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Article Marketing: How To Sell Your Pizza To A Dead Man

** Note from Jens: I’m taking a short break from blogging, just a few days. So, when I received this interesting guest post from Jane, and she actually managed to add pizza to the headline, I was sold. I actually didn’t have to read the post in order to accept it. The headlines was just fantastic πŸ™‚

Please leave a comment below about article marketing. I would love to hear your thoughts on this. Talk to you soon. Here’s Jane for you:

Each and every product needs marketing in the current era; be it soap or a soap opera, an appliance or an article; people twirl towards it only when it is effectively marketed. When almost all the similar products are marketed with the same financial budget, why do certain products fail?

The difference between success and failure of marketing is not in who does it or how much is spent; it’s based on how it is done? Phrasing this difference in a single word leads us to the term “Strategy”.

Similar to any other product our articles need marketing, effective marketing. Although the way of utilizing marketing strategy differs among authors and business owners, the basic strategic framework of marketing the article remains the same.

Conventionally there are 5 stratagems to successfully market our articles.

Stratagem 1: Charismatic Caption

A good old proverb says “Don’t judge a book by its cover”, but in the current day scenario, if the cover of the book is not captivating then no one would read it. Similarly if the title of your article is vague or dreary then your first step towards marketing itself is a failure.

The charisma of your title is directly proportional to the number or prospective viewers to your page. Caption is like a product name in marketing.

Secret: Never copy titles or even sub headings, since uniqueness will always be rewarded.

Stratagem 2: Just Tag It

Keywords are the X-Factor to boost your traffic. Use those important keywords as categories/tags to your article. Whenever you submit your article to an article directory, tag it with an appropriate keyword.

Tags help you in 2 ways:

1. Your article gets grouped under a roof, and hence it is easy for people who are looking for stuff on a particular narrow topic, within the article directory.

2. It is both easy for you and the reader to know about your expertise, what you write about often and hence increases the chances of you becoming an expert author in a particular category.

Secret: Use relevant and hot keywords as tags. Don’t tag irrelevantly for the sake of SEO.

Stratagem 3: Keep It Simple, But Not Silly

Once you have successfully marketed through catchy caption and talented tagging, if you didn’t write solid stuff, you are down again and the first 2 rungs of your marketing ladder will go in vain.

Make sure your pizza is tasty and of good quality before you take it to a dead man. Even the dead don’t like crap.

The article you write must be simple, easily understandable and it must have a charm that allures people to share. If your article is arid then people would neither have the patience to read it fully nor would they visit your blogs.

Secret: Don’t use jargons or metaphors since it will be looking silly when no one understands your article.

Stratagem 4: Trendy Topic & A Personal Touch

Choose a current topic; even if you are choosing a traditional topic make sure that you provide trendiness to it. This is also a vital marketing strategy since current topics, controversial or sensitive topics generate more audience.

Whatever may be the topic, add a personal touch to it, always write from your heart. The content you write may show your wittiness, however the article is well marketed only if you show your uniqueness by the way of adding your individuality to the article.

Secret: Speak your mind out at the article in your own voice. Simply “writing” an article doesn’t give it the life.

Stratagem 5: Promote It

Once you have written an article successfully, the next step is to promote it effectively. Promotion is a major step in article marketing; what is the use of writing a quality article but having no one to read it? To gather more audience you can to promote your article by any of these methods:

Nonetheless, when you self market using the above guidelines; you can have gradual and consistent results at minimal or no cost.

Just like art and writing, marketing is also a skill; for a few it is inbuilt and for many it just happens out of practice. Inbuilt or developed, market it out smartly to be able to sell it even to a dead man.

Jane writes about Blogging Tips, Relationships and Self Improvement at her blog Find All Answers. She shares a couple of Bistro MD coupons and Diet to go promo discounts: bistromd coupon codes, diettogo coupons.

Cheers,
Jane.



27 responses to “Article Marketing: How To Sell Your Pizza To A Dead Man”

  1. Jane says:

    Thanks Jens. That was a pretty cool intro πŸ™‚

    • jens says:

      Hi Jane,

      Thanks a lot for the guest post, I really appreciate it.

      I haven’t been doing a lot of article marketing, but I’ve eaten my share of pizza πŸ™‚

      Have a great day Jane. I’m actually about to eat a pizza right now πŸ™‚

  2. Magnus says:

    Hi Jane,

    Thank you for an interesting post. I have just got started on my own blog and I’m learning something new every day. Unfortunately my blog is in norwegian since I’m focusing on lokal audiens.
    Thanks again for a usefull post.

    Best regards Magnus

    • jens says:

      Hey Magnus,

      You’re doing a great job on your blog, and I’m lucky since I know Norwegian and can actually read your blog πŸ™‚

      • Magnus says:

        Hey Jens,

        Thanks a lot! Keep on reading πŸ™‚

        • jens says:

          I will keep reading πŸ™‚

          I hope you’re going to write a review of the book about Google that you’re currently reading. But I’ll let you finish reading first, before I start asking for the review (sorry about that, I just realized that I asked for it) πŸ™‚

          • Magnus says:

            He he, that’s okey πŸ™‚ I’m going to write a review when I’m done. Very interesting bok so far πŸ™‚

  3. Bill Dorman says:

    Yes, even dead men like good pizza.

    You touched on a couple of points but the fact these firms have similar budgets so what are they doing to differentiate the message. Strategically placed and using keywords make you easier to find.

    Very informative and good to see you at Jens’ place today. Thanks for sharing.

    • jens says:

      Hey Bill,

      I have never been focusing on keywords, but that’s a very interesting point you’re making. I have tested a few free services, but I have never done a proper job finding the “right” keywords.

      Have you done any keyword research, and if you have, what type of software have you been using?

      Thanks a lot for your comment Bill.

  4. Gabriella - The Stepford Wife says:

    This is a great post and I like the charismatic option. Also, I know of so many people who write articles, guest blog etc but some of them just do not promote anything about it – how is one o know? πŸ™‚

    Other great points, too.

    Gabi

    • jens says:

      Hi Gabriella,

      I agree, the charismatic option is brilliant. And what you’re saying about promotion is very important as well. When we write an article or a guest post, we shouldn’t stop there, we should share it and promote it, because that’s really a win-win situation (for the author and for the owner of the blog / ezine).

      Thanks a lot for your comment.

  5. Nella says:

    Jane, How brilliant it is putting those keywords into your title. It makes me smile. You really know something I have not thought of before. Very well done! And thank you for the advices!

    Jens, Thanks for sharing this!

    • jens says:

      Hey Nella,

      Thanks a lot for the feedback. Jane’s title was awesome. The right title is most of the time why people come to a site and start reading.

      I never focus on the keywords regards to search engines, but I focus on adding a title that gets the readers attention. I guess, doing both is what we should be doing πŸ™‚

      Jens

  6. Carolyn says:

    Hi Jens and Jane, great article! I agree with all of your points. There is a new movie opening in the US this weekend, Larry Crowne. Such a bad title, but it’s with Tom Hanks and Julia Roberts and has great reviews so should be a success regardless of the lame title. But wouldn’t a catchy title have been better?

    I agree also with publicizing your blog. You can have the most brilliant writing in the world, but if no one knows about it, no one can read it.

    Thanks for sharing your insights with us, Jane, and Jens, for having Jane as a guest blogger.

    • jens says:

      Hi Carolyn,

      I have actually watched the trailer for Larry Crowne, and the only reason I did, was because it was starring Tom Hanks and Julie Roberts. The trailer was awesome, and I am definitively going to watch it. But, wow, the title really sucks πŸ™‚

      Thanks a lot for your constant support. You’re fantastic!

  7. Jason Mitchev says:

    It’s interesting how many of the same general marketing skills, like charisma and simplicity, can be used in a virtual setting. I’d venture a guess that many people forget how to keep it simple. Side note, I’ve heard “selling oceanfront property in Arizona” and “selling ice cubs to an eskimo” but never “selling pizza to a dead man”. Thanks for a new image!

    • jens says:

      Hey Jason,

      “Selling pizza to a dead man” was the first thing that I noticed about the post, and I told myself that, no matter how crappy the post was, I was going to publish it πŸ™‚

      Thanks a lot for your comment.

      Jens

  8. jens says:

    Thanks a lot for the feedback πŸ™‚

  9. jens says:

    That’s awesome. Thanks a lot πŸ™‚

  10. David Vizio XVT3SV says:

    I liked your first tip about being charismatic. I find that the leaders in business are charismatic and the way they dress as well. The way they dress is like a title of a blog post! I think they go hand in hand. This has definitely worked for my review site.

    David B. Nguyen

    • jens says:

      Hey David,

      Thanks a lot for the feedback. The way people dress is absolutely similar to the title of a blog post. It’s the first impression. And if they stand out from the crowd, and are good looking, we get positive thoughts right away πŸ™‚

      Jens

  11. Marc Blasi says:

    I believe writing a good article is equally important to market your articles. It is all about the balance; as I experience many people who concentrate on quality of the articles don’t give much importance to marketing of their articles, thinking that quality of their articles will find readers on its own. On the other hand, some spend money and their time in marketing articles that lacks quality. The right approach for article marketing is to create quality content and then invest in marketing to get expected results.

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