** Note from Jens: I’m taking a short break from blogging, just a few days. So, when I received this interesting guest post from Jane, and she actually managed to add pizza to the headline, I was sold. I actually didn’t have to read the post in order to accept it. The headlines was just fantastic 🙂
Please leave a comment below about article marketing. I would love to hear your thoughts on this. Talk to you soon. Here’s Jane for you:
Each and every product needs marketing in the current era; be it soap or a soap opera, an appliance or an article; people twirl towards it only when it is effectively marketed. When almost all the similar products are marketed with the same financial budget, why do certain products fail?
The difference between success and failure of marketing is not in who does it or how much is spent; it’s based on how it is done? Phrasing this difference in a single word leads us to the term “Strategy”.
Similar to any other product our articles need marketing, effective marketing. Although the way of utilizing marketing strategy differs among authors and business owners, the basic strategic framework of marketing the article remains the same.
Conventionally there are 5 stratagems to successfully market our articles.
Stratagem 1: Charismatic Caption
A good old proverb says “Don’t judge a book by its cover”, but in the current day scenario, if the cover of the book is not captivating then no one would read it. Similarly if the title of your article is vague or dreary then your first step towards marketing itself is a failure.
The charisma of your title is directly proportional to the number or prospective viewers to your page. Caption is like a product name in marketing.
Secret: Never copy titles or even sub headings, since uniqueness will always be rewarded.
Stratagem 2: Just Tag It
Keywords are the X-Factor to boost your traffic. Use those important keywords as categories/tags to your article. Whenever you submit your article to an article directory, tag it with an appropriate keyword.
Tags help you in 2 ways:
1. Your article gets grouped under a roof, and hence it is easy for people who are looking for stuff on a particular narrow topic, within the article directory.
2. It is both easy for you and the reader to know about your expertise, what you write about often and hence increases the chances of you becoming an expert author in a particular category.
Secret: Use relevant and hot keywords as tags. Don’t tag irrelevantly for the sake of SEO.
Stratagem 3: Keep It Simple, But Not Silly
Once you have successfully marketed through catchy caption and talented tagging, if you didn’t write solid stuff, you are down again and the first 2 rungs of your marketing ladder will go in vain.
Make sure your pizza is tasty and of good quality before you take it to a dead man. Even the dead don’t like crap.
The article you write must be simple, easily understandable and it must have a charm that allures people to share. If your article is arid then people would neither have the patience to read it fully nor would they visit your blogs.
Secret: Don’t use jargons or metaphors since it will be looking silly when no one understands your article.
Stratagem 4: Trendy Topic & A Personal Touch
Choose a current topic; even if you are choosing a traditional topic make sure that you provide trendiness to it. This is also a vital marketing strategy since current topics, controversial or sensitive topics generate more audience.
Whatever may be the topic, add a personal touch to it, always write from your heart. The content you write may show your wittiness, however the article is well marketed only if you show your uniqueness by the way of adding your individuality to the article.
Secret: Speak your mind out at the article in your own voice. Simply “writing” an article doesn’t give it the life.
Stratagem 5: Promote It
Once you have written an article successfully, the next step is to promote it effectively. Promotion is a major step in article marketing; what is the use of writing a quality article but having no one to read it? To gather more audience you can to promote your article by any of these methods:
- Using websites that promote articles for a service fee.
- Recruiting a marketing consultant to promote your articles.
- Using social networks for spreading out your articles.
Nonetheless, when you self market using the above guidelines; you can have gradual and consistent results at minimal or no cost.
Just like art and writing, marketing is also a skill; for a few it is inbuilt and for many it just happens out of practice. Inbuilt or developed, market it out smartly to be able to sell it even to a dead man.
Jane writes about Blogging Tips, Relationships and Self Improvement at her blog Find All Answers. She shares a couple of Bistro MD coupons and Diet to go promo discounts: bistromd coupon codes, diettogo coupons.