sly : marketing

Brad and Angelina is the Hot couple in Marketing

Today I have been on a short trip to Sweden, and when I stopped at a grocery store I noticed something interesting. There were big posters on the walls where the store promoted various magazines. That’s not the interesting part (that’s how the grocery stores promote magazines in Sweden).

The interesting part is that two of the magazines, placed next to each other, had stories about Brad Pitt and Angelina Jolie. The stories were not related at all. The first one had the breaking news about Angelina moving out of their home, and it was the story about their break up. The other story was about Angelina’s deadly disease. I have no idea about either of the stories, and I didn’t read any of them (because I really don’t care, well, I really hope she doesn’t have a disease though).

My thoughts today are about how editors all over the world are using the hottest couple in Hollywood to promote their magazines. They know that no matter what kind of stories they publish, people love to read them and they will buy the magazine in order to read them. I don’t know why, but I know it’s true.

But should Magazines fabricate stories like this? They must know that most of what they are publishing about this couple can’t be true. The stories are not based on facts, but mostly on rumors and gossip.

Well, some of the magazines are actually based on rumors and gossip, and that’s why people buy them. So, I guess I rest my case 🙂

What if I started to publish stories about Brad Pitt and Angelina Jolie to attract more visitors to my blog, would that be ok, even if they were all just based on rumors? Or what if I started to create my own stories about them, how cool would that be?

I wonder if it my traffic would be any higher if I started a weekly update on Brad and Angelina 🙂



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