sly : marketing

Advertising Using Facebook Pay Per Click

I discovered earlier today, that it’s possible to start advertising using Facebook Flyers Pro, a brand new pay per click service. I should have discovered it a little sooner, because I have been spending more and more time on Facebook lately, but I guess that a few days after a professional blogger is not that bad.

The reason why using the Facebook pay per click service might be a really good idea is that it’s brand new, it’s very targeted and I bet that you and I can get very cheap deals if we start using it this very minute. Google AdWords still work and it’s probably still one of the best ways to advertise online, but it has become a lot more expensive than it used to be. The more people are using it, the more competition for the best keywords and the more it will cost using it to advertise.

I haven’t tried the Facebook flyers pro yet, but as soon as I read the news, I went straight to my boss. If you didn’t know this about me yet, I work at a college in Norway and I think that using Facebook for a marketing campaign would be a great thing for us. I will know this wednesday if I will get the money to start a campaign.

The campaign will be targeted to Norwegian users only, and as far as I can see from the Facebook stats, there are more than 900,000 Norwegian users. And I bet that the group that uses Facebook are exactly the right age for college advertisements.

I don’t know about your country, but in Norway Facebook (add me as a friend) has become very popular, especially in the ages from 15-35 (from what i have read somewhere). And this is why I targeted pay per click campaign would be perfect for the college where I work. But again, I am not sure how the pay per click system at Facebook works. I guess that the auction part is for specific countries and networks, or maybe many other combinations as well?



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