Spam if applied to email, means that you are not allowed to send unsolicited bulk email. Unsolicited means that the recipient has not granted permission, bulk means that the message is sent as part of a large collection of messages.
But, what about offline marketing?
I am not sure how this works in other countries, but in Norway (and my guess is that it’s similar in both Sweden and Denmark), we can buy addresses to all sorts of companies. We can send them letters or whatever we like to send them, as long as it’s offline (snail mail).
My question is; are we allowed to spam, as long as it’s offline?
Or maybe the definition of spam only applies when it’s on the Internet?