Comments on: Affiliate Training Videos at ListHero

By: Caia McCurdy

Caia McCurdy — Thu, 25 Sep 2008 00:02:00 +0000

I think Cheerios are great! In my comp. speech class, I am doing a salesmanship speech on them. I never knew about the potty training thing and I think that it’s simply awesome. I’m really glad that I’m not the only one who loves doing outrageous things with these tiny golden O’s. Also, the candy necklace thing. Amazing! I thought about it and said, well, maybe not… but now I think I’m going to incorporate it. Thanks for all the interesting ideas. It really helps that society is broadening their horizons and turning their thinking cap on

By: JoLynn Braley

JoLynn Braley — Tue, 26 Feb 2008 23:27:00 +0000

Hi Jens, I like the points you made, something that we all need to remember whether marketing a product or our own brand.

By: LaRene

LaRene — Mon, 25 Feb 2008 20:09:00 +0000

Isn’t it interesting what blogging has done to your culture. We are talking about food to strangers. Taking about Cherrios has been me hungry. I think I’ll take a break and go eat lunch.

By: Sherri - Being the Change I Wi

Sherri - Being the Change I Wi — Mon, 25 Feb 2008 19:31:00 +0000

This is great! I have loved Cheerios since I was a kid back in the 60′s. I’ve probably eaten a ton of them in my 47 years.

Cheerios was the first dry cereal my son ate (regular, not Honey-Nut. Now he loves Honey-Nut). He also played with them while he ate them. We just put them on his high chair tray and let him at it. He would make some amazing pictures, and then he would eat them all up.

When he was potty training, we put a few Cheerios in the toilet water so he had something to aim at. (If you don’t have boys, you may not know about this. But boys become much neater and better aimers if you train them to do it as they learn to use the potty).

Now I eat Cheerios because they really do lower your cholesterol. And they also still taste great, just like they tasted when I was a kid. So many things have changed the way they taste because of changes in recipe. Plain Cheerios seems to be exactly the same. I eat Cheerios instead of another healthy cereal because it still tastes great and I don’t feel like I’m eating healthy. I’m just eating something I like that happens to be good for me.

I also take a bag of them with me whenever I’ll be away from the house for awhile. They’re a great snack, too.

I can see why Cheerios can go beyond the product to the people who eat them. They are an ingrained part of our culture, so now our stories about Cheerios are what make the product continually great. We pass down a love of something, a passion for it that’s deep-rooted in our own past and lives on in our daily life.

By: Never the Same River Twice

Never the Same River Twice — Mon, 25 Feb 2008 17:08:00 +0000

It is amazing how Cheerios has become a multi-generational lifestyle brand.

When I was a kid, you could buy candy bracelets and necklaces. When you wanted a snack, you could just eat one (or 25) candy pieces, until you had no more bracelet. Now, in our health conscious age, you could make a Cheerios bracelet. Instant, portable snacks!

By: Robert

Robert — Mon, 25 Feb 2008 15:33:00 +0000

Hi Jens,
It’s really an amazing stuff. Looking at their website, It’s true as what you said…

They are turning the focus away from their product and over to the people who are using their product.

I guess besides promoting their product, they want to provide information, promote healthier lifestyle to their visitors, and as the image of their product and the logo is everywhere in the website, they subconsciously make the readers remember about their product.

I think that it’s also more effective, people remember more from a picture than words, and it’s a way to engrave their logo into the readers’ mind.

Thanks for sharing this!
Robert

By: Cindy

Cindy — Mon, 25 Feb 2008 14:02:00 +0000

My children have a Cheerios book that has little indentions for them to place cheerios in cars, buttons for teddy bears, to play tic tac toe. Of course, they found another way to use the book and decided that it was much more fun to crush the cheerios between the pages! I wasn’t too happy having to clean up cheerio crumbs.

We like to use them for counting. When they were smaller, cheerios were our way to let the baby play in the high chair and develop their small motor skills as they were trying to grab them and drop them to the floor.

We are a Cheerios Family. Nutrition wise they are a pretty good way to start the day, too!