Start reflecting deeply about what matters to your customers. Ask questions. Stop talking. Listen. Remember the details.
This is how they’ll remember you. This is how you’ll create an unforgettable story.
When you show them how much you care, and how much you remember, you’ll get a yes every single time.
He might enjoy walking. Your next meeting should be outdors, while walking. She might enjoy a good conversation and a story about the importance of working where you belong.
They’re all different. Every single one of them.
Let them know that you understand the difference.
Let them know that you really care about what matters to them.
Every single one of them.
Measure the smiles you get, because, people don’t buy what you make, they buy how it makes them feel.
All marketing can be this way.