You’re standing next to a rather short man. He’s wearing a nice grey suit. He’s drinking coca-cola, looking at the other people in the room. He’s turning his head from right to left, and back again.
It’s clearly that he’s there, thinking about someone to talk to.
You’re next to him, just a few feet away, but you just can’t seem to get any closer. You want to say hi, but you can’t. Even though you know that it’s not that difficult.
Introduce yourself. Tell him about why you’re there, and what you think about conferences like this. Tell him that it’s hard to meet people in the same line of business as you’re in. And, when he asks about your business. Make a joke. You know he’s going to ask you about it. Prepare a funny joke. Make him laugh.
I know you don’t usually go to places like this. At the same time, you know it’s something you should do. You know how important it is.
Block out time to network, at least four events each month.
That’s how you meet new clients, and customers. That’s how you meet new referrals. That’s how you meet people that’ll help you grow your business.
Don’t hide in the corner. That’s too easy. Read 10 tips I learned at the marketing conference, and set a goal. How many people are you going to talk to? Take notes.
If you still struggle.
Turn the networking into a game. Give yourself points. Keep score. Prepare for a big price if you get 100 points. Buy yourself something you’d love at the end of the day.
Block out time for networking. It’s too important not to…