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Appearances That Can Kill the Prospects of Your Blogging Concept

Note from Jens: I’m still in Italy, and I’m still doing what I love. I’m exploring a foreign country, I’ve been to Rome (and I’ve seen so many amazing things). It’s sunny, and I’m eating a lot of pizza. It seems to be the perfect vacation for me.

I’ve received an interesting guest post from John, about threee ways you might be scaring your readers (without you even thinking about it).

Here’s John for you:

Blogging as a career has ways of presentation which, based on how smart and decisive a blogger presents himself/herself and his blog, can make your blogging career hit a milestone or hit the wall. Your appearance as a blogger is the way you present your blog. Have you ever wondered why some blogs keep on attracting many visitors and still are able to keep their earlier readers without losing them while on the other hand, some blogs cannot keep up with a single visitor?

While your blog can make your readers keep reading your posts and others keep coming, you can also impact your blog to scare away readers. The appearance you give your blog matters a lot and can also determine the success you’ll achieve with your efforts. I shall be explaining few appearances that can have negative impacts on your blogging career in this post.

Trying to Look Better than Bigger Blogs in Your Niche

Many people believe that since a bigger blog in their niche will make more success than theirs because theirs is not yet as big and popular, then they have to engage in a do-or-die affair to make sure their blog is heard better than the bigger blogs in their niche. To achieve this, many bloggers will go ahead and make their readers believe that there is nothing the bigger blogs can offer them that they can’t.

This may be true in your case, but should you carry a loudspeaker for it? If your blog has what it takes to beat another big blog in your niche off its feet readers will take note of it, even without you telling them. Trying to make readers stop reading another blog and focus their whole attention on your blog will only annoy them and make them leave your blog for good.

Imposing Professionalism

In the real world, people can bear with the imposing air of professionalism that surrounds the way you present yourself but not in blogging. It’s good to appear professional but on a normal level. On some level, it might be sort of confusing how you should present yourself and your blog but latter you’ll work this out without compromising the rules of blogging. When I first started my blog on Norton antivirus code, acronis true image coupon and Network Solutions Coupon, I must confess I was a bit confused whether to make it look very professional and imposing or make it too simple and welcoming. Later, by reading other blogs on coupon discounts which is actually my niche, I was able to overcome this.

Your blog should be very welcoming, it can resemble the room of your readers so that they will feel comfortable reading your blog and so they will find their desired help while you achieve your goals. It’s also important that you give your blog a tint of professionalism so that your readers will take you seriously.

I need to make Money by all Means

Another overt attitude that can kill the prospects of your blogging career is showing your readers that you need to make money from your blog by all means. That is called extortion. You don’t need to write it on the tagline of your blog before your readers would know that you are only after making juicing bulks out of their purses.

When your blog is ragged with headers and footers showing irrelevant ads and your sidebar widgets are instruments of making money, your readers will flee. Mind you, I didn’t mean you should not monetize your blog, of course you must. But in a respectable way and don’t slap your readers in the face with irrelevant ads.

John Edget is a blogger who loves to review and compare software and applications related to internet security, antivirus, family monitoring and registry cleaning. For more information click here.

32 responses to “Appearances That Can Kill the Prospects of Your Blogging Concept”

  1. Tammy says:

    Blogging provides me an extra incoe through adsense and it serves as free information for people too. So it is a wining advantage for everyone.

    • John says:

      Hi Tammy,

      I agree with your point. If you can’t make extra income from your blog, why create it? Adsense can be a very good way of making extra changes from your blog. If you are smart enough, you’ll make your bulks without scaring your readers away. Thanks for sharing your comment.


    • Jens says:

      Hi Tammy,

      That’s awesome. I don’t earn much money from blogging, although I’m hoping that I will someday 🙂

  2. Sally Thompson says:

    You have a very interesting article.. Thanks for the post!

  3. Nicholas Scott says:

    A business blog is not hard to make or earn money from, depending on other factors, but it is not rocket science by no means. In time you will become a seasoned pro, and you will have a professional blog that will be respected. So go ahead, start leveraging your blog to take your business to the next level.

    • John says:

      HI Nicholas,

      You have a great point there and I think it will help new bloggers. Turning your blog into a respectable one can help you make decent cash. Thanks for sharing this.


  4. Kathryn F Koopman says:

    Sometimes, you really have to be careful with the prospects that you will be using most especially if you have your own website. Blogging might be an easy task to do but you never know if problems may come in the future. The idea that you have here in your article really makes a sense for me because it really had me. What I mean is that I have realized a lot of things when it comes to blogging.

    • John says:

      Hi Kathryn,

      You are right there, blogging might be easy but it requires you to be very careful with the prospects you bring into it. Thanks for your point there.


  5. Cara Tan says:

    Everything that you place on your blog must be relevant to your content. readers will automatically change their minds when they see an ads about pets well in fact the content was about computers.

    • John says:

      Hi Cara,

      Thanks for your point there. Many people don’t think like that. While the relevancy of the content of you blog matters a lot, so do the relevancy of your ads. Thanks again.


  6. Adrienne says:

    Hey Jens,

    Glad to hear that you are still having a great time. I’m still jealous but I can live through your experiences and hope you’ll share some more cool photos with us upon your return.

    Wonderful points John. I know when a lot of people are just starting out this place can be very confusing. How in the world do you compete with the successful bloggers? But what I’ve learned is just be yourself and you’ll eventually start bringing in your own audience.

    Good advice for those bloggers who are venturing into these areas. Hope they will heed your advice and not make these same mistakes.


    • John says:

      Hi Adrienne,

      I love your point there: be yourself! It’s hard to be one’s self but the reward is great. Thanks for the point.


  7. Mark says:

    Interesting point, Jens about looking better than the bigger blogs.

    One way to do this is by calling out some of the bigger blogs, something I may be doing in the future here.

    Thanks for the helping me want to do this.

    This post sparked my scappy blogger inside…;)


  8. Aanchal says:

    People do blogging to earn money and all readers know it. But as a good and successful blogger you need to create your strong reader base so that you can make money as well. Your first priority should be provide quality content to your readers and answer their queries, this way you can create relationship with your readers and it also help you to make money. 😉

    • Jens says:

      Hi Aanchai,

      I completely agree with you. Relationship marketing is a very important part of what we do. It’s not just about SEO and getting traffic from search engines or writing interesting content. We need to connect with people on a more personal level.

      Great tips.


  9. Radu says:

    Because of this money need plenty blogs have lost their quality and you can easily spot them if they really want to share something or just posting for money.

    • Jens says:

      Hey Radu,

      I believe you are right. I’ve seen so many interesting blogs that are full with advertisements. Sometimes it’s hard to actually find their content 🙂


  10. Hugo Martins says:

    Hey John,

    I’ll put my ideas here simply, with the same order as your 3 statements:

    1º You should try to look like you want, in my opinion there’s nothing worse than reading a blog that clearly only wants attention and taking your eyes of other blogs. Also, it’s almost impossible nowadays to make people read only one specific blog per niche, that’s so much good stuff out there.

    2º I think professionalism is important at aspects like consistency and promises. If you say you’ll do something, do it. As for the rest, being cool is much better than acting like a business man.

    3º Don’t try to monetize something that you don’t have any idea what could be, by this I mean that you shouldn’t try to monetize until you have a large, established following else it’ll look like you are desperate.

    Thanks for the reading!

    • Jens says:

      Hey Hugo,

      It’s great to see you here. I’ve just got back from my vacation, and will be over at your blog later today.

      It’s hard to monetize a blog. I’ve tried it many times, but I’m still not doing it right. It’s not just about adding adsense or advertisements to the blog, it’s about connecting with the readers and showing them why and how they should be doing things. I’m going to do an interesting test later this week, where I’m going to show exactly how you can use a Twitter software (a video tutorial). I believe that this can be how I’m going to monetize my blog from now on. It won’t be any ads, it will just be detailed tutorials.


  11. Alex Blaken says:

    Thanks for sharing your blogging experience. putting very simple ideas and avoiding post that talk more about money is vital. Every blog post have to be lucid to let others share their view,in fact interract and with good content.

  12. sub kuch says:

    Thank you for another essential article. Where else could anyone get that kind of information in such a complete way of writing? I have a presentation incoming week, and I am on the lookout for such information.

  13. velli marwan says:

    My own blogging concept is based on affiliate and adsense. here’s what I keep terhidar of banned, so I still get the income.

  14. Annemarie Cross says:

    This article shares some very important points for all businesses looking to build a popular blog.

    I love the point about trying to beat the bigger blogs (and being something you’re not). I’m a firm believer that if you define and build your blog around an authentic brand (especially important for service-based solopreneurs) and consistently deliver high quality information that your ideal client will love – people will naturally want to go back and read your content.

    Thanks for sharing,


  15. Ivin says:

    Hello Johns/Jens. I think the biggest mistake one can make is try and create an island where you trap your readers. IF you provide good content and ‘play well with others’; sharing their content, interviewing them etc. You have a better chance of making it BIG. Otherwise, you’ll never grow past the 15 die-hard followers you have.

  16. Mith says:

    I just created my new blog but now i think i have selected wrong theme and even the title i have thought of don’t suits it.Still i was carrying it from last 2 weeks.
    After reading your post i think that i have to get some serious attention towards its appearance.

  17. jewel says:

    It is a very good point to keep your blog focused on what it is about. I have a presentation incoming week, and I am on the lookout for such information.

  18. AstroGremlin says:

    The look does matter. I run random ads in my sidebar and at the top of posts. It doesn’t seem to create an objectionable nuisance to readers. Must worse are the text-linked ads peppered throughout the text, or blogs with an interesting beginning that all end up talking about the same product.

  19. ScottTheWriter says:

    Great points. I’ll have to look at my blog critically again to make sure I’m not committing these sins.


  20. Marc Blasi says:

    You are right about over professionalism in blogging. Even though, all three points are valid but I believe the young bloggers are missing the attitude and patience that is mandatory for blogging career. You cannot achieve success in blogging career overnight, but just like other youngsters, due to lack of patience , young bloggers become frustrated and just quit!!

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