Adding a Call to Action to Your Email Signature

As a solopreneur, I send a lot of emails. I am in 100% control of my emails, but I send more emails than ever before. There are several reasons why, but the two main reasons why I keep focusing on email as my preferred communication, is that it’s fast and I archive everything. This way I can go back into my archive and see all the communication.

Most times, when I’m writing an email, I want to be as brief as possible, that’s why I have considered adding the sent from my iPhone signature┬áto all my email. I won’t do it, because that’s being dishonest, but I have thought about it. If I added it, the recipient would understand why the email was short, and why it had a few spelling mistakes.

A few months ago, I was using Wisestamp to add an email signature for my business. It included my logo (and sometimes my picture), my contact information, and I have been testing it with some links to some of my social profiles. But, I ended up removing it, because I am testing one call to action.

I want people to read my blog posts, and start subscribing to my newsletter. I have considered adding a link to my newsletter in my emails, but instead, I am now adding a link to my latest blog post. And, I have added it above my logo and contact information. This way, it will be easier to see, and I believe more people will actually click on the link and read the post.

This is how it currently looks:

email signature

How’s your email signature? Do you have a call to action in it?

Comments

  1. Corina Ramos says

    I like the idea of adding a link to my latest blog post in my email signature. I just have my social media links on mine currently. Something to consider doing. :)

    Thanks for sharing this idea with us. Have a great day!

  2. Mikel King says

    Are you tracking the clicks to your blog from email using GA or a special bitly? Otherwise how do you plan on measuring success of this new scheme?

  3. marquita herald says

    I like your email signature – very professional looking. You don’t make it clear in your post whether you’re still using Wisestamp or some other app, but I’ll take a look and see if I can figure it out myself. Thanks for the inspiration.

  4. Carolyn says

    Looks great, Jens, but like Marquita, I’m confused about why you stopped using WiseStamp. I have my logo, and links to my latest blog post and to my social media accounts in my WiseStamp signature.

  5. Aayna says

    I really liked the idea of linking the email signature with the links of the post. This is a nice way to make the blog read by a good number of individuals. Thanks for sharing this great idea.

  6. assurance auto says

    Adding a Call to Action to Your Email Signature… is very interesting….. really when i read this topic i find it very good and very interesting so thanks so much for sharing it with us ….. so i find it very interesting because it is very nice and very good article ……………..

  7. Stuart Crawford says

    An excellent idea, certainly worth the experiment. Can I ask is the blog post taken from a feed (so it auto updates) or do you simply update it every time a post is rolled out?

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