sly : marketing

The Achilles’ heel of my business

Let’s talk about two important parts of my business. At the same time; it’s time to identify your Achilles’ heel. I’m talking about the deadly weakness, that no matter how good you are, can ruin your business. It can lead to your downfall. I’ve identified mine, what about you?

It’s always about people, mostly about you. I believe that we shouldn’t focus much on other people in business, even though some people can have a negative impact on what we’re doing.

If you’re not careful, some people will steal your attention. Some people will even kick you, when your down, when you’re gasping for air, whispering – help.

Don’t get me wrong, I’m not talking about a lot of people, just a few. Their attention span is minutes, hours, days, weeks, and if they’ll find a way to earn quick cash, a quick win, they’ll do it, no matter what, even if it means kicking you when you’re down.

You need to keep focusing on yourself, identifying your Achilles’ heel, but at the same time, you need to find a way to stop people from “wasting your time.” You need to say no. You need to find a way to stop negativity in your business.

I’ve identified my Achilles’ heel. At first I thought it was just one thing, but now, I can see that it’s actually two.

Ask for money

I don’t talk much about money. Usually, I don’t think about money at all. It’s my Achilles’ heel. I’m hustling to make my business profitable, and I keep turning back to the question about how much money am I worth, and it seems that the prize of my services will always be a question I can’t seem to answer.

What you need to understand is that if you do things for free. People will flock around you. Fast. They’ll ask you your opinion without actually needing it, they’ll drain you from energy.

Set your price. Let people know. Your price is part of who you are, and it represents you. If people understand your price, you’re one step closer to not letting anyone waste your time.

Asking for money and setting the right price for my services, that’s my first Achilles’ heel.

Plan your day and stick to your plan

The second one is planning my day and sticking to my plan. I’m good at planning, but …

Time is one of our most valuable assets. It’s limited, and even though it might seem that we have a lot of it, it’s not much if we start to analyze how much we have left when we remove the hours we sleep, eat, commute etc..

Block your time. Plan your day. Sometimes it’s just a gut feeling. If you think that what you’re about to do will be a waste of your time, it usually is. I’m good at planning, but I’m not good at sticking to my plan. Every day is different, and I keep switching between tasks and projects, depending on who’s calling me and who’s in a hurry.

We need to be more mindful about business. It’s like the time when I watched the cockroach. Sometimes it’s all in the details, and removing clutter and distractions, and just finishing what we started.

Identifying the Achilles’ heel is an important part of success. If not, it has the potential to lead to your downfall.



17 responses to “The Achilles’ heel of my business”

  1. Hi Jens,

    You are right about people and that’s just the way most of them are, but I wonder how much are we really affected by them? Honestly speaking, other than my readers, I really don’t bother much about what others talk because they’ve perhaps their own views and freedom to express them.

    Never come across negative ones so far and I’ve been blogging for more than 3 years now…so it depends on the kind of people you are around I guess also as I am nowhere into marketing or buying and selling of any kind 🙂

    I agree about learning to say no (I read your post on that on Triberr, just got busy with the new community forum and recent giveaway, so couldn’t comment) and that IS essential, though was very tough for me, it still is. But now I usually tell people I’d do their work, though later and I do, once I end my tasks in hand. Saying an outright no – I still need to learn to do that!! However, it is essential if you want to succeed.

    It can become tough and overwhelming too if you plan too much and don’t find the time to stick to those plans. I do my bit of planning, but the kinds I can accomplish at the end of the day. The longer plans are made, but they keep changing based on the situation so that it’s not too hard on us. I guess being humans we are allowed that wee bit of liberty and I am sure people understand 🙂

    Thanks for sharing. Have a nice rest of the week 🙂

    • Hi Harleena,

      I wish I could be better at sticking to my plans. It would be easier, I think, if I had my own office, away from people. I’m contacted by a lot of people every day, and I’m doing my best to add the new tasks at the bottom of my list, because I really need to do what I have been planning for the day. That’s hard though. It’s new and urgent, and that’s what seems to matter the most, even for me.

      But, I’m getting better at saying no, and/or adding tasks to the bottom of the to-do list.

      Do you have an office, working mostly by yourself, or do you have other people around you at work?

      • That does help, though if most of us are working from home, rarely move out to find an office to work 🙂

        We have a little room within the house that we’ve kept aside as a working office, which is where my hubby sits, while I am in the room on my laptop – away from the rest of the house. No one else working around, except the two of us, while the kids have their own rooms etc. 🙂

        • Sounds awesome. Do you work specific hours of the day, and at the same time both of you?

          • Oh yes…we have to as we have kids and a family to see to, so we work taking their timings into consideration also. Work hours are chalked out and we stick to those, except on the post days, when we go a little overboard, though make up on the weekend. Timings too are the same, most of the time.

  2. Tim Bonner says:

    Hey Jens

    I spend time helping people who email me with WordPress, hosting and other blogging issues. So far I’ve done it for free but that’s not helping me in the long run. I’ve been holding back on asking for money. I plan to set up some pricing though over the next couple of weeks.

    It’s funny how similar we are in these things! I plan out things too but hardly ever stick to them. Looking after the kids usually means nothing ever works out as I expect it to. People have inferred that I should stay up all night or get up in the early morning to work. Sounds easy but not very practical when my kids aren’t that old and I don’t want to be a grumpy dad around them!

    • Hi Tim,

      I’m planning to wake up early and work every weekend, but I never do. My youngest son wakes up early, and I can’t work when I’m with him. When I’m at the office, people keep calling and coming by the office, so it’s hard to stay focused on the plan and the tasks I’ve been planning for the day.

      I haven’t figured out if I should do more consulting or not, when it comes to online marketing. But, like you, that’s something I’m going to be doing the next weeks.

      How much time do you work daily, do you have a schedule, or do you just work when your kids are not around?

      • Tim Bonner says:

        I don’t really have a schedule as such. I give myself tasks to complete and then as much as possible I work around when the kids are here.

        I often have to work in the evening but that’s okay sometimes because my wife is sometimes on duty in the girl’s boarding house until 10.30pm or even later.

        • Sounds great. I try not to worry much about the schedule either. But, I’m at the office, and people expect me to be there from 8 am – 4 pm. I do work in morning, and in the evening as well, but that’s when I can fit everything to what my kids are up to. I try not to work when they’re awake and available 🙂

          I’m still thinking about creating a product that I can sell online. Is that something you’re doing as well? Or will you mostly be doing consulting and affiliate marketing?

          • Tim Bonner says:

            A product is maybe something for the future. I think for now it’ll be consulting and affiliate marketing for me.

            • I’ve been reading a lot about affiliate marketing lately, but still not sure how I should be doing it. All I’ve been doing is writing some recommendations, adding reviews of products I really like and sending the recommendations to my email list. That’s it.

              • Tim Bonner says:

                That’s pretty much what I’ve been doing too Jens.

                I’ve been trying my hand at setting up niche sites too. They would certainly generate a decent passive income if done right. Mine on potty training was making around $50 – 100 a day up until recently.

                Unfortunately someone wrote a negative review on the product though and that ranked on the first page on Google so sales have dwindled. I always buy the products I use for the niche sites and I thought it was a good one so I was a little annoyed!

                • That’s something I’ve been thinking about doing as well. But, is it a lot of work? I am not sure if you only do the work up until it is launched, or if you keep adding new content every week?
                  $50 – 100 a day is awesome.

                  • Tim Bonner says:

                    The potty training site didn’t take long to set up; a few hours at most. I haven’t written more than 10 posts on there.

                    I need to find another product to promote on the site too. Depending on how well that goes will depend on whether I add much more content or leave it to tick over and set up another site.

                    • Do you have a link to the site? I need to take a closer look at it and see how you’ve built it. Why did you start a potty training site, did you do a keyword research or any other reason?

                    • Tim Bonner says:

                      Yes, it’s pottytrainhelp.com Jens.

                      I thought I’d start with a subject I knew something about as I’d helped to train my daughter on the potty.

                      I then went to ClickBank and saw if there were any products and there were. I then checked out some keywords and found there were loads of opportunities to rank.

                      My site got hit though as I said when someone wrote a complaint about the product and that complaint ranked as #1 in Google. I’ve kept the site up for now as I’d contemplating adding more to it.

                    • I should probably go for something I’m very interested in, and know something about. Then, I’ll do what you did, and find a product and hopefully some keywords I can use.

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