sly : marketing

Blogging and the cost of content

Yesterday I found a great article from a link at Weblog Tools. The article is written by Trevor Cook who is the director of Sydney public relations firm Jackson Wells Morris and authors several blogs including Corporate Engagement.

The article is quite long but a good read and I strongly recommend reading it.

The article tells you that people who want to earn a living as stand-alone journalists providing free content funded by advertising revenue in one form or another will face new constraints.

Blogging offers the enticing prospect of a new journalism which is more participatory, more responsive and essentially open to anyone who has something to say. Yet, the process of creating blogs that are rich with quality journalism is also a commercial challenge; one that will re-shape the blogosphere as we move out of an initial period of amateur enthusiasm to create a more mature and sustainable medium.

Read the full article

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