, I need to keep hustling and create a strong content development strategy. I’m not finished, but as soon as I am, I’ll publish it on my blog.

  • http://slymarketing.com Jens P. Berget

    Hi Becca,

    I really enjoy talking to people who are working from home. I have so much to learn. Do you always work from home, or do you switch environments to get more inspirations? I’ve been thinking about working at the library and at various coffee shops.

  • http://slymarketing.com Jens P. Berget

    I had the same experience as you Sergio. I thought that it was impossible to get PageRank 4 in less than a month. I have been writing this blog for years, and it’s still PageRank 3 :)

    The difference is that I haven’t had a strategy. I have just been writing when I felt like writing. I have had a lot of fun, but I haven’t had any real business results. That’s about to change.

    You’re right. I have just bought the OptinSkin from ViperChill, and I am testing a few designs. I love the plugin, but I haven’t had more than five minutes to configure it.

  • Eleanor P. Richardson

    Awesome post Jens,

    Indeed blogging plays a vital role in content development. As I have observed even big business take it seriously. Thanks for posting this.

  • James

    its a nice post, thanks for sharing…!

  • http://slymarketing.com Jens P. Berget

    Hi Eleanor,

    Thanks a lot for the feedback :)

  • Jens P. Berget

    Hi James,

    Thanks a lot for the feedback :)

  • Rahman Mehraby

    I agree with you Jens. Content development and also engagement with your target audience is a must. I’ve just discovered your blog and I like it. You’ve already got several people engaged in the conversation on this page!

    Regarding the translation of your blog to another language, I think it won’t work! I’ve been in translation business for more than 12 years and in recent years in SEO and other online marketing channels. I think the keywords people use in Norway at the same industry (let’s say marketing) could be different from your translated keywords! The methods of engagement could be a bit different in various cultures. You could not relate to the people in terms of their day-to-day trends as you’re not living there. and the list goes on and on.

    I cannot tell you what works to reach out to them as I’m not a specialist in Norwegian market, but I think writing comments in Norway’s blogs, getting involved with their English blogs, and probably writing guest posts for them could get you to be known there. Good luck with that.

    Rahman Mehraby
    Travel Marketing Blog

  • Sheila

    a very short time. What his product describes is how to make content development the major part of your strategy, to build, launch and grow your online business to real results.

  • Danica Green

    Content development plays a significant role in the success of a business. Content has the ability to directly communicate to your target market and let them know facts about your business or product.

  • Adam

    Hi, I have been blogging since 2007 and I tend to be between a PR 3 and 4. But, I seem to always be at a PR3 no matter how hard I try to get a PR 4. Thanks for this article.

  • http://slymarketing.com Jens-Petter Berget

    Hi Adam,

    I certainly understand what you’re saying. I have been having the same problem myself, but I have stopped focusing on PR. Now, my marketing online is more or less only about creating high quality content and building relationships. That works great :)