sly : marketing

Adding a Call to Action to Your Email Signature

As a solopreneur, I send a lot of emails. I am in 100% control of my emails, but I send more emails than ever before. There are several reasons why, but the two main reasons why I keep focusing on email as my preferred communication, is that it’s fast and I archive everything. This way I can go back into my archive and see all the communication.

Most times, when I’m writing an email, I want to be as brief as possible, that’s why I have considered adding the sent from my iPhone signature to all my email. I won’t do it, because that’s being dishonest, but I have thought about it. If I added it, the recipient would understand why the email was short, and why it had a few spelling mistakes.

A few months ago, I was using Wisestamp to add an email signature for my business. It included my logo (and sometimes my picture), my contact information, and I have been testing it with some links to some of my social profiles. But, I ended up removing it, because I am testing one call to action.

I want people to read my blog posts, and start subscribing to my newsletter. I have considered adding a link to my newsletter in my emails, but instead, I am now adding a link to my latest blog post. And, I have added it above my logo and contact information. This way, it will be easier to see, and I believe more people will actually click on the link and read the post.

This is how it currently looks:

email signature

How’s your email signature? Do you have a call to action in it?

14 responses to “Adding a Call to Action to Your Email Signature”

  1. Corina Ramos says:

    I like the idea of adding a link to my latest blog post in my email signature. I just have my social media links on mine currently. Something to consider doing. 🙂

    Thanks for sharing this idea with us. Have a great day!

  2. Mikel King says:

    Are you tracking the clicks to your blog from email using GA or a special bitly? Otherwise how do you plan on measuring success of this new scheme?

  3. I like your email signature – very professional looking. You don’t make it clear in your post whether you’re still using Wisestamp or some other app, but I’ll take a look and see if I can figure it out myself. Thanks for the inspiration.

  4. Carolyn says:

    Looks great, Jens, but like Marquita, I’m confused about why you stopped using WiseStamp. I have my logo, and links to my latest blog post and to my social media accounts in my WiseStamp signature.

  5. Great idea. Using email signature is a great place to add extra info and contact information.

  6. This is a really good idea that is easy to implement. I also like the idea of using a link that one may track. I think I’ll add this to my to do list.

  7. Aayna says:

    I really liked the idea of linking the email signature with the links of the post. This is a nice way to make the blog read by a good number of individuals. Thanks for sharing this great idea.

  8. Fatima says:

    Thank you for sharing this great idea with us. Using these signatures at the end of the e-mail adds professionalism to them.

  9. Sahar Zaidi says:

    Thank you for sharing your insights. I had a question, what tool/ platform do you use to link your latest blog post in your email signature?

  10. Adding a Call to Action to Your Email Signature… is very interesting….. really when i read this topic i find it very good and very interesting so thanks so much for sharing it with us ….. so i find it very interesting because it is very nice and very good article ……………..

  11. Stuart Crawford says:

    An excellent idea, certainly worth the experiment. Can I ask is the blog post taken from a feed (so it auto updates) or do you simply update it every time a post is rolled out?

  12. Jessica Jobes says:

    Sounds like Wisestamp’s been around for awhile. Such a great tool to make your email work for you and also help you look professional. I’d be interested to know if you started using it again after your experiment?

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe: rss | email | twitter | +