sly : marketing

5 Instagram Tips You Should Use

I have only been using Instagram for a few weeks, but I really enjoy it. To me, it’s very similar to Twitter, only for images. It’s fast, it’s beautiful and it’s really powerful. As I am writing this, I have just been eating pizza at a restaurant. The pizza was perfect, and I decided that I wanted to share my wonderful experience. And it took me about 2 minutes.

This is the result I created with my iPhone.

pizza on instagram

Follow me on Instagram

I have been looking at various ways to get the most out of Instagram, and I have discovered five ways that works great.

1. Edit your photos with professional apps

Don’t just take a photo and add it to Instagram. Use a professional app to edit your photo. There are many awesome apps, and you can use any of the following to make the most out of your instagram pictures.

2. Create a photo collage

I always notice a photo collage, and especially if they are inside creative frames. There are many different apps that you can use in order to create the photo collages, but here are the two apps I know that works:

3. Add text to your image

I enjoy reading a message inside the photos on Instagram. Most of the time, I don’t read the text below the photos, but I always read text inside photos. So, if you really want people to get the message, you should use an app like Phonto.

4. Be creative and get inspiration

I started out using Instagram without looking at any photos. I had no idea what other users were doing. I just started taking photos and adding them to Instagram. After watching what others did, I started testing new and more creative ways to take pictures, and I added different styles and filters.

You can search Instagram for photos by using Search.Stagram (beta).

5. Use Hashtags

Like Twitter, if you want more people to see your photos, you should add relevant hashtags. You can use two websites to find the most popular hashtags:

Right now, #love, #instagood, #me, #cute and #tbt are the top five tags on instagram.

Your turn. Are you using Instagram?

Like I said, I have only been using Instagram for a few weeks, so I’m not an expert. But I really enjoy using it. I’d love to get some feedback on what you’re doing to get noticed and if there are any apps you are using to make your photos more creative and more beautiful.

44 responses to “5 Instagram Tips You Should Use”

  1. Carolyn says:

    Hi Jens, I may be the last person in the world not to have tried Instagram. That’s right, I have the apps, but I’ve never tried it. The service started out as one where people tried to make their photos look old and that held no appeal to me.

    But your picture of the pizza is very impressive. What filters did you use to make it look like that?

    Perhaps I should give Instagram a try!

  2. Instagram is a free smart phone app that enables users to easily share photos online. When used effectively, it can positively influence your online brand and image.

  3. Lisa says:

    Hi Jens, I love it! I’ve been on Instagram a few months (since available on Droid) and I have a photo blog I do for fun to relax and I upload a few images prior to the blog. I haven’t done much to the images prior to, afraid I would never have the time but always thought if I should add name, url, etc to them. So they won’t get stolen.

    • I need to find you on Instagram Lisa. I have just started to experiment with the images and hashtags, and even though it’s not a marketing “thing” for me, I enjoy experimenting to see what happens πŸ™‚

  4. No wonder you love pizzas Jens!

    That surely looks yummy! Well, you or Carolyn aren’t alone – because I’ve also just been hearing about Instagram but never really headed over and given it a proper look. Reason – well, because I thought it was just getting too much to be on all the various social platforms, even though this is related to images. But then isn’t it something like Pinterest (if you are on it).

    Thanks for sharing, and I guess I should also head over and give it a look. πŸ™‚

    • I have actually been eating too much pizza for the past 6 weeks. I never get tired of it, but it’s definitively time for the kitchen to be ready πŸ™‚

      I also thought that Instagram would be too much like Pinterest, but there are especially two reasons why I am testing Instagram, 1) a lot of “regular” people are using it (here in Norway) and 2) it has many filters and it’s so easy to create a really good photo.

  5. Barbara says:

    Hi Jens,
    I use Instagram but have never bothered to really get in any deeper. Take a picture and post it – that’s all (where have I heard this before?). Up to a few days ago I even did not know that you could import your pictures! Just proves how ignorant I am. But I am fine with it, for me it is a fun platform to share images with friends.
    Have a great week, Jens, what’s the weather like up North now?

    • I started out with just posting regular pictures as well. Now, I’m testing a few different techniques, but I’m still just starting out.

      The weather here is cold and wet. It’s snowing farther north, but I’m living close to the border to sweden and south-east of Norway, and right now it’s not any snow here. How about you, how’s the weather where you are?

  6. Aasma says:

    Hey Jens,

    I hardly use Instagram for any promotion or marketing purpose. But yes if someone find my images good and useful it really gives me satisfaction. I will surely use these techniques so that more people can find my photos.

  7. Joseph Hipolito says:

    Awesome post sir Jens, I love it, now I can make my own instagram now..thanks for the tips…

  8. John Casher says:

    I too am an Instagram fan so you had me on the get go. I also agree with your suggestions. If you’re gonna include images in your posts, you might as well as make them awesome, interesting, and maybe even educational. Looking forwarding to more Instagram posts from you!

  9. I love taking photos with my phone and often use them on my blog. There is another app I wanted to add to your list, that is ProCamera, which is designed more for people who understand things like meter readings, white balance, and often shoot in manual on their SLR’s.

    Like you, I take a lot of food photos, because they look yummy. I think blog posts with photos always look better than those without and it is pretty easy to write in something to make the photo of the bananas make sense. I did it last night, in fact.

    • This is the first time I’ve heard of ProCamera Brian. It sounds too difficult for me to use it, since I have no idea what to do with meter readings and white balance πŸ™‚

      I have to connect with you on Instagram. I’ll see if I can find you.

  10. Adrienne says:

    Carolyn isn’t the last person to use Instagram Jens, I’ve never used it. I also don’t have camera capabilities on my phone and my iPod Touch doesn’t take the clearest photos. To say the least, I’ll probably never get around to using it although I do enjoy seeing all the photos people take and send me.

    It’s still a really cool site and that pizza looks darn good.


    • I was looking for you on Instagram Adrienne πŸ™‚

      We should focus on a few social media sites, and it’s hard to be everywhere. I’m testing a few new, but mostly, I’m on Twitter, G+ and Facebook. Instagram is just for testing to see if it can be used for my clients, and since I love images it’s a social media that works great for me personally.

  11. Rogier Noort says:

    It is a nice tool (you should find me on Instagram).
    I use Camera+ most of the time for editing. The major advantage of this app is the retention of EXIF data.
    I also upload to Flickr (every day) and found that ‘location’ and ‘time taken’ were missing. If you want to retain this information in your uploaded images, test and make sure (after saving locally) Use the great app: Koredoko for this.

  12. Eniko says:

    I haven’t used it before, but I really like those stunning filter effects on the shots. Unfortunately, I’m not into professional photo editing apps, but I’d really like to give them a try! Thanks for the inspiration!

  13. Felicia says:

    Hi Jens,
    Like Carolyn, I still haven’t used instagram as of yet. The truth is I am fond of taking pictures as I always have my D700 or X100 with me. However, I usually only publish my images on flickr and facebook. Hmm, I guess maybe it’s time I downloaded the app and gave it a spin or more like a snap.

  14. jessica says:

    so glad you finally came over to the fun, wild world of instagram, Jens! i love it for so many reasons. but mostly because: a photo can sometimes describe a mood or thought better than any blog post can. see ya over on the other side >> i use the same username as my twitter: itsjessicann πŸ™‚

  15. Ralph says:

    Hey Jens,
    How are you? It’s been a while.

    I love Instagram. At first I was thinking, Oh no, not another social network but after a while I am loving it. Met some really cool people there and have found the creative side of a few others that I already know.

    Our firm is using it professionally by linking project construction photos to the projects listed on out website and as a way to demonstrate our culture. The whole thing is still in “beta” and will launch very soon.

    Personally, I am using it for fun. I am a bit of a photo nut so it’s right up my alley.

    Cheers. Hope you liked that pizza. Looked yummy.

    • That’s exactly what I was thinking πŸ™‚ I’ve been away for a few days in Copenhagen at a conference. It’s hard to keep up with anything but eating pizza and watching the presentations when I’m away πŸ™‚

      I’d love a link to your company on instagram, because I’ve been thinking about how my clients can be using it.

  16. Ralph says:

    #dialog is it. The website has no launched yet but Instagram is underway. Cheers.

  17. Abhishek says:

    I have not used Instagram yet but have heard a lot about it. I am more curious now after reading your post. Surely will try it soon. Thanks for this great info.

  18. edward says:

    Hey Jens,thanks for sharing this info.Those other editing tools were the additional information i learnt. Other than that instagram if properly used is an effective way of online markeitng since it gives a reach visually.
    Check this out to buy instagram followers

  19. Nice post dude. Appreciative work. Thanks for sharing it with us. keep going.

  20. Not to burst the bubble folks but the recent change in TOS and Policy from Instagram is something that you all should consider before jumping on Instagram. I hope whoever reads the article also follows the comments till the last one. Here you go: John Gruber (Daring Fireball, anyone?) says it’s Facebook-ification of Instagram. I guess he’s damn right.

    • I’ve read a lot about that as well Jignesh, and I am not sure what’s going to happen with Instagram in 2013. On the other hand, it’s owned by Facebook and a lot of people are using it. It seems that, at least in Norway, Instagram is the hottest social media, close to every single one of my friends are using it.

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