This is a guest post from Alyssa Clark. Are you using mini sites? Let’s discuss in the comments…
Mini sites are online marketing tools which render any online marketer an excellent opportunity to increase the online traffic, convert sales and give better exposure to their businesses on the web. These can be termed as independent sites which are used as an extension of your main website. Mini sites generally target any specific large product or service which your business offers along with your primary service. While considering the method of internet marketing and means to enhance your search engine optimization, adding up the mini site to support your main website is considered to be the most effective and popular approach. The below is the list of few important reasons for you to opt mini sites for your online business activity.
1). More focus
The mini sites encompass primary focus. They are meant to focus on one goal which is generally to call the prospective client to act like subscribing newsletter or click the order button or click a particular link on a site referring the visitor to any product or service. The narrower is your focus the less would be the confusion at the visitor’s end. In this way, you end up getting maximum attention of your visitors for the call of action given over your site which becomes possible only by having one option at a time.
2). Get more exposure over search engines
Mini sites can be easily optimized for all the popular search engines including Google. This helps your products or services or company to become more visible over different search engines. Further, you get twofold effects; firstly you get more targeted traffic since your mini sites focuses on niche audiences and secondly, your business is showcased on multiple online platforms. This helps you in increasing your credibility and level of trust among your clients and prospective customers.
3). Higher conversion rates
Any prospective client while looking out for any particular service would always prefer a place where he can find quality. Any website carrying a number of services would never give a message of specialization to the person visiting your website. He would prefer a place where he finds a specialized service for his desired thing. By creating a mini site, you can showcase the specialization angle for all your services with the help of different mini sites without any hassle, thus give more reasons to get higher conversion rates.
4). Easy to create
Mini sites are very simple and quick to develop, which you can create for multiple purposes. Anybody with basic computer and internet knowledge can create mini sites. You just have to invest a couple of hours for creating good mini sites with the help of some effective tutorials easily found over the internet. Once you create them, you can end up making different streams to gain business profits.
5). Safe to test and experiment
Mini sites are not only easy and fast to create but also can be tested faster to check whether the various features work smoothly or not. Mini sites can be easily tested for search engine optimization as well as you do not have too many web pages to go through. These sites give you the opportunity for different experimentations. It is pretty risky to experiment anything new over your corporate website since your reputation is always at stake if anything goes wrong over your main site. Using the mini sites to carry out different experiments and tests can save you in ruining your corporate image.
6). Speed and flexibility
If you own a big company carrying a traditional corporate site which is aligned with red tape, the possibility of getting a quick new ad live is pretty low. By having mini sites, you can quickly create and edit content without any hassle. If at any point of time you are supposed to pull down the mini site, you are no more required to call the top bosses in your management hierarchy to get things done.
7). Cost effective
Creating mini sites are often termed as cost effective thing. Every businessman wants to tread the path of cost cutting, especially when the economic climate is bad. There is no point in appointing or hiring any webmaster and pay him regular salaries when the same thing can be carried out easily without any cost through mini sites.
Mini sites are websites which supplement your main site by focusing on one issue at a time. It could be any product or service or any other single idea, the best way out for these things is to create a mini site. The above seven reasons could be more than enough for you to have mini sites for your different products or services.
About the author
Alyssa Clarke is a freelance blogger who is passionate about writing. She frequently writes on SEO, marketing and social media related topics. Her favorite sites are Gizmowatch and Cellphonebeat, which she also happens to work for. She is a social media addict and can be actively found on twitter @alyssagclarke.