slymarketing : Jens-Petter Berget

Adding a Call to Action to Your Email Signature

As a solopreneur, I send a lot of emails. I am in 100% control of my emails, but I send more emails than ever before. There are several reasons why, but the two main reasons why I keep focusing on email as my preferred communication, is that it’s fast and I archive everything. This way I can go back into my archive and see all the communication.

Most times, when I’m writing an email, I want to be as brief as possible, that’s why I have considered adding the sent from my iPhone signature┬áto all my email. I won’t do it, because that’s being dishonest, but I have thought about it. If I added it, the recipient would understand why the email was short, and why it had a few spelling mistakes.

A few months ago, I was using Wisestamp to add an email signature for my business. It included my logo (and sometimes my picture), my contact information, and I have been testing it with some links to some of my social profiles. But, I ended up removing it, because I am testing one call to action.

I want people to read my blog posts, and start subscribing to my newsletter. I have considered adding a link to my newsletter in my emails, but instead, I am now adding a link to my latest blog post. And, I have added it above my logo and contact information. This way, it will be easier to see, and I believe more people will actually click on the link and read the post.

This is how it currently looks:

email signature

How’s your email signature? Do you have a call to action in it?



Subscribe: rss | email | twitter | +