I am one of the first people to say how important relationships are in marketing, and I’m one of the first people to state the importance of storytelling.
I am also one of the first people to stand up, when everyone else is sitting, and talk about the importance of affordable search engine optimization.
Affordable search engine optimization is what close to 90% of my clients are looking for. And, many of them want to learn it and do it themselves.
Affordable search engine opimization – 2 tools
I could have told them that all the tools are free, because that’s the truth. But, the tools are only free if you’re more or less an expert in search engine optimization, and you have the time to keep digging for the details.
But, what I really tell them is this; to do affordable search engine optimization, you need two tools.
- Keyword research (and tracking)
- Keyword optimization
The reason this becomes affordable search engine optimization, is that I teach my clients to use two specific software. I’ll make a brief introduction to both of them right now.
- Long Tail Pro, is the tool for keyword research and tracking.
- SEO Pressor is the tool for keyword optimization
The price is $97 for Long Tail Pro and $47 for SEO Pressor. That’s a total of $144 (one-time-fee). That’s what I call affordable search engine optimization.
Keyword research and tracking
I show my clients to do their keyword research and tracking in 3 simple steps. It’s more detailed than what I’m describing right now, but you’ll get my point.
Step 1 – Discover the keywords
I tell my clients to start out by defining their keywords. If they add a phrase like facebook contests to Long Tail Pro, they’ll get hundreds of alternatives (613 to be exact).
They’ll see the average cost per click in Google AdWords, the local search volume, the global search volume and advertiser competition.
And, when they click on a keyword with a fairly high search volume, they’ll discover the competition.
Step 2 – Discover the competition
I always tell my clients to do research on their competition. When they find relevant keywords with high search volumes, they need to take a look at the competition to see if they can get a high ranking within a fairly short amount of time.
I usually tell my clients to focus on the top 10 results in Google and if they can’t make the top 10, well, then leave it. Find a different keyword.
There are many factors that are important when it comes to ranking high in search engines, like if they’ve added the keywords in the url, title, description and meta tags. And if the site has a high Page Rank. The age of the domain is important and so is the amount of backlinks (and the quality of the backlinks).
Step 3 – Track the results
I tell my clients to create a system where they track their results. That’s because, after they’ve published the content, they need to follow their path to the top of the search engines.
I tell them to promote their articles and build links and much more, and that they should keep looking at the rankings at least a few times a month, to see if what they’re doing has any effect.
$97 for Long Tail Pro is part of what I call affordable search engine optimization. Any business can do this. That’s my opinion.
Keyword optimization = SEO Pressor
I tell my clients to use SEO Pressor as part of the affordable search engine optimization system. SEO Pressor is a plugin for WordPress that shows people exactly what to do in order to do keyword optimization.
It’s the easiest way, it’s as simple as that. And it works great. Instead of learning exactly what to do, and remembering everything, just write and see what’s missing. It’s like having a search engine expert by your side while you’re working.
- Analyses title, H1, H2 and H3 tags
- Analyses keyword density and content length
- Analyses the exact placement of your keyword
- Analyses images and links
- Analyses font decorations
- Bold, italize and underlines your keywords
- Adds ALT tag to your images
- Tests and rates each post and page
- Reveals your on-page SEO scores
- Algorithm correlates with Google
- Recalculates SEO scores when content changes
- Gives suggestions on what to tweak
$144 is affordable search engine optimization
For most of my clients, this is exactly the tools they need. They’ll be up and running in a matter of minutes, and they’ll see results fairly fast. And for a business, no matter the size of the business, $144 is affordable search engine optimization.
I am not saying that Long Tail Pro and SEO Pressor are the best tools, and that you can guarantee #1 rankings and thousands of visitors, because there are a lot of better tools and services for search engine optimization. But, if you combine the two tools, I don’t think you’ll find anything as powerful for that price.
That’s my bold statement. And that’s what I’m telling my clients.