sly : marketing

7 reasons that make mini sites a favorite of online marketers

This is a guest post from Alyssa Clark. Are you using mini sites? Let’s discuss in the comments…

Mini sites are online marketing tools which render any online marketer an excellent opportunity to increase the online traffic, convert sales and give better exposure to their businesses on the web. These can be termed as independent sites which are used as an extension of your main website. Mini sites generally target any specific large product or service which your business offers along with your primary service. While considering the method of internet marketing and means to enhance your search engine optimization, adding up the mini site to support your main website is considered to be the most effective and popular approach. The below is the list of few important reasons for you to opt mini sites for your online business activity.

1). More focus

The mini sites encompass primary focus. They are meant to focus on one goal which is generally to call the prospective client to act like subscribing newsletter or click the order button or click a particular link on a site referring the visitor to any product or service. The narrower is your focus the less would be the confusion at the visitor’s end. In this way, you end up getting maximum attention of your visitors for the call of action given over your site which becomes possible only by having one option at a time.

2). Get more exposure over search engines

Mini sites can be easily optimized for all the popular search engines including Google. This helps your products or services or company to become more visible over different search engines. Further, you get twofold effects; firstly you get more targeted traffic since your mini sites focuses on niche audiences and secondly, your business is showcased on multiple online platforms. This helps you in increasing your credibility and level of trust among your clients and prospective customers.

3). Higher conversion rates

Any prospective client while looking out for any particular service would always prefer a place where he can find quality. Any website carrying a number of services would never give a message of specialization to the person visiting your website. He would prefer a place where he finds a specialized service for his desired thing. By creating a mini site, you can showcase the specialization angle for all your services with the help of different mini sites without any hassle, thus give more reasons to get higher conversion rates.

4). Easy to create

Mini sites are very simple and quick to develop, which you can create for multiple purposes. Anybody with basic computer and internet knowledge can create mini sites. You just have to invest a couple of hours for creating good mini sites with the help of some effective tutorials easily found over the internet. Once you create them, you can end up making different streams to gain business profits.

5). Safe to test and experiment

Mini sites are not only easy and fast to create but also can be tested faster to check whether the various features work smoothly or not. Mini sites can be easily tested for search engine optimization as well as you do not have too many web pages to go through. These sites give you the opportunity for different experimentations. It is pretty risky to experiment anything new over your corporate website since your reputation is always at stake if anything goes wrong over your main site. Using the mini sites to carry out different experiments and tests can save you in ruining your corporate image.

6). Speed and flexibility

If you own a big company carrying a traditional corporate site which is aligned with red tape, the possibility of getting a quick new ad live is pretty low. By having mini sites, you can quickly create and edit content without any hassle. If at any point of time you are supposed to pull down the mini site, you are no more required to call the top bosses in your management hierarchy to get things done.

7). Cost effective

Creating mini sites are often termed as cost effective thing. Every businessman wants to tread the path of cost cutting, especially when the economic climate is bad. There is no point in appointing or hiring any webmaster and pay him regular salaries when the same thing can be carried out easily without any cost through mini sites.

Mini sites are websites which supplement your main site by focusing on one issue at a time. It could be any product or service or any other single idea, the best way out for these things is to create a mini site. The above seven reasons could be more than enough for you to have mini sites for your different products or services.

About the author

Alyssa Clarke is a freelance blogger who is passionate about writing. She frequently writes on SEO, marketing and social media related topics. Her favorite sites are Gizmowatch and Cellphonebeat, which she also happens to work for. She is a social media addict and can be actively found on twitter @alyssagclarke.

24 responses to “7 reasons that make mini sites a favorite of online marketers”

  1. Aasma says:

    There is no doubt that mini sites are easy to maintain and you can maintain quality and you can easily get more time for promotion and SEO purpose, which is sometimes very difficult with large sites.

    • Arjun Rai says:

      I agree with you Aasma, these things are true for mini sites and it is easy to handle it any time which is not much possible in case of large sites, lot of things are connected to one another so it makes the whole process so difficult.

    • Hey Aasma and Arjun,

      I absolutely agree with both of you, but so far, I haven’t created a single mini site. That’s something I should be testing. No doubt about it πŸ™‚

  2. marc says:

    Mini site is easy to develop and to manage.

  3. Adrienne says:

    I agree with everyone, excellent post here Jens. Alyssa did a wonderful job of explaining why mini-sites are important.

    I will admit having created them in the past but I got away from doing that particular type of marketing and that method I guess got put on the back burner. It’s something that’s been on my list of things to do so thanks for bringing this to my attention so now I need to resurrect that list.


    • Hi Adrienne,

      So you’ve been creating mini sites in the past? I never got around to do that, and now I’m thinking that I probably should have. On the other hand, it’s never too late to get started πŸ™‚

      • Adrienne says:

        Yeah Jens, it’s never too late to start. I think because of the way some of those platforms were changing I got away from it. Instead of just going with the flow, I didn’t understand how to make some of those changes correctly so I just quit. Silly me!

  4. Ross Hall says:

    Didn’t we use to call these “microsites”, “landing pages” or “sub sites”?

    I’m calling this one – sounds very much like creating a new term to sell old consulting.

    • Hey Ross,

      You might be right. I am not sure if they are the same as landing pages, because landing pages are mostly one page if I’m not mistaken, but micro sites that’s a term I remember from a few years ago. But, I’m still not sure if it’s exactly the same.

      Anyway, the point is that Alyssa is arguying that we should be using them, and even though I haven’t created a single one, I’d love to try to one πŸ™‚

  5. Kristine says:

    Such an informational and useful article! Thanks for sharing it, it could be very useful for me because I’m a newbie to the blogger and online marketer scene, I’ve just started my blog but I want to be better with every day! Thanks for sharing the useful information!

  6. Born27 says:

    Thanks for this very useful post! Creating such mini sites will truly increase your opportunity in online marketing. I agree that these are the right reasons why we should create the sites.

  7. Joseph Hipolito says:

    Hi jens this is really helpful not only for me this post is very helpful to everyone in here.. Keep it up sir…

  8. royalties says:

    I totally agree with Aasma. Mini sites are easy to setup, managed and SEO and they are one of the fastest website that convert. Although there are pros with mini sites, there are some cons about them. Search engine now a days focus more on authority sites specially google since the Penguin updates to their algorithm.

  9. noel says:

    mini site are very useful for the marketing tips of your business. i am really agree with you and i am firmly convinced that if you use mini site technique you will get a new marketing form for your website while increasing your impression. this post is also essential for people that are experimented in internet marketing.

  10. jhoenna says:

    I would like to try this out. However, I’m not that knowledgeable to be able to create one. Need help for this. =(

  11. Brain says:

    Mini website includes large benefits over any big websites. Easy changes, experiments, less money and many other tasks are easy for mini website. Your concept is really effective for online marketers to get basic concept about website popularity and also for practical experience. Thanks for sharing importance of mini websites.

  12. This happens because there is small input while the possibility if getting greater output is high. Thanks to the idea of having a focus group so that all efforts are tailor-fit for the specified market segment.

  13. Jason Homes says:

    Yeah, mini sites are very user-friendly that’s why any amateur in this industry can easily get familiarize on how to develop their own sites. And about the cos, just forget about it, it is very minimal compared to the potential earnings that you will immediately enjoy.

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