sly : marketing

Boost your community with this flush, easy and powerful action

Sometimes when I’m walking, I discover something so amazing, something that are so simple and easy to understand that anyone can do it.

Sometimes when I’m on vacation, I discover things so powerful that every person who sees it will stop and stare.

For a minute, think that you want to make your customers more curious. Curiosity is good. You want to “force” them to become more interested in you. And, you want to build a community and a tribe. Let me show you one of the easiest ways to get started.

But first.

How would you start building a community for a restaurant?

How would you start building a community for a hotel?

How would you start building a community for any business, with a low budget?

Take a look at the picture below. I promised you it will only take a minute, and I’m almost ready.

start building a community

This is a map of the world. It could be a map of your country. It’s your choice.

Place the map on a wall, at the perfect place for your customers to see. Add pins next to it, for your customers to place on the map according to where they are from.

That’s it.

It’s very easy. It’s very cheap. And, it’s very powerful.

It’ll make your customers curious. Your customers will want to look at the map and see where the other customers are from.

After looking at the map, they’ll be thinking about who the other customers are, and they’ll identify themselves with the other customers and they might even create stories about who they are.

Next, they’ll want to add a pin and show you where they are from and they’ll start participating and they’ll want to be part of your community.

16 responses to “Boost your community with this flush, easy and powerful action”

  1. Danny Brown says:

    Interesting. I’m curious how this would work online, with no “pinning”
    ability (or. at least, an easy one to implement). Obviously we can see from the back-end (through something like Google Analytics) where our audience/customers are coming from, but to create that on the front-end may be more problematic?

    • It would be great to be able to show it and automate the process. But if it’s hard, maybe we could just do it manually? I’d love to see something like that on a website

      • Danny Brown says:

        Jenn Grainger made an interesting point over on my blog recently, about Postmatic enabling avatars to have little bars underneath them, that shows the country of origin based on IP. That might be a cool little feature to implement down the road. 🙂

        • Yes, I noticed that comment and I wanted to click the “like” button. That would be an awesome feature to Postmatic. To me, an overview of people in the community would be something I’d love to see. I’m sure I’d identify myself more with the community and be more active as well.

  2. Lisa Sicard says:

    Jens, what a great idea. That would be cool in an app too. It would be a fun thing for readers to engage with. I wonder if you will come up with something for that?

  3. Catherine E. Johnson says:

    Thanks for such a FANtastic idea!
    YOU rock!!!  |   | | | |   | Catherine |

    | | |

    • Hi Catherine,

      Thank you! I really like the idea as well, just not sure how to implement it online. The offline part is fairly easy. Just buy a map, buy pins and place the map at a place where all your customers can see it. But, how do you convert this idea into something we can use online?

  4. Hi Jens, What a brilliant idea! You’re right, I would want to not only pin my hometown, but I’d also want to see where everyone else is from. I’d also use it as a teaching tool for my children to help teach them geography.

    Danny’s idea is a great one. I can see that people from 160 countries have visited The Wonder of Tech in the past 30 days, but it would be very cool for visitors to see that too and see where everyone is from!

    • Hi Carolyn,

      That’s true, it would be a great way to be learning geography by looking at where your readers are from. Maybe the online version should have a link to Wikipedia and each hometown, this way you can just click on the link and read all about it and know more about your readers and have a better understand and connect with them on a new level.

      It’s awesome that people from 160 countries have visited your website in the past 30 days. That’s impressive numbers.

  5. Pizza Man says:

    I like the idea of the map. I think you are exactly right about it making people curious.

    We like looking and comparing those types of things with our own lives.

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