The Brilliant College Dropouts

March 31, 2009

Thoughts

You probably already understand that marketers are different, at least when it comes to successful marketers. There’s a reason why they are successful. And sometimes, part of the reason is really easy to spot. They know what triggers a sale. They understand the pshychology of buying and selling.

The reason I called this post “the brilliant college dropouts” is because this is one of the recent and most interesting examples of what really triggers a sale.

Take a look at Instant Payday Formula and see if you can spot something interesting. Something that grabs your attention, something that tells you that this system is  worth buying.

While you are at it, take a look at the millionaire drop out list and the drop out hall of fame and the story of 15 millionaires who didn’t need college.

You probably get my point by now.

The reason why many people will find systems like Instant Payday Formula so interesting, is because if a college dropout can earn close to $1,500 a day, then anybody can do it – that’s what most people will think when they read the sales page. They will think of the system to be foolproof and easy to understand.

Instead of writing that the system is foolproof, the most successful marketers use examples that people will relate to, in order to tell the same story. If the guy behind Instant Payday Formula had written that his system was foolproof, nobody would have believed him. But when he tells you the story of the college dropout, most people will read on, relate and believe the story.

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