This is a guest post from Ben Johnson. The message is how to improve website traffic.
You may have your website already up and running, but you may not be making any sales. I tell you, this is not something new in the online business world. A lot of online business owners face this problem. They create a website, upload it and then get frustrated after a few months when they don’t make any sales.
A newbie creates a site with this perception that people will visit the website, get interested in the product, pull out their wallet, take their credit card and place an order. Well, it’s not that easy to make people buy, especially when they can’t see you and all they see is your website.
So, what can you do to improve your website and win the trust of your visitors?
There are 5 important elements that you need to analyze to determine the effectiveness of your website. If you haven’t incorporated these elements effectively, you won’t become a successful online business owner.
So, let’s take a look at them and identify if they are negatively affecting your sales or not:
1. Have You Created an Attractive Website?
If your website is not attractive, then you won’t be perceived as trustworthy. People will look at your website and then determine whether you are a true professional or not. Your website represents you. So, you need to make it attractive to attract your potential buyers. If your website is not attractive, then you have got to get it redesigned.
2. Have You Written Benefit-Oriented Copy?
After reading your copy, do you think buyers will be compelled to buy your products? Do you think it’s making you look credible and trustworthy? If your web copy doesn’t precisely and concisely explains the benefits of your products and services and also fails to portray you as credible, then you will have no choice but to say good bye to your customers.
3. Have You Used Readable Font Size and Font Style?
A lot of websites make this mistake. They use a very small font size and a peculiar font style. It makes it difficult for readers to read the content. Don’t do that and, hence, don’t make the lives of your readers miserable, because they would love to leave your website in such a situation.
4. Have You Provide Easy-Navigation to Visitors?
Let your visitors find the required information / products easily. Easy and user-friendly navigation will allow them to go to different sections without wondering where to click.
5. Is Your Website SEO-Friendly?
It is important to make your website SEO-friendly in order to drive relevant traffic to your website from search engines. If it’s not SEO-friendly, then it won’t rank high in search engines on your desired keywords. Do proper on-page optimization according to the guidelines of famous search engines, especially Google.
So…After you answer these questions, you will be able to identify whether your website is a big mess or not. If it is, then you need to revamp your website as soon as possible.
Ben Johnson is the Alliance Manager at Logoinn, a custom logo design company. He writes about the effect of design on marketing and brand identity and helps small businesses find design solutions for effective marketing.