sly : marketing

My biggest failure

I have been thinking a lot about this. It’s very personal, and I’ve been hiding it inside me for way too long.


The reason I started my business, was that I wanted to be more flexible. I am not saying that it was the reason I quit my job at the University, but it’s the reason why I started my business, and the reason why I didn’t get a different job (or start a different type of business).

I am being hard on myself. But, today, I believe that everything I did was for the wrong reason. I know, I read it everywhere. It should have been all about passion. But it wasn’t.

I keep hustling. I keep doing a lot. My clients are mostly happy. I still haven’t received any complaints. And, I will keep pushing. I am not saying that I don’t enjoy what I am doing. But, it’s time I start to listen to myself, and it’s time I start being me.

I love working with people

The first thing I realized when I started my business, is that I really miss working with people on a daily basis, and I miss co-workers. I love to write, and I really enjoy being alone, but I miss the relationships, and I miss people walking into my office without knocking.

As a solopreneur, I don’t get the chance to work with as many people as before, but I do my best to visit my clients as often as possible. And, I’ve been thinking about moving my office to a different location, where I get to meet more people, and more people who are in the same business as I am.

It’s important to me, that I understand why I started my business. It’s important to me to understand what I should do about it, in order to make things turn out the way I really want them to. But, even though I started my business for the wrong reason, it doesn’t mean that I can’t continue being a solopreneur, and it doesn’t mean that I can’t turn my business Β into exactly what I love.

Doing Less, and Being More

I believe that my next step is doing less, and start being more. I’ve tried my best to be visible everywhere, and I have tried my best to be available for my clients 24 hours a day. And, I’ve said yes to everything that’s come my way. I have tried my best to answer the phone as soon as I’ve heard the first beep. I’ve replied to every single email as soon as I’ve received them.

Thinking back, I believe that I should have been more strategic. I should have focused on a niche, and I should have focused on a few clients. I should have listened to what I really care about, and my business should be part of who I really am.

But, it’s not to late.

Passion and People

I embrace change. And, I have met some amazing people on my journey. My journey will continue. But, it will be on a different path. I’m moving from flexibility, to passion and people. I will still enjoy my freedom, but on a completely different level.

Things are about to change my friend.

39 responses to “My biggest failure”

  1. Lisa says:

    Wow Jens, that sounds like a huge change coming for you. I wish you the best with it and am sure you will fill us in at some point πŸ™‚ I wonder if it’s the moon or what but many people are going through big life changes of late. It’s good to realize what makes you, you and what makes you feel fulfilled. Too many of us do the same things day in and day out for too many years!

    • I am not sure how huge the change will be Lisa, but something is about to change. I am considering my options right now, and what drives me, and what gives me happiness. I have no idea if it’s the moon. It’s just that time for me πŸ™‚

  2. Josh says:

    Hi Jens,

    It is important to figure out what drives us and to what we can to listen to those inner voices. I think it is part of how we figure out what really makes us happy and fulfilled. I am confident that you’ll make the right choices for yourself.

  3. Mark says:

    Jen’s, you impress and inspire me! I’ve seen you grow leaps and bounds since we connected 2 or 3 years ago… (time flies when you having fun!)

    I enjoy watching you work, and I always glean valuable insights…

    I hope to work with you on something in the future. I’m a fan and friend you can count on.

    I can’t wait to see where you’re taking us next, bro! : )

  4. Drop the “should have’s” my friend, and simply start today with the “do’s” and “will do’s”. It’s only through time, experience, failures and successes that we come to place where we can confidently adjust the sails and move in the direction of our dreams. Enjoy! Cheers! Kaarina

  5. Hi Jens,

    Well, I’m new to your party but I’m in for the lonh haul! If I can help oin any way be sure to let me know.

    All the best!


  6. Jens, I’m not surprised to see the familiar faces in the comments section here. All of these folks inspire me, as you do, to pursue the lifestyle I want, to tweak and change and adjust along the journey so we’re always getting the most enjoyment out of our life and work. The years pass too quickly to settle into status quo and stay there.

    If you ever want to do a Google+ Hangout with a group of like-minded people who’ll be your cheerleaders, let us know! I look over the list of commenters above and see “The Encouragers”! πŸ˜‰

    • Ooooh, I LOVE the idea of a hangout. Let’s make it happen!

      • Sounds like a great idea πŸ™‚

      • Michelle Quillin says:

        Kaarina and Jens, you choose a date and time, and I’ll be there. The only time that doesn’t work for me is Wednesdays, because that’s set aside for teens in our community. I’ll clear my schedule for any other slot. We’ll take the time you two choose and put it out to the others here, to join in if they can!

        • Sounds great. I will try to find a date fairly soon. It might not be that easy since I live in a completely different time zone. But, we’re going to make it. I have actually never tried Google Hangout, so this is going to be fun πŸ™‚

    • Hi Michelle,

      Thank you so much for your comment. I agree, the community I am a part of is amazing. I can’t thank them enough. I am always thirsty, and I am looking for new challenges, and new directions to where I am going. And, the best way to do it, I believe is by talking to like-minded people. Thank you!

  7. Gina Musa says:

    This is my first time of reading your blog – I am doing something similar to you in that I am moving away from doing mostly contract work for others to spending my time building up the work I really want to do. However, I see it very differently to you! Rather than telling myself I ‘should have…..’, I agree with Kaarina. Everything I’ve done has just helped me reach where I am today. And as for failure – who was it that said “There are no failures, just different outcomes?” So as well as dropping the ‘should have’s’, I’d encourage you to drop the ‘failure’ label too! And as you say – it’s not too late πŸ™‚

    • Hi Gina,

      Thank you so much for visiting me blog and leaving such a great comment. I know, I should have been more “optimistic” about my approach. I don’t really consider what I’ve done a failure, but it’s all part of the process. I don’t get to where I want to be, until I have tried it myself first.

  8. Barry Wells says:

    Hi Jens,

    You never know what you like until you try it mate. Now that you’re so busy and working against what you started the business for (flexibility) it’s time to readdress it.

    Nothing wrong with that at all Jens. You’re half way there by realising it, next you’ll do something about it and come out the other side feeling better for it.

    I wish you every happiness and of course success.

    Looking forward to your next post mate πŸ˜‰


    • That’s exactly it Barry. I am testing various things all the time, and I don’t understand what things are like until I have tried them. Now, I am ready for something new. I am not sure what it is yet, but I know that I’ll be doing something different in life, and when it comes to my business. I know something is about to change, but I am not sure how big the change will be.

  9. Corina Ramos says:

    Hey Jens!

    Kudos to you my friend! Sounds like you have found the path to take and now your new journey will take you places you never thought possible because you’re doing it all for the right reasons πŸ™‚

    I’m wishin’ you all the best and as you can see, you have plenty of support! I think we’ve all been there and now we can support each other and encourage one another to keep going when the going gets tough.

    All the best!

    • Hey Corina,

      Thank you so much for your feedback. I have so many wonderful friends online, and I don’t know where I would have been if I didn’t have friends like you. I am sure that my blogging journey and my business would have been completely different from what I am experiencing today.

  10. Bill Dorman says:

    Stay thirsty my friend, you will figure it out one way or another. Just stay curious and willing to learn.

  11. Ed King says:

    Hi Jens,
    I found my way from my friends Michelle & Kaarina and just wanted to pop over and say hello but also to say I hear your thoughts and can relate in a way. You have tons of great support and friendship on here and it is loud and clear you’re very well respected personally and on the business side of things. I sort of went through the same thing a month or so ago in my own endeavors.

    I’m a photographer with a background in sales & marketing, I missed talking about the business side of things and interacting with the hustle and bustle, my passion is art photography and even though I spend a good amount of time with sales and marketing it just wasn’t the same, I also struggled with trying to be everything everyone wanted me to be even if it compromised by own vision.

    For me I added a new dimension to my business which included more interaction with business owners, it seemed to add the needed boost I desired and actually made me feel better about my fine art.

    I know I rambled on a bit for an introduction but I wish you the best ! I’m also on G+ and if you all have a hangout let me know I’d love to chat.


    • Hi Ed,

      Thank you so much for visiting my blog and leaving that awesome comment. It seems that you’ve found what I’m looking for. I am not sure if I will ever settle for anything, because I really enjoy the process of discovering new things about myself and about life. Right now, I’m thinking that I need something else, but I am not sure exactly what.

      Interacting with business owners seems to be something I could be doing more of. I have been more focused on being everywhere, than thinking about who I am actually talking to.

  12. James says:

    I am a photographer with a background in sales and marketing. I dislike hussle and bussle of things. I however like artistic things, like painting, craft.

  13. Hi Jens,

    Aha…we are soon going to see a new and transformed you it seems πŸ™‚

    Jokes apart, I can well understand what you mean by saying that you need people around you, which is something all of us miss, as we work alone from home. Or perhaps we’ve seen the offline world and know how it’s there, as compared to working online.

    But reading through your post I could just see a person working so hard and doing everything possible to the best of your ability, and that’s just the way most of us are. However, I agree that the ‘me’ time is what’s missing with us, or perhaps we get so lost in work that we forget to notice things around us. I guess a little change in the way we work and our lifestyle is what’s really needed πŸ™‚

    Thanks for sharing more of you with us, and I wish you all the very best in your endeavor πŸ™‚

    • Hi Harleena,

      You’re absolutely right. I do enjoy what I’m doing, but I need to find a different path. And, I want to do the things for the right reasons, not just to make money. I really want different challenges, and I am looking for a way to “show the real me”.

      Thank you so much for your feedback Harleena.

  14. Carolyn says:

    Jens, No matter what direction you head next, I know you will be successful. You are pure inspiration, Jens!

  15. Gajendran M says:

    No words about article, just one i say, that is “I am Inspire From these article”

  16. igor Griffiths says:

    Well hello Jens, thanks to Barry Wells this is my first visit to your site and the first thing that sprung to mind whilst I read this was my current contracts policy of failing to understand the efficiency that comes from a happy team.

    By focusing on eliminating the seconds and minutes ‘wasted’ in team banter they lose the productivity that comes from such a harmonious team.

    I hope the change of approach works well for you and I am sure it will for deep down we are all people people.

    igor Griffiths

    • Hi Igor.

      Thank you so much for visiting my blog and for your awesome comment. Barry is a brilliant man, and I really admire his work.

      Working with a happy team is very important to me as well. I try my best to surround myself with like-minded people, and that’s why things have been going really good for me.

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