Every business should have a branding model, even small ones, and especially large ones like the college where I work. At the moment, I don’t think that we have a branding model. Therefore, what I’ll be doing during the next months is to try to figure out how our college should be branding our services.
What is a Branding Model?
A branding model is a way to simplify and utilize the process of brand planning. It’s a way to use methods to find branding ideas, but it’s also a way to explain the behavior of our students (your customers) when it comes to their responses to our brand.
Brand Positioning
In order to position our brand, there are three issues we need to consider.
First. We need to identify other brands (colleges and universities) we are competing against. We need to find out what they are doing, that we should be doing. We need to define the parameters that we should be comparing with them.
Second. We need to find attributes to our brand that will enable it to stand out from the competition. We should be able to enter the mind of students, and make them become aware of the quality of our brand.
Third. We need to create a slogan for our brand. This slogan should reaffirm the position and the values of our brand. Today, we don’t have a slogan.
Brand Resonance
It’s all about protecting the loyalty of our students. We should employ an efficient student (customer) relation service and a feedback system for our students. We should strengthen the relationship between them and our brand.
Brand Value Chain
The brand value chain is the financial impact of our branding efforts. The value of the brand consist in the students (our customers), that’s where we should be focusing most of our branding strategies.
- My Personal Experiences
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July 2, 2008 at 4:32 pm
Here is my assessment.
I checked out the site and although it looks fancy…does it convert? These “teaching/learning” monthly subscription programs are popping up EVERYWHERE…and they just rehash the eBooks they’ve bought.
Simply having a “system” is not going to get the job done. And if the “system” doesn’t involve You Inc it’s probably not going to do very well because it will attract tire kickers and people looking to get rich quick.
I have a “system” that works, but it only works because I teach people how to drive TARGETED traffic to their You Inc…and this teaching is no additional cost to work the business I’m in…and that’s what people who have “systems” don’t want to mention, you need to attract TARGETED traffic!
You won’t attract TARGETED traffic if You Inc isn’t involved…people join people not systems…when people join people that’s followed by a system that works, that’s explosive!
John
http://www.TopMentorSecrets.com
July 3, 2008 at 6:34 pm
Hi John
I agree with you, it’s a lot easier to be successful if you have a mentor, and if you are personally involved.
Thanks for your advice.
August 11, 2008 at 2:38 pm
Reading the blog post I would agree with you John; however if you would have gone to the inside of this opportunity, you would have seen that targeted traffic is obtained by the tools and steps clearly documented therein. Having a mentor does help; these guys have created an automated mentor within using videos and real useful material unlike anyone else in the industry.
Time to learn the details from within before placing a judgment or opinion.