This is a guest post by Lucy Harper.

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Most small-business owners have got on the bandwagon, as far as social media marketing goes. Widespread use of Facebook, Twitter and Pinterest have made those who’re a little social media savvy feel comfortable enough to venture into the internet marketing scene. But the rapidly rising popularity of Google + is leading small-business people everywhere to realize there’s yet another bandwagon to climb onto.

Although it’s not possible or prudent to include every social media venue in a marketing plan, Google + is not one you want to overlook. This venue can help build your reputation and credibility, promote brand recognition and help you connect with potential customers all around the world. Not convinced yet? Here are nine ways Google + can help you boost your business.

1. Get Your Name Out There

Link to your Google + profile any time you publish a blog post or add web content. When followers click on the link, they’ll be led to your profile and be able to learn more about you, helping you gain invaluable exposure.

2. Build Brand Recognition

Your Google + account can have an image attached to the profile. It’s smart to use a professional photo or your business logo to build brand recognition and establish yourself as an authority in your field. Use the same image as you do on other social media venues to maintain brand consistency.

3. Unlimited Connection Possibilities

Most social media venues only allow you to connect with people that are already following you or those whom you follow. Google + takes it one step further by allowing and encouraging you to share posts and information with the public as well as your Google + circles.

4. Establish Credibility Efficiently

Credibility is important in business, whether you’re just starting out or have been around for a while. Similar to LinkedIn, Google + helps promote business credibility without the time commitment. Instead of having to provide an overwhelming amount of information to get your account up and running, you can start with the basics and build your Google + profile over time. Posting on Google + from your blog or other social media accounts will help you to be viewed as an expert in your field while you continue to build your profile.

5. Rise in Google Searches

Having your business connected to Google + will help you show up more readily in Google searches. Be mindful of the keywords you use in your profile and posts to attract consumers and other business people who would most likely be interested in your goods and services.

6. Grow Your Network

Google + keeps the “social” in social media by encouraging you to connect with as many people as possible through circles. Ready-made circles include Family, Friends, Acquaintances and Followers. You can also create your own circle categories that are more streamlined with your business needs, such as Customers, Work or Business.

7. Connect with Other Venues

With so many other things to do to keep your business up and running, your social media venues should work efficiently by helping you do the work. Share posts and updates made on Google + on other social media venues. If video content is part of your overall marketing plan, you can easily share from Google + to YouTube.

8. Direct Blog Promotion

A business blog helps you establish yourself in your chosen field, which will help attract consumers to your business. If you blog through Google on Blogger, you can automatically share your newly published blog posts to your Google + profile for maximum exposure.

9. A Venue that Grows with You

Growth and expansion pave the way toward greater success in your business. As your company grows, your Google + profile can grow with you. Some venues limit the number of followers you can have, thereby limiting your reach to potential customers. A venue that has the potential to grow with you can become an important part in boosting your business.

Consistency Counts

Similar to any other type of social media marketing, you must utilize Google + with consistency for it to be effective. Aim for three times per week as a minimum, using those times to post, share from your blog and connect with other Google + users. Whenever you share, always include the public to attract additional connections.

When it comes to the internet, Google is a powerful force that can help propel you forward. Instead of adding to the burden of social media marketing, it makes it more efficient by working in conjunction with the rest of your plan. The use of Google + is a cost-effective way to boost your small business. Creating a basic profile is something you can do in minutes and add to during each subsequent marketing session. Over time, cumulative efforts on this social media venue will bring about cumulative results.

Author Bio:

Lucy Harper works for TouchpointDigital.co.uk, a specialist media and advertising agency.

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Comments

  1. WEBMASTER CENTRAL says:

    Good advice for building your brand exposure and increasing Search Engine rankings using Google +

  2. Hi Lucy and Jens

    Google+ happens to be the network that brings most social media traffic to my blog and I must make use of it more.

    I’m more used to Twitter because it’s more familiar but that’s no excuse!

    Three times per week sounds doable. I’ll start with that.

    • Lucy Harper says:

      Hi Tim
      As with most things, the more you use it the more familiar they become. I use twitter a lot too but am finding that Google+ helps in building new connections.
      Lucy

    • Hi Tim, Wow, that’s impressive that you’re getting more traffic from Google Plus than from Facebook or Twitter. I like Google Plus as a social media site but I don’t get much traffic from it at all. Do you spend more time on Google Plus than you do on Twitter or Facebook?

      • Hi Carolyn

        I’m terrible with my Facebook Page and I spend most of my time on Twitter but I’ve been gradually increasing what I do on Google+ and to a certain extent Facebook too.

        Google+ has been my largest social media traffic provider for a while now but I don’t get a huge amount of traffic from social media in any case so it’s probably not so impressive really :-).

        • That’s very interesting Tim. I don’t get a lot of traffic from Google+, Twitter is by far the best source of traffic to my blog. But, it’s probably because of Triberr. I don’t do much on Google+, it’s definitively something I need to look into.

  3. Elisabeth says:

    My favorite feature is your pic next to your link in the search results, you can connect your G+ account to your blog and than your photo appears next to the link and meta-text. Really nice.

  4. Lucy!
    Your post is so timely. Many people stood back and ignored Google Plus, thinking it was just another Facebook. It’s so much more than just a closed social network. With so many integrated products, Google Plus is one network you don’t want to miss out on. You brought up some great highlights of the benefits you can get with Google+ . Hope to connect with you there!
    Have a great day.
    Lisa

  5. Rise in Google searches is what I love so much about Google+ (apparently). Now with the new feature to be able to embed Google+ interactions on our own blogs things have become much easier than before :)

  6. I joined G+ in the first week. After a month I stopped checking in…that is…until about two months ago. Now, it has actually taken away the top spot from Twitter. I find I spend more time on G+ than Twitter and FB combined.

    The communities were what sold me. I belong to a bunch and there are a few that I find to be especially helpful in meeting people and getting to know them. As a writer, I love the Writers Discussion Group.

    When I have a writing question, I go there before I try searching on Google, because I usually get a really well thought out answer within a few minutes.

    Not all communities are created equally and many are just link dumps, but if one finds a good one that has good moderators (and discourages links), it can be wonderful.

  7. Jane Stevens says:

    Online marketer and bloggers are find out these type of ideas to maintaining their business. It is very important to leading your business to social media sites at the right way.

  8. Google+ offering so many additional options to build your brand and exposure that nobody likes to miss it. That’s why more and more people are creating their account on Google+.

  9. Interesting news . It would be great if you can provide more details about it. Thanks you

  10. Hi Lucy, nice to meet you here at Jens blog and what a great topic to share with us.

    Traffic to my blog is picking up from Google+ so I know it’s definitely a fabulous source of traffic. I mean Google is really the leader in most things so they are definitely here to help you get noticed through their platform. I think they are pretty ingenious myself and I wrote about them just today myself. But I’m loving Google+ more and more as I get use to is and learn how it can truly benefit me and my business.

    Appreciate this great share, thank you so much and pleasure to meet you. You two have a fabulous week.

    ~Adrienne

  11. Hey Lucy and Jens, pretty interesting points on using Google Plus.

    To be honest I don’t use Google+ that much, I do use their other services in my marketing needs though (Analytics, Adwords, Webmasters, Youtube, Docs, Gmail, etc) but I don’t hang out on Google+ as much as I do on Twitter or Facebook.

    Having said that, I do have set up a Google + profile that is current and that is properly attached to my blog.

    And I do share content there but it’s always a new blog post or a youtube video, nothing else.

    I don’t interact there either, if somebody does mention me, I reciprocate the attention but that’s it.

    I may have to look at Google+ again but I don’t see that happening any time soon. Unlike Adrienne, I hardly get (if any) traffic from Google+ but maybe it’s for the same reason I don’t spend time there.

    I’ll have to re-think my social media strategy on this one. ;-)

    Sergio

  12. Hi, Google + is certainly a necessity for businesses these days, particularly as it affects your ranking in search results. To be honest, I got started on Google + because it was ‘Google’, not because I particularly wanted to. However, I actually find it to be one of the best platforms to use.

  13. I thoroughly enjoyed this article. It’s probably the first article that I have read since blogging that said I was doing everything correctly with google. And guess what, google + sends me 50 unique visits a day. Thanks for reminding me to continue using google.

  14. Hi Lucy, Welcome to Sly Marketing! I enjoy Google Plus but I haven’t seen much traffic come from the site, even though I use hashtags in sharing blog posts. Do you have any advice for getting more traffic from Google Plus?

  15. Great advice, thanks. Been touting G+ to clients quite a lot lately. I’m still fairly addicted to Twitter, but I’m just more comfortable there. For B2B and the clients I work with, LinkedIn and Google Plus … well, that’s where the action is.

    Anyway, I need to come up with a Google Plus plan within my own social media strategy. Been nipping away at it, but it looks like it’s time to jump on board, fully :)

    • That’s the same with me Craig, I’m more of a Twitter guy, and I am only using LinkedIn, Facebook and Google+ for my clients. Still, I don’t have a clear social media plan for my business, I’m just doing what I do, and I keep doing it until it won’t work anymore :)

  16. I’ve had a Google Plus account for some time but never used it for business purposes. Never really knew how to, if I’m being honest. But it’s certainly not going to go away so many thanks for these tips.

  17. Thanks for the great article about Google+! The point that stood out to me the most was how you can get higher Google search results if your content is connected with your Google+ profile. By creating valuable content in your posts, it makes sense that the leading search engine would rank you higher.

  18. Google+ new UI update makes things a lot more interesting now a days eh?

  19. It seems like Google plus forces everyone to get an account so what I want to know, is exactly how many people actually use Google plus?