sly : marketing

Advertising by sharing a passion

Hard rock musician florist will make your garden look amazing.

Sounds weird? Well, keep on reading.

I’m still looking at the palms, swimming among beautiful fish and staring at the bright sun. I’m having an awesome time on my vacation on the island of Rhodes in Greece.

As I’m writing this, I’m watching my kids play and I’m thinking about the lunch I’ve just eaten. Not sure why, because the kids playing and that I’ve just eaten, isn’t really related. But I guess that’s how my mind works when I’m just relaxing, doing nothing.

It’s interesting to be a vegetarin.

It’s challenging. That’s what it is.

I’ve been eating at an “all-you-can-eat” buffet, at the hotel in Rhodes, for close to two weeks. At this particular hotel, it’s close to impossible to recognize what I can eat as a vegetarian. I have to ask the chef, and he’s in the kitchen… not waiting for me by our table.

This reminds me of the past issue of VegNews. Inside, it was an advertisement from a Vegan CPA (Certified Public Accountant) looking for work.

When I saw it, I was a little surprised and puzzled.

I thought about the relevance, veganisme and accounting?

But then, soon after reading the advertisement, I realized that it was relevant.

People reading the magazine are of course looking for all sorts of services, although probably not at the time when they’re reading the magazine, but later. Usually, people reading magazines like VegNews are really passionate about the topic, the same goes for people reading about running, gardening, cooking, and a lot of other topics.

Sharing a passion.

When we need a service, we like help from people as similar to us as possible. Isn’t that right?

If you’re a passionate cook and you’re in need of a dentist, wouldn’t it be great if she was a passionate cook as well?

If you’re devoting a lot of time running, I would think that it would be a lot more interesting if your hairdresser is a runner as well other than not interested in running?

Hence, advertising your service in magazines covering topics you’re passionate about is probably a good thing. Just remember to add your passion (the topic of the magazine) in the advertisement.



4 responses to “Advertising by sharing a passion”

  1. Julian says:

    Rhodes is a place for everyone… being also a wonderful island where you can definitely relax…

  2. hawapanas says:

    thanks information

  3. Hi Julian,

    I agree, Rhodes was awesome, and I highly recommend it for everyone. The weather was perfect for the kids, apx. 24 degrees celcius 🙂

  4. my waco dentist says:

    Towards the end of the event several people came up and made a point of telling me, that my initial introduction was wrong and that I was really a nice guy. And some of those people still talk to me today, so I take it they weren’t lying.

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