I talk to a lot of people, and most of them are not saying it, but I understand that they’re suffering from it too. It’s a new type of disease. Don’t turn around, because it’s already here, believe me, its here, and we’re all about to get infected.
You’re already infected, so am I.
I am receiving too much information, and I have too many things to do. What’s happening is that information is cluttering my mind.
The results are devastating.
The first step is to realize what I’ve realized. That it’s a new type of disease. You might think that it’s been around for a decade, or more, but it’s a new kind of disease. I see it everywhere. Trust me, just one more time.
I know that your next question is, it’s this, what happened when you got infected?
Harder than it used to be
I’ve experienced that it’s hard to stay focused, a lot harder than it used to be. On the other hand, it’s a lot more important to stay focused, a lot more important than it used to be.
I remember the days when I had only one thing on my mind. The days when I woke up in the morning and all I was thinking about was the basketball game I was going to play in 10 hours. I didn’t have anything else on my mind.
Then, one day I woke up and I discovered that I had to make breakfast to two kids, not just any kids, but my son and daughter, I had to get them out of bed, take them to the kindergarten, feed the cat, walk to work, work, blog, write a novel, get some exercise, eat healthy, pick up the kids from the kindergarten, prepare dinner, clean the house, visit friends, help save the planet and a lot more.
I suddenly felt that I had a lot of things to do, but I got nothing done. I didn’t create anything.
We’re all consumers
When I started my Internet marketing adventure I was reading many blogs, articles, and books. I was reading all day long. There was so much stuff to read. It never ended. New information was published every hour, every hour, every single day. I joined a lot of email lists, and subscribed to a lot of newsletters, and probably read emails for like an hour every single day, every week, every month.
I ended up buying a lot of products, because I received new awesome tips every single day. The sales pages I read were all stunning, with testimonials from all the top marketers. I just had to buy close to everything.
Then, I few years later, I realized that I hadn’t accomplished anything. I was just reading and consuming a lot of information. Don’t get me wrong, I had learned a lot, but I hadn’t done anything really, other than reading and viewing.
I realized this; why should I consume all that information if I didn’t do anything with it?
I needed to create someting.
What I am doing
I’m not a well-known marketer, and I’m not someone you should look up to, because I’m really not. But there’s a valuable lesson here for you, I promise you.
Life as you know it is really about two things:
Or you could use words like:
Or any words really, as long as you divide them into two levels.
That’s the cure for the disease. Think of everything you’re doing and everything you’re going to do as part of, you guessed it, big or small (aka long-term or short-term). Life and business get’s a lot easier if you do.
Small is the new big
When I wake up in the morning, I don’t think about everything I need to get done. I think about one or two things, and I’m going to finish them, no matter what.
I start by finding a big thing. I ask myself; what’s the most important thing I need to get done today? That’s the big thing. Then I ask myself; is there one more important thing I need to get done today? Then, I stop, I don’t ask any further questions.
Now, in order to get the big things done, I need to get all the small related things done. But that process is almost automated, it comes naturally.
For instance, if I want to write an ebook. That’s the big thing. Then, I have to get an overview and find the content, each chapter of the ebook. That’s the small things. It’s the same when it comes to blog posts, think topic, then the small things.
Plan and Schedule
I plan the big and schedule the small. It works every time. Let’s continue with the e-book example for one more minute.
If I’m going to write an e-book, I plan how I’m going to do it, by setting other projects on hold. I plan the content. Then, I schedule how much time I’m going to use to write it, and at what times I’m going to write. I schedule how much time I’m going to spend writing each chapter.
When I’m finished writing, then I’m finished with the e-book. I’m finished writing, no matter if it’s any good or not. It can always get better. It’s not the best I can accomplish, but that’s not the point. It’s the best I can do according to my plan and schedule. That’s what matters.
I’ve created something.
The Final Cure
I’m usually online most of the time when I’m consuming information, because the information I’m consuming is online. When I creating something, I’m almost always offline, because I work a lot better alone and offline. I don’t want other people to bother me when I’m trying to be creative and create something.
Marketing is always about one thing. It’s about creating a product, creating a service. It’s about creating something. Marketing is never about being passive, and just consuming. A lot of people still think it is, but it’s not, and it’s never been. Create. Now.