sly : marketing

can you Learn something from Free Hugs?

Sometimes, a hug is all what we need.

The story is interesting, according to wikipedia “The Free Hugs Campaign is an Internet-spread phenomenon that appears to have begun in June, 2004, and was widely publicized in 2006 by a music video on YouTube. The phenomenon involves individuals who offer hugs to strangers in public settings. The campaign is an example of a random act of kindness, a selfless act performed by a person for the sole reason of making others feel better. The original organizer has stated in interviews that the purpose is not to get names, phone numbers, or dates.”

This is the original video:

According to Juan Mann, the man behind this Free Hugs movement. His sole mission was to reach out and hug a stranger to brighten up their lives.

This campaign / movement seems to be nothing less than awesome. Why did it spread like wildfire on the Internet, was it only pure luck? From what I have read, it spread because of the music video on You Tube featuring Sick Puppy. The video was cool, professionally made, it had all the ingredients – it was funny, kind of romantic and even a little sad.

What can you learn from Free Hugs?

A campaign directed towards people’s feelings will always have a greater chance to spread on the Internet. It can be funny, sad or romantic or whatever. If you think about it, there is really no particular reason why a video of a man with a sign that says free hugs should become so popular. Today, the movement has spread to include people in a lot of countries.

When I think about it, this movement is a lot like the one that Danny Wallace started by accident.

Look at the title of the video, Sick Puppy has included their website address. That’s something we all should remember. The video has been watched more than 17 million times, I bet a few people have visited the Sick Puppy website.



One response to “can you Learn something from Free Hugs?”

  1. Andras Eliassen says:

    Hi Jens. Like your site. Could you perhaps include a link to some RSS reader software? For instance what is the one that you are currently using? – Oh well, I’ll just check that about.com link 🙂

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