sly : marketing

5 Ways to Identify that Your Website is a Mess

This is a guest post from Ben Johnson. The message is how to improve website traffic.

You may have your website already up and running, but you may not be making any sales. I tell you, this is not something new in the online business world. A lot of online business owners face this problem. They create a website, upload it and then get frustrated after a few months when they don’t make any sales.

A newbie creates a site with this perception that people will visit the website, get interested in the product, pull out their wallet, take their credit card and place an order. Well, it’s not that easy to make people buy, especially when they can’t see you and all they see is your website.

So, what can you do to improve your website and win the trust of your visitors?

There are 5 important elements that you need to analyze to determine the effectiveness of your website. If you haven’t incorporated these elements effectively, you won’t become a successful online business owner.

So, let’s take a look at them and identify if they are negatively affecting your sales or not:

1. Have You Created an Attractive Website?

If your website is not attractive, then you won’t be perceived as trustworthy. People will look at your website and then determine whether you are a true professional or not. Your website represents you. So, you need to make it attractive to attract your potential buyers. If your website is not attractive, then you have got to get it redesigned.

2. Have You Written Benefit-Oriented Copy?

After reading your copy, do you think buyers will be compelled to buy your products? Do you think it’s making you look credible and trustworthy? If your web copy doesn’t precisely and concisely explains the benefits of your products and services and also fails to portray you as credible, then you will have no choice but to say good bye to your customers.

3. Have You Used Readable Font Size and Font Style?

A lot of websites make this mistake. They use a very small font size and a peculiar font style. It makes it difficult for readers to read the content. Don’t do that and, hence, don’t make the lives of your readers miserable, because they would love to leave your website in such a situation.

4. Have You Provide Easy-Navigation to Visitors?

Let your visitors find the required information / products easily. Easy and user-friendly navigation will allow them to go to different sections without wondering where to click.

5. Is Your Website SEO-Friendly?

It is important to make your website SEO-friendly in order to drive relevant traffic to your website from search engines. If it’s not SEO-friendly, then it won’t rank high in search engines on your desired keywords. Do proper on-page optimization according to the guidelines of famous search engines, especially Google.

So…After you answer these questions, you will be able to identify whether your website is a big mess or not. If it is, then you need to revamp your website as soon as possible.

Ben Johnson is the Alliance Manager at Logoinn, a custom logo design company. He writes about the effect of design on marketing and brand identity and helps small businesses find design solutions for effective marketing.

12 responses to “5 Ways to Identify that Your Website is a Mess”

  1. Thanks a lot Ben for another awesome article. I really appreciate it.

  2. Very interesting article Ben!

  3. Himanshu says:

    mice post ben. will check this on my website and improve it accordingly

  4. says:

    While I do agree that taking time to find a better “this” or organize “that” more efficiently, SOME of those tasks really do save a lot of time in the long run. If you have a faster computer and it is more efficiently organized, you can literally save days of your life and make more money.

  5. says:

    While I do agree that taking time to find a better “this” or organize “that” more efficiently, SOME of those tasks really do save a lot of time in the long run. If you have a faster computer and it is more efficiently organized, you can literally save days of your life and make more money.

  6. Ben Johnson says:

    Thank you too Jens, as you are the authority blogger, thanks for giving me this wonderful opportunity to share my thoughts and experiences.
    I will love to write more on your Blog.

  7. Very nice… Most people think all you have to do is, put a website together and they will come…. Well, even if they come, you want them to stay on it, right?

    I really like #3… Just use a regular font, not a cool one or a crazy one.

    If I see “stupid” font, I leave your site immediately and NEVER return…


  8. online christian education says:

    Henry Ford is great, he’s got some amazing quotes .. Especially the one you mentioned – It’s your thinking that decides wheter you´re going to succeed or fail.

  9. Great article. You have covered the five crucial things that must be checked on a regular basis for a business to be successful.

    Just two days ago, I have released my eBook on how to make money on the internet. In that book, I spent so much time explaining to people why it is important to spend time planning on their website upfront rather than building a website and waiting for the visitor to arrive.

    People need to understand that it takes a good website to attract people. With millions of options, people will skip over your site if it is not user friend. With millions of options, people won’t even find your site if you are not on search engines.

    Many people make mistakes when it comes to SEO. They build a nice site and they add contents but they forget to get it listed on Google and other search engines for the KEYWORD/NICHE they are playing in. Hence no visitor!

    Anyhow, I could go on forever since all of this is just fresh in my head from writing my eBook.

    Look forward to seeing more articles like this.


  10. Kerry-Ann says:

    Websites have now become and integral part of business marketing and they need to uphold the image of the company – whether that is a one man company or a corporate. It always amazes me how upset owners get about the presentation of their sales people or floor staff and yet think nothing of putting up a shoddy looking website who is there 24 hours sales representative. One thing you may need to clarify is that attractive doesn't mean jam packed with images. It is a delicate balance of information, and images that lead the reader to making a decision. If the 'attractiveness' of the site is distracting, a sale is lost.

  11. Hi,
    Excellent article. Your tips are really helpful. These are must points to keep in mind.
    Thanks for sharing wonderful information.
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  12. Alicia says:

    Very well said Ben. Websites should be SEO-friendly because if it’s not, then your site will be just an invisible in the blogosphere. You need to optimize your site both on-page and off page. This will definitely make you capable of making money online as long as you do it right.

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