sly : marketing

Bestseller without Marketing?

How does a web marketing book make the New York Times, USA Today, Wall Street Journal and bestseller lists without advertising? Well, traditional advertising to be more explisit.

The answer: The co-authors are web marketing experts Bryan Eisenberg & Jeffrey Eisenberg, who proved their expertise when they accomplished this feat with their new book “Call To Action: Secret Formulas to Improve Online Results”. So far, over 90% of the sales for the book were placed online.

The secret was that they priced it lower than any 326 page hardcover has been priced in over 30 years. Then they asked all their online colleagues to mention it in their newsletters and blogs by offering a pre-release 3 for 1 special so that people would gift the book.

Sales skyrocketed dramatically when Seth Godin wrote about it in his blog

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