sly : marketing

Blogging 7 days a week – my experience

Waking up early. Watching the darkness. Enjoying quiet. No doubt that it’s part of why I have been more productive lately. It has helped me be more calm, staying on track, improving. Waking up early is how I have been able to be blogging 7 days a week. My old blogging schedule was publishing two posts a week.

The switch

I focused on marketing each posts, by commenting on blogs. Driving traffic via referral and search engines. The reason I switched to publishing a new post 7 days a week, was first that I wanted to try it, to see if I was able to write “good” content that often. The second reason I did it, was because I am still writing daily, just on different topics and different projects. Now, publishing daily, I’ll be more focused on my writing. The third reason, was that I get more organized and more productive when I’m using deadlines. In fact, after I started publishing 7 days a week, I get more done than before, when I “just” published new content 2 times a week.

The posts

Here are the posts I’ve published the past 14 days. These posts have been part of the experiment. I’ve been trying to focus on different topics.

The results

I have been a little worried. First, I thought that it would be a lot of extra work to publish new posts 7 days a week. I was also worried about the results. I really enjoy feedback. I have been receiving good comments on almost all of my blog posts for the past years. That’s something I’ve been focusing on as well. A lot more content, and less time to promote the content, probably won’t be helpful to get more comments.

I was right. I have a lot less comments during the past 14 days. I still get a fairly good amount, but they’re just a few on each post, so the comments are not as visible as before. Many comments are great for social proof.

On the other hand, I am receiving more traffic. The traffic is increasing every day. My content are more visible in social media, I get more likes and shares, and I get more traffic from search engines (not just Google).

I have also been receiving more subscribers to my newsletter. This has been one of my goals lately. I want people to sign up and receive my best marketing tips. I don’t want to “force” people, by using a pop-up, so my sign up form is not as visible. You need to click on subscribe in the navigation at the top to find it. More traffic has helped me get more subscribers.

Publishing posts 7 days a week is making me a better writer. I know that I need to write every day, even though I write in batches. I know that I have to deliver good content on a deadline. I enjoy deadlines. It helps me stay more focused. At the same time I am becoming a better reader. I am more focused on working, it helps me do more in less time, and I need to find more content. I do more reading than before, and I have set a schedule for reading as well.

My experience

I’ll continue publishing new posts 7 days a week. I would like to get more comments. But, that’s about the only negative thing I’ve found during the 14 days I have been doing this. Everything else is making me want to keep doing it. The best part is that I am feeling more energy, and I believe that I’m improving my writing and even my reading.



9 responses to “Blogging 7 days a week – my experience”

  1. Hi Jens-Petter.

    Well done for keeping up the daily blog. That’s something that I would like to do eventually, but I’m going to try to consistently post one or two per week for now.

    As you said, promotion and commenting also takes up a lot of time and energy. But you’ve done a good job.

    Nathan.

    • Hi Nathan,

      I have tested a lot of things on my blog, and keeping a schedule of my writing has been one of the hardest things to figure out. It takes a lot of time to write, but at the same time, it takes a lot of time to promote each post as well. I know that what I really want to accomplish, is to become a better writer. And, to become a better writer, I need to practice writing. That’s one of the reasons why I am now publishing more posts than I have been doing before.

      Thank you for your comment.

  2. Bren Lee says:

    Your findings are interesting Jens. You don’t think the lack of comments is due to Disqus, do you? I remember way back when I was posting daily. Yes, it was a lot of work and I had a lot of traffic, but the comments didn’t come as much as when I posted about 3 times a week. I don’t think some bloggers, like myself, can comment on every blog, every single day. Very rough indeed.

    I look forward to hearing more about your experiment!

    B

    • Hi Bren,

      The lack of comments might be because of Disqus. I’m not sure. But at the same time, like you said, we can’t comment on every blog, every single day. It’s just too hard. So, it might be a combination of the two. I’m not sure if I’ll stick with blogging 7 days a week, but I’ll keep doing it for a few more weeks to see if I can keep up.

  3. Hi Jens,

    Good for you. I cut back to 2 to 3 times each week because I’m doing so much writing as is, with my eBooks. No better way to polish up your writing skills, than by posting daily, or by writing portions of eBooks daily, or by simply writing for freelance clients daily. The more you write the more stuff you’ll be able to churn out on the content front and the more traffic you’ll drive. As for social proof, it does help. I think that it depends on what feels best to you, and what feels most freeing to you.

    I love writing but I also know commenting on authority blogs and promoting others is 1 quick way to expand my presence. Publish in-depth, thorough posts has helped me build my rep too. So for me, fewer, but super in-depth posts vibed with my audience, and they also felt better for me to write. But you’re totally digging being up before dawn and getting to work writing post. I hear you. This morning I had insomnia and work at 2. As of now, at 10:30 AM, my networking is about done for the day and I’ll be writing both a chapter of my eBook and my next post too. Articles for clients done, networking done, social media done.

    All because I was up when it was quiet and I was able to plow through my work with less and less effort. Well done Jens. Tweeting through Triberr, and signing off from Fiji.

    Ryan

    • Hi Ryan,

      I’ve been thinking a lot about my goal with blogging lately. And, so far, I’ve been thinking that I have two goals. First, I want to become a better writer (in English and Norwegian) and second, I want to teach people what I have been learning in marketing. I guess, I might have a third one too, and that’s to learn and improve my skills by learning from fellow bloggers.

      It would probably be different if I was earning money from blogging. Now, I’m focusing on my goals as a blogger, and publishing 7 days a week works great with those goals. But, things might be changing…

      Sounds like you’ve had a very productive day Ryan and Fiji does sound an awesome place to be.

  4. Hi Jens,

    Way to go I would say 🙂

    I remember the time earlier when you were hardly writing because you were into something different that time, perhaps your books and reading, and now tables turn! It’s good you conducted this little experiment, which I think most bloggers take up some time or the other, mainly to challenge themselves and see if they can do it at all and what difference does it make to their blogs.

    I know Kevin did sometime back, though he said he lost his peace of mind, though gained everything else (besides the comments)! So, just wondering whether it’s the same with you? I don’t think so, because you are making up by getting up and starting early morning, that’s just what needs to be done as those are your most productive, undisturbed hours to write, especially for those of us who have kids and a family!

    You shouldn’t worry much about the comments because you possible cannot visit as many blogs as you used to when you wrote twice a week, as you need to write daily and promote them around a little too. So, with less visits, you do get less comments. I would say that is good in a way, so you can focus on your writing, marketing, and other stuff. Speaking of which, having removed CommentLuv for quite a while now, I don’t get as many comments as before, but they are all good ones, so I am pretty happy with the number that come in – though I find it hard nowadays to keep pace with replying to them…lol…thanks to the growing community and active forum at my blog.

    Thanks for sharing this with us, and I wish you every success with your daily writing. BTW – why not writing kind of a book or posts planned in such a way that you can compile them later into an ebook? As a tis you are writing daily, so that could be doing it both ways. Have a nice week ahead 🙂

  5. Josh says:

    Hi Jens,

    Whenever I increase the amount of content I produce I see traffic go up and comments go down. I lean towards the increase in traffic being more valuable but I also noticed that after having done it for so many years I required some more downtime than I was getting.

    So I have cut back slightly but in part that is because running multiple blogs was just becoming harder. But I think you are right about the value of deadlines and productivity.

  6. Carol Amato says:

    Hi, Jens,

    I really enjoyed your article giving us a look at what you did and why, and then the results! Love that! I will be keeping tabs on you! 🙂 No, seriously, I would like to keep up with how you’re doing because this greatly interests me. I’ve been publishing 2 per week, and spending just as much time promoting/syndicating as I did in creating the article, if not more…

    A few times I’ve had to do one post per week because of family issues and schedule changes, but I haven’t published a blog post every day since a few years ago. Don’t know if I could do a decent word count if I attempted it.

    Anyway, really enjoyed reading about your experiment, and I think you’re doing a fantastic job here on your site, providing value and help to all who land here.

    Well done!

    – Carol

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