You should use Facebook to advertise your Facebook Page. It’s easy and cheap, and there’s one very powerful way to do it.
The viral effect of a Facebook Page is amazing. You should get as many people to like your page as possible. Because every single time you publish something to your wall, they’ll see it on their newsfeed, and every single time they like it or add a comment, all their friends might see it as well.
As I said, the viral effect is amazing.
The first thing you should do
The first thing you should do is to create a different type of logo for your Facebook Page.
And, add a landing page, so the people that visit will understand why they should like it. As I’m writing this I’m testing Like Spinner, I’ll be writing a review about it sometime next week.
The great thing about Facebook advertisements, is that the members don’t think of it as advertisement. It’s just a natural part of the system, and sometimes they click on the ads, and sometimes they don’t. They’re not annoying or intrusive. But, because they’re not annoying and intrusive, you don’t get a high CTR (it really doesn’t matter).
Target friends of your fans
The one method I’ve found to be the best way to advertise is to target friends of the people who already like your page. When you do, you also get the testimonial effect of ads. And that’s really powerful, probably the most powerful way to advertise.
For instance, you’ll see an advertisement for something, and at the bottom it says Brad Anderson likes this (Brad Anderson is your friend). When you see this, there’s a greater chance that you’ll click on the advertisement. Now, when you like the page, if you and Brad have any mutual friends (and I’m sure you have), they’ll see both your name and Brad’s name at the bottom of the advertisment as two of their friends who likes the advertisement already. The more people that likes it, the better the advertisements get.
It’s sort of like a viral effect.
Usually, people are similar to their friends. If I like something, most of my friends like it as well (that’s usually why we’re friends, because we like the same stuff). That’s another reason why this is an important way to advertise.
And, the Pay Per Click price is low. Usually, I pay no more than $0,40 per click.
How you do it
When you create an advertisement, look for the box that says connections on Facebook.
Now, enter the name of your page at ”target users whose friends are connected to.” You can also do this for events, groups or apps. But I believe that you need to be the admin in order to target this type of connection.
I believe that this is the most powerful way to advertise on Facebook. What do you think?