This is a guest post by Priyanka Arora.
Internet marketing doesn’t need any introduction. The use of Internet technology has revolutionized the way we conduct businesses. Business models have shifted from brick and mortar setups to online models where a complete business is run from websites. Marketing has changed too. From hanging hoarding and banners to selling products online. These days we come across expert internet marketers willing to sell business products in lieu for a commission or a fee. Whether you are a business owner or an internet marketer, you should be aware of time proven internet marketing strategies. The strategies are given below.
(1) Sell Product with Freebies
Internet marketers swear by this method. In this, you sell a product and to make it attractive, the marketer offer freebies such as free domain name, free eBooks, free webinars and others. It helps to get more buyers. The best thing is that you do not need to create the freebies yourself. Scour online for useful eBooks available for free and offer it to your subscribers. Or, do a joint venture with another marketer to conduct a webinar. Lastly, spend $10 to get good domains, conduct a product giveaway and gift winner the domain name as well.
(2) Email Marketing
Email marketing is considered to be one of the best ways to make money online. It is believed that “money is in the list” and internet marketers spend months to make this list. Some popular ways to build email marketing lists is to offer a free eBook or content locking. Once the list is substantial, marketers send promotional emails to generate sales. Another way is to take advantage of solo ads. Here, the internet marketer asks someone else with a huge list to promote a product and in return, negotiate a mutually beneficial financial arrangement.
(3) Search Engine Optimization (SEO)
In basic terms, SEO is a way to rank higher on search engines, primarily the Google search engine. There are both white-hat and black-hat techniques to do SEO, but genuine internet marketers will follow the first option. There is also on-page and off-page SEO to customize a website and bring more visitors.
(4) Use Classified Websites
Classified websites are a free and ever useful way to do internet marketing. Assuming you want to sell some product or service, you can Google for a list of free classified websites, create your ad and send it out to the free ad classifieds. There is software like Ad Blaster which can automate the process but its best to do it manually, especially in high authority classified.
(5) Social Media Promotion
The Internet audience descends on social media platforms like LinkedIn, Facebook and Twitter. Evidently, it has become a popular source for internet marketing too. Marketers talk about products and services on social media and generate sales. Some examples would be customized Facebook pages often used for product promotion. You can download freebies by giving a “Like” or use the Heyo.com tool to create a custom sales portal on the Facebook page!
(6) Affiliate Marketing
I consider affiliate marketing to be an off-shoot of internet marketing. Here, you affiliate yourself with one or more manufacturer and work towards generating sales for the manufacturers. In return for generating sales, the manufacturer gives you a share per sale. Concept is easy, but implementing it is tough.
Blogging is perhaps the most excessively used method of internet marketing. Thousands of blogs go live daily but only few survive to create a passive income out of the blog. Blogging gives good ROI if done the right way but there is no map to show you the “right way”. The “right way” to blog and market products comes with series of testing and experimentation.
There are more methods for internet marketing but if you are just starting out or have a little experience, consider using the six methods I have listed above. Research more on them online and start with a few. Be completely honest in your efforts. These methods are recommended because they work.
Priyanka Arora is a professional blogger and an internet marketing strategist. She is helping online marketers to generate popularity and sales through free online classifieds. She is currently working with wohho.com – a free classified site in India where you can search and post free classifieds ads for real estate, marketing, business promotion etc.