Thank you for your comments and I agree with both of you.

It’s very hard to convert Diggers into customers, or at least so that’s what I have read. The same goes for the voting. A lot of people vote, just because other people have voted for their posts.

I have done that myself, but usually I actually read the post first. But I understand why people vote without hardly reading the story. Many people are joining in order to get more traffic, not in order to communicate with other people. And if that’s their reason, well, that’s what they’ll do.

I wonder sometimes, how many even wait for the page to properly load befire giving it a stumble rating, purely out of curtesy because the site owner has done same for them. Other words, the traffic is of no long term use whatsoever, about nine times out of ten, or a short term shot in the arm, then nothing. In brief, if people are not so keen on your content, they won’t keep coming back, but IF they are keen, they will become regular readers without digg and co.

That said, any traffic is better than no traffic, so digg has it’s place, but it’s not something I place much emphasis on while considering long term targets.