sly : marketing

Book Review of Accidental Branding

I have been reading a few chapters of Accidental Branding: How Ordinary People Build Extraordinary Brands by David Vinjamuri and I thought I’d share some of my opinions with you. 

From what I have read, the book seems to be different and I like different. The book is about how eight entrepreneurs accidentally built amazing brands:

Every story here starts with something unexpected happening, whether it is a cyclist realizing he can’t eat his sixth consecutive energy bar because it just doesn’t taste good (Gary Erickson of Clif Bar), a mother trying and failing to find videos with classical music, foreign language, and poetry for her baby (Julie Clark of Baby Einstein), or a hitchhiker getting picked up on the side of a road in Maine by a beekeeper who shares her values (Roxanne Quimby of Burt’s Bees).

Thanks to pure luck, these eight entrepreneurs, built amazing brands, and I believe that their stories should be read by all of us. Because there are a lot to learn from their stories. 

Would these very successful accidental entrepreneurs have become as successful if it wasn’t for pure luck and very good timing?

Many of the entrepreneurs did not graduate from college, they did not have rich backers and they managed to live hand-to-mouth. And they probably would have become successful even without the pure luck, but maybe not as successful if it wasn’t for the accidental part.

The reason why all the entrepreneurs probably would have become succesful even if they didn’t experience the luck and accidental part, is due to the fact that they all have one thing in common. Every single person David Vinamuri interviewed for his book is a perfectionist. And it’s the attention to details that makes all these brands authentic and so powerful.

Before I read this book, I didn’t think that accidents could be part of branding at all. I never thought of pure luck, but it all seems so natural when you read the stories and I end up thinking; of course, accidental branding happens all the time.

David Vinamuri defines an accidental brand through three tests:

1. An individual who is not trained in marketing must create the brand.
2. This individual must experience the problem that the brand solves.
3. The individual must control the brand for at least 10 years.

Now, buy the book and read all the amazing stories on how these very successful entrepreneurs (like John Peterman and Craig Newark) built their brands.


Tags: accidental+branding, David+Vinamuri, Craig+Newark, John+Peterman

11 responses to “Book Review of Accidental Branding”

  1. Tim says:

    Be careful, Google won’t like it if it isn’t “nofollow”d, and they are getting pretty good at following these kinds of systems around and detecting which sites use them. There is debate on this so just be careful =P

  2. Jens says:

    Yes, I am aware of it. But thanks for the warning 🙂

  3. Sergey Rusak says:

    As for me, I am not a big supporter of link market. I had a lot of bad experience in the past.

  4. Jens says:

    Hi Sergey,

    Can you please tell me more about your experience?

    It would be very interesting to know.

  5. Sergey Rusak says:

    Google removed Pagerank for one of my old websites It used to be pr5 and now it has pr3.

    Also, here another situation when i paid $500 for links and this guy removed them 3 days later.

  6. Jens says:

    That’s not good at all.

    What happened with the $500, did you get a refund from the company?

  7. Sergey Rusak says:

    This guys was just regular scammers and they did’t want to give my money back. I remember I typed on Google “… scam” and found over 200 complaints about them from different forums and blogs.
    Funny thing was… their company website was pr7 with amazing Google, Yahoo, MSN, ASK positions.
    I got my money back only after my friend who works for major search engine wrote them a letter telling that he can remove their site from index (letter was sent from his job adress, so they saw that it is real rerson with power).

  8. Jens says:

    Wow, good thing you have powerful friends 🙂

    is this company still available?

  9. Sergey Rusak says:

    This company still avaliable but they don’t scam people anymore. They rebuild their site and now they collect money automatically for simple services they provide (single link submission, some web tools, paid directory, software download etc). They stopped their scams because Google dropped their pr from 7 to 0 for selling links.

    Yes, I have some powerfull friends I met in MIT (Massachusetts Institute of Technology), now they work for major search engines but they never help me with rankings… ask me why? They don’t want to loose their job!

  10. Scarlett Tarjick says:

    If you are looking to combine TNX with other advertising portals, you should check us out here at LinkWorth. Let me know if you have any questions.
    Scarlett T.
    LinkWorth Staff

  11. Jeff says:

    Thanks for this great post.

    I have been using TNX to sell links via TNX from my website since January 2008 and already earned more than I would earn in 5 months by selling links through any other networks.

    TNX is definitely the best link network out there!

    Will be also buying links later this month. Pretty sure TNX will do great.

    I have already told all my friends about this great system.

    Bravo, TNX!

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