Ask yourself this question: If people can buy from anyone, why should they buy from you?
Be honest. Why?
You need to be better.
You need to be different.
You need to be both.
Don’t be better and different just by offering better quality of your services. Don’t be better by lowering the price.
Instead, make it your goal to deliver exceptional customer service. And, understand that exceptional customer service costs no more to deliver than poor customer service.
Instead, answer this question before you talk to your next customer: How do you surprise your customers?
It’s not that hard to deliver expectional customer service, you should:
- Express genuine interest
- Offer specific compliments
- Share unique knowledge
- Convey authentic enthusiasm
But, still, I want a surprise as a customer. Make them remember you.
If I’m at a restaurant, I want bread and/or peanuts to compliment what I drink. It’s a surprise if I didn’t order it.
If I’m going to the movie theatre, I want suggestions for new movies they recommend I watch (based on my previous visits), and I want my favorite snacks.
No matter where I am, I want people to remember something about me, and that they’ll show me that they care, and remember that something and tell me about it. Maybe they’ll start talking about pizza, or give me advice about the vegetarian festival?
People can buy from anyone, so why should they buy from you?