sly : marketing

Albert Einstein and Internet Marketing

The single sentence that I’ve learned the most from when it comes to Internet Marketing is from none other than Albert Einstein.

Albert Einstein was a theoretical physicist, he’s famous for his theories of relativity and he received the Nobel Prize in Physics in 1921. He did not have anything to do with Internet marketing, and he did not have Internet marketing in mind when he originated his now famous quote.

It’s really his definition of insanity:

“Doing the same thing over and over again and expecting different results.”

Set aside Albert Einstein and insanity for a moment, and think about the quote and what it means for your work with Internet marketing.

What it means is that, you should never keep doing the same over and over again and expecting different results. If you’re not experiencing success, there’s a reason. For instance, if you use Google AdWords and you keep the Pay Per Click campaign exactly as it is, and you’re not earning any money, you should do some changes.

Split testing

This is why the top Internet marketers use split testing. They create variations of an offer. For instance, if they send out an email offer, they test it using different headlines. This way, they’ll find the one that provides the best result.


The easiest and maybe the only way to understand if your campaign is a success or not, is by tracking your results. Sometimes it’s not enough to watch how much money you earn from a campaign to view it as a success or not, sometimes it’s about branding and generating a name for yourself, and sometimes it’s all about click trough or open rates, and sometimes it’s all about traffic.

Doing something different

What’s difficult is to say when to do the changes. If you do the changes too soon, you might end up changing something that might turn into a success. Usually, you won’t experience success or failure over night. Depending on what you’re doing, if it’s Pay Per Click, article marketing, blogging, involving yourself in discussion forums or what ever, the time it takes before you’ll understand your success or failure will vary.

In the end, it’s about setting yourself an achievable goal.

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