sly : marketing

AdWords and Avg. Position

I just don´t get it. When I set up my new campaign at [tag]Google[/tag] [tag]AdWords[/tag], I am being told that my ads will probably be among the top 10, something I am sort of satisfied with, given the amount of money I pay per click. But about a day after, my actual average position was 237!

Can we trust the information Google provides us when we are setting up our campaigns? Even though the information is just predictions, this seems to be way off.

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