Think about this for a few minutes. It might be part of your customer loyalty programs for small business.
I watched a woman with a gift in her hand. The gift was wrapped in red paper, and I could see a Santa on the card, as she passed me in the hall. I was holding my cup of tea. I could barely say hi to her. I was looking at the gift. She works at the local newspaper, and she was about to meet one of her clients for the last meeting before Christmas Eve. I met the client a few minutes before her, but I didn’t bring any gifts, and I received a cup of tea. Looking at this woman… I’m feeling a little… embarrassed.
Should we bring gifts to our clients for Christmas?
I love gifts. I really do. And I love to see a happy face. But I have never thought about giving gifts to my clients. I know it will help us bond, and I know that it will help me to create strong relationship with clients, but I still keep thinking that a gift for Christmas is a little too much.
I haven’t sent them a Christmas card. It’s not that I don’t care about them, because I really do. It’s just that I want them to want me for my skills, and I don’t want a gift to have any impact on the reason they want me to work for them.
But, I really appreciate them, and I want them to know it. How do I show how much I appreciate them if I don’t give them anything other than my business – and at the same time, they’re receiving gifts from my competition?
Bring them gifts and they’ll be your customers forever
I watched the woman smile as he opened the door. I watched him smile as she gave him the gift. I was standing outside, looking at the woman doing something really smart. I was holding me cup of tea, still thinking that I didn’t want to be part of it. I know that if I buy gifts, they’ll want me even more. It’s part of how we build relationships.
I want them to want me for who I am, and for the job I’m currently doing. If I give them gifts, I won’t know for sure.
Your opinion on gifts
Are you giving gifts to clients? Are you receiving gifts from clients?