Ask yourself this question; should you use automatic direct messages?
Yes or No?
I really enjoy this discussion. I guess we all have strong opinions on this question. Let me first give you some details, and let’s discuss it after you’ve read what I have to say. There are definitively some reasons why you should consider using automatic direct messages, and there are some reasons why you shouldn’t.
I have been thinking a lot about what I should be doing in order to automate parts of my marketing, and automatic direct messages are part of this strategy (at least for now). Don’t get me wrong. I’m not lazy, not at all. The reason I want to automate parts of my marketing is because I can only do so much alone, and I’m focusing on writing a novel. And, I want to be present, and keep building relations online.
I decided to test automatic direct messages on Twitter. I had a very interesting talk with Ameena Falchetto about this. She was sceptical, and I was too. To me, automatic direct messages are almost as annoying as pop-ups (I have stopped using Pop-Up domination). But there’s a difference, and I love testing.
Automatic Direct Messages are less annoying than Pop-ups
It’s important to understand that automatic direct messages, are the direct messages on Twitter that you receive when you follow someone. This is the only time you’ll receive it. For instance, as soon as you follow me on Twitter (click here to follow me), you’ll receive the automatic direct message.
I only send this message once, and only if you follow me on Twitter. And the reason I’m sending it, is because I really want to connect with you. I want to learn from you, and I want to teach you what I know. So it’s not just an in-your-face marketing message on a random site you’ve found via Google.
The Two Rules of an Automatic Direct Message
As soon as I decided that I wanted to test an automatic direct message, I ended up talking with Adrienne Smith and she helped me a lot. By the way, it’s amazing how much help and support I’ve received from her. She told me what I should be doing if I was going to test automatic direct messages. And what she said made a lot of sense.
Close to 99% of the automatic direct messages I receive, are plain ads, and pure spam. That’s my opinion.
I ended up using two rules, based upon what Adrienne told me. The first rule is, connect with the new follower. The message isn’t about me, it’s all about the follower. It’s a thank you for following, and how much I appreciate it. I’m not pushing anything. I really do want to connect. And that’s the reason why I am using Twitter. It’s very easy to start a conversation, and keep a relationship alive.
The second rule of automatic direct messages is about helping the new follower to promote herself. I have created a post called Promote yourself by using a different approach, and this is a post where I want my readers (and followers) to write about themselves and promote who they are and what they’re doing. I link to this post in the message. I truly believe that this is helpful. They’ll get a backlink, but they also get a chance to describe who they are, and what they’re business is all about. And this is their opportunity to connect with me and my readers. I read all the comments, and I reply to all of them, and I try my best to help all the people who are contacting me.
Does automatic direct messages work?
Yes, automatic direct messages works. No doubt about it. I started using it on October 6, and by tracking the clicks, I can see that it has received 182 clicks from October 6 to November 19. And remember, this is all automated, and the same message.
I believe that the reason why automatic direct messages like mine works, is because it stands out from all the other messages, and I’m doing a genuine attempt of being real and connecting with real people. I’m not hiding behind an avatar (it’s me), and I’m using my real name. I’m not selling anything.
So, maybe it’s time you reconsider using automatic direct messages?
Or maybe not…