sly : marketing

Advertise your Facebook Page

Facebook Page Ads

You should use Facebook to advertise your Facebook Page. It’s easy and cheap, and there’s one very powerful way to do it.

The viral effect of a Facebook Page is amazing. You should get as many people to like your page as possible. Because every single time you publish something to your wall, they’ll see it on their newsfeed, and every single time they like it or add a comment, all their friends might see it as well.

As I said, the viral effect is amazing.

The first thing you should do

The first thing you should do is to create a different type of logo for your Facebook Page.

And, add a landing page, so the people that visit will understand why they should like it. As I’m writing this I’m testing Like Spinner, I’ll be writing a review about it sometime next week.

Advertisement

The great thing about Facebook advertisements, is that the members don’t think of it as advertisement. It’s just a natural part of the system, and sometimes they click on the ads, and sometimes they don’t. They’re not annoying or intrusive. But, because they’re not annoying and intrusive, you don’t get a high CTR (it really doesn’t matter).

Target friends of your fans

The one method I’ve found to be the best way to advertise is to target friends of the people who already like your page. When you do, you also get the testimonial effect of ads. And that’s really powerful, probably the most powerful way to advertise.

For instance, you’ll see an advertisement for something, and at the bottom it says Brad Anderson likes this (Brad Anderson is your friend). When you see this, there’s a greater chance that you’ll click on the advertisement. Now, when you like the page, if you and Brad have any mutual friends (and I’m sure you have), they’ll see both your name and Brad’s name at the bottom of the advertisment as two of their friends who likes the advertisement already. The more people that likes it, the better the advertisements get.

It’s sort of like a viral effect.

Usually, people are similar to their friends. If I like something, most of my friends like it as well (that’s usually why we’re friends, because we like the same stuff). That’s another reason why this is an important way to advertise.

And, the Pay Per Click price is low. Usually, I pay no more than $0,40 per click.

How you do it

When you create an advertisement, look for the box that says connections on Facebook.

Now, enter the name of your page at ”target users whose friends are connected to.” You can also do this for events, groups or apps. But I believe that you need to be the admin in order to target this type of connection.

Facebook Page Ads

I believe that this is the most powerful way to advertise on Facebook. What do you think?



13 responses to “Advertise your Facebook Page”

  1. Elise M says:

    Great advice, and I believe you when you say that it has a viral effect. I’ve only got a few fans, but they are always the first ones to visit/comment on my stuff when I post to my wall. I truly believe that Facebook pages = very valuable marketing and traffic tools.

    And Facebook paid advertising is a goal of mine to get started with in 2011. I’ve read a lot about it, but I’ve been burned by AdWords and PPV networks… it just takes so much testing and I don’t have much money at this point to throw at testing ads and different campaigns. So, I’ve kind of left paid advertising in the dust for a while.

    Thanks for the tips, I’ll be sure to keep this in mind for 2011 goals!

    • I’ve been fairly successful with this method, I’m doing it for the college where I work. It’s been a while since I’ve been doing paid advertising for my blog or any of the products I sell online. But, when I start my own Facebook Page, I’ll definitely try this method.

      Thanks a lot for your comment.

  2. The Idea Artist says:

    I tried it, it did get me fans at an exponential rate but I realized that these people are just “Like collectors” and dont really interact much with the content.

    • That’s interesting. I haven’t had much experience with this yet, only the viral effect and how to grow the fans… so, you don’t think they’ll even click the links you add to the content (if you publish your blog posts to the wall)?

      Thanks a lot for your comment.

  3. Peter J says:

    I haven’t advertised on facebook but heard that there are many mixed results with using the service, maybe it depends on your niche and how well you’ve designed the ad so that it not only gets people to click but to get interested. I think, hitting the like button is the easy part, you need to add something that users will get out of it if they do press that like button – for example, and ebook.

    • Yes, it probably depends on the niche. I’m testing Like Spinner now, and it seems to be a very powerful way to get even more people to like your page. But as you’re saying, it’s about getting people to be interested, not just clicking like…

      Thanks a lot for your comment.

  4. TristanH says:

    Awesome stuff, Jens, and just in time for me. I’ll be creating a Facebook fan page for my blog pretty soon here and your posts about Facebook have been really helpful.

    How much do Facebook ads cost? I imagine it varies, but what have you been paying, for example?

    And I’m looking forward to your review of Like Spinner.

  5. That is a great idea to use a different logo for the facebook page. Target friends of your fans is also a good idea. The best thing to do is to add as many friends as possible.
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  6. Jayson Hipolito says:

    Wow is that real? Jens $50 per link that great. and that’s not bad.

  7. Joseph Hipolito says:

    Hi nice to be back in your page I have a good news with this I found some people that selling link like this and its $40 only..

  8. Joseph Hipolito says:

    Aha Sorry for that Jens wrong price… thanks for making it right..

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