Sometimes when I’m walking, I discover something so amazing, something that are so simple and easy to understand that anyone can do it.
Sometimes when I’m on vacation, I discover things so powerful that every person who sees it will stop and stare.
For a minute, think that you want to make your customers more curious. Curiosity is good. You want to “force” them to become more interested in you. And, you want to build a community and a tribe. Let me show you one of the easiest ways to get started.
How would you start building a community for a restaurant?
How would you start building a community for a hotel?
How would you start building a community for any business, with a low budget?
Take a look at the picture below. I promised you it will only take a minute, and I’m almost ready.
This is a map of the world. It could be a map of your country. It’s your choice.
Place the map on a wall, at the perfect place for your customers to see. Add pins next to it, for your customers to place on the map according to where they are from.
It’s very easy. It’s very cheap. And, it’s very powerful.
It’ll make your customers curious. Your customers will want to look at the map and see where the other customers are from.
After looking at the map, they’ll be thinking about who the other customers are, and they’ll identify themselves with the other customers and they might even create stories about who they are.
Next, they’ll want to add a pin and show you where they are from and they’ll start participating and they’ll want to be part of your community.