sly : marketing

Concentrate and Switch Focus – NOW

focus and create - now

I talk to a lot of people, and most of them are not saying it, but I understand that they’re suffering from it too. It’s a new type of disease. Don’t turn around, because it’s already here, believe me, its here, and we’re all about to get infected.

The disease


I lied.

You’re already infected, so am I.

I am receiving too much information, and I have too many things to do. What’s happening is that information is cluttering my mind.

The results are devastating.

The first step is to realize what I’ve realized. That it’s a new type of disease. You might think that it’s been around for a decade, or more, but it’s a new kind of disease. I see it everywhere. Trust me, just one more time.

I know that your next question is, it’s this, what happened when you got infected?

Harder than it used to be

I’ve experienced that it’s hard to stay focused, a lot harder than it used to be. On the other hand, it’s a lot more important to stay focused, a lot more important than it used to be.

I remember the days when I had only one thing on my mind. The days when I woke up in the morning and all I was thinking about was the basketball game I was going to play in 10 hours. I didn’t have anything else on my mind.

Then, one day I woke up and I discovered that I had to make breakfast to two kids, not just any kids, but my son and daughter, I had to get them out of bed, take them to the kindergarten, feed the cat, walk to work, work, blog, write a novel, get some exercise, eat healthy, pick up the kids from the kindergarten, prepare dinner, clean the house, visit friends, help save the planet and a lot more.

I suddenly felt that I had a lot of things to do, but I got nothing done. I didn’t create anything.

We’re all consumers

When I started my Internet marketing adventure I was reading many blogs, articles, and books. I was reading all day long. There was so much stuff to read. It never ended. New information was published every hour, every hour, every single day. I joined a lot of email lists, and subscribed to a lot of newsletters, and probably read emails for like an hour every single day, every week, every month.

I ended up buying a lot of products, because I received new awesome tips every single day. The sales pages I read were all stunning, with testimonials from all the top marketers. I just had to buy close to everything.

Then, I few years later, I realized that I hadn’t accomplished anything. I was just reading and consuming a lot of information. Don’t get me wrong, I had learned a lot, but I hadn’t done anything really, other than reading and viewing.

I realized this; why should I consume all that information if I didn’t do anything with it?

I needed to create someting.

What I am doing

I’m not a well-known marketer, and I’m not someone you should look up to, because I’m really not. But there’s a valuable lesson here for you, I promise you.

Life as you know it is really about two things:

Or you could use words like:

Or any words really, as long as you divide them into two levels.

That’s the cure for the disease. Think of everything you’re doing and everything you’re going to do as part of, you guessed it, big or small (aka long-term or short-term). Life and business get’s a lot easier if you do.

Small is the new big

When I wake up in the morning, I don’t think about everything I need to get done. I think about one or two things, and I’m going to finish them, no matter what.

I start by finding a big thing. I ask myself; what’s the most important thing I need to get done today? That’s the big thing. Then I ask myself; is there one more important thing I need to get done today? Then, I stop, I don’t ask any further questions.

Now, in order to get the big things done, I need to get all the small related things done. But that process is almost automated, it comes naturally.

For instance, if I want to write an ebook. That’s the big thing. Then, I have to get an overview and find the content, each chapter of the ebook. That’s the small things. It’s the same when it comes to blog posts, think topic, then the small things.

Plan and Schedule

I plan the big and schedule the small. It works every time. Let’s continue with the e-book example for one more minute.

If I’m going to write an e-book, I plan how I’m going to do it, by setting other projects on hold. I plan the content. Then, I schedule how much time I’m going to use to write it, and at what times I’m going to write. I schedule how much time I’m going to spend writing each chapter.

When I’m finished writing, then I’m finished with the e-book. I’m finished writing, no matter if it’s any good or not. It can always get better. It’s not the best I can accomplish, but that’s not the point. It’s the best I can do according to my plan and schedule. That’s what matters.

I’ve created something.

The Final Cure

I’m usually online most of the time when I’m consuming information, because the information I’m consuming is online. When I creating something, I’m almost always offline, because I work a lot better alone and offline. I don’t want other people to bother me when I’m trying to be creative and create something.

Final words

Marketing is always about one thing. It’s about creating a product, creating a service. It’s about creating something. Marketing is never about being passive, and just consuming. A lot of people still think it is, but it’s not, and it’s never been. Create. Now.

Image: Flickr

14 responses to “Concentrate and Switch Focus – NOW”

  1. There is no question that the disease ‘paralysis by analysis’ is sweeping the globe Jens. It’s a problem. Even worse, there are a million ‘right ways’ to do anything these days. Research upon research can be an absolute killer. It’s tough man.

    Personally, like you said, I’d rather produce and create something imperfect than to not produce ‘perfect’.

    • Hi Marcus,

      Thanks a lot for your comment.

      I believe that this “paralysis by analysis” is the biggest disease when it comes to marketing. I know too many people who’re just reading, analyzing, buying products, and just consuming without every producing anything… and still, they think they’re going to be successful and earn a lot of money 🙂

  2. Elise M says:

    I can definitely relate to this. And this was a superb article to read. It’s so easy to become a victim to information overload, especially in online business. There’s just too much to consume.

    Thanks for reminding us that we need to stop consuming so much, and start creating. This has really inspired me to go and get some real work done right now. 🙂 Thanks!

    • It’s hard to understand that you can relate to this, you’re videos and content are awesome, and it seems that you produce a lot of high quality stuff 🙂

      Thanks a lot for your comment Elise.

    • It’s hard to understand that you can relate to this, you’re videos and content are awesome, and it seems that you produce a lot of high quality stuff 🙂

      Thanks a lot for your comment Elise.

  3. Anonymous says:

    For me it’s not information overload, it’s pulling out the time I need to make things happen when life is happening every second of the day. Joyful it is…..not.

  4. Nathan says:

    I’m trying to keep in mind a line that I read recently, “Decide if you’re a learner or a doer”. I spend way too much time learning, and not enough doing – 2011 is the year to change that!

  5. Nathan says:

    I’m trying to keep in mind a line that I read recently, “Decide if you’re a learner or a doer”. I spend way too much time learning, and not enough doing – 2011 is the year to change that!

  6. That’s a great line. It’s important to plan ahead. I write every single day, and I now spend a lot more time writing than reading. It used to be the opposite, but since I started to plan everything I’m doing, it’s a lot easier to get things done. When I started to read blogs, articles, books etc.. without knowing when to stop, I just kept reading, because there are so much information out there.

    I’m looking forward to see what you accomplish in 2011.

    Thanks a lot for your comment Nathan.

  7. Bronzi Sheppard says:

    Yeah jens that was me too, a big mess! I was reading and signing up for newletters and taking in all this info but was not excuting it or using it. I started a couple of blogs and said to myself is this the right niche for me? I learned that writing a bout what you real know is best. Use what you know and what you have learned. But the key is to stay focus on what you are doing and break it down like you said, big and small. And now I will have a better 2011 because I’m more focused now. With your extra tips I will be even more focus. Thanks!

    • I’m always working on getting more focused and getting more things done. Well, not more things, but higher quality of what I’m doing. Usually, I only focus on getting two things done every single day, and that’s the two most important things. But there are so many distractions all the time.

      At the moment, I’m working on not checking my email more than two times a day. But that’s hard, but worth the effort 🙂

      Thanks a lot for your comment, and please share your experiences.

  8. Amanda Gordon says:

    While I completely agree that focus, especially on short term actionable items is necessary, it is really tough no those who are starting out.

    For instance, not too long ago, I was bombarded with different strategies on how to go about internet marketing. While I recognized immediately that some of these were not a good fit for me personally, there were still too many things that I could do. To figure out which of the gurus are actually talking sense and which of them are complete BS took a while to figure out.

    I spent countless hours doing the wrong things and in the process figured out what might work. Slowly things are becoming clearer.

    Probably now I can stop with the information overload and focus on short term goals which are in line with long term success.

  9. Joseph Hipolito says:

    Love this post. I’ve learned something new in my life and I will apply this, because there something problem with my pass..

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