I have been watching three DR. Phil shows lately. This week was the first time I watched the show, and I’m not going to say that I’m now a huge fan of daytime TV, or the opposite, because I’m neither.
But I’ve got some interesting ideas, I promise you.
The reason I have been watching, is that I’m writing a novel. And believe it or not, watching TV and writing a novel at the same time works. Well, I tried it, and it worked. But I’m not sure if that’s how I’m going to be working on the final draft of the novel. It’s different phases of writing. During the creative phase, voices and even noise is no problem.
So, after watching several episodes of Dr. Phil, I have realized that there are five things that he’s doing that we all should learn from. No matter what you think of this TV show, you have to agree that it’s very popular, that means that they’re obviously doing something right.
Let me tell you what they’re doing right, and what we can learn from them.
Focus on the audience
My first marketing mistake was to not target one person at a time. When I watched, every single time there was a shocking or controversial statement, or a statement that would cause some sort of reaction from the audience, they always turned the cameras to the audience and focused on one person, and the reaction of this person (usually a woman with her face buried in both her hands, or a woman with her mouth wide open).
Nonetheless, they know that the people in the audience are actually their viewers (and customers). If they react by showing emotions, viewers will most likely react the same way.
Focus on their values
They target their viewers really well (it’s daytime TV, and they’re targeting people who’re home and watching TV during the day), and the topics of the show are always things that matters to this group of people, and not only that, but they focus on the values of the viewers.
For instance, (this is a wild guess, but you probably get my point) most of the viewers are women and housewives who have kids and possibly a husband who’s at work. Now, that’s why many of the topics include weight loss, rebellious teenagers, divorce, financial planning. Topics that women and families deal with.
Give them what they want
I’m not saying anything bad about what Dr. Phil is doing, because what he’s doing works. He provides what his viewers want. And he treats them with respect. He’s loyal to his customers, and just look at the website and the Facebook Page; they have polls about the topics and they get lots of comments. What they do is interact with the people who’re watching (the customers).
Oh, I almost forgot. When the show is finished, you’ll see Dr. Phil walk to the audience and get his wife, and they’ll walk hand in hand out of the studio. Talk about giving the viewers what they want (family values, and a man and his wife still in love).
Be an authority
It seems that every word he says is based upon a script, because everything he says seems to be, well, the right thing to say. He’s not just some ordinary host, who’s interviewing some guys on a stage. He’s actually a doctor, a psychologist. He has a Ph.D in clinical psychology from University of North Texas. He knows what he’s talking about, and it shows.
Speak both sides
From the few shows I have watched, it seems that he always argues both sides. It’s never black and white, it’s always two sides of the story. I remember the great line he said (it’s new to me) the other day; no matter how flat a pancake is, it has two sides (I think it was something like that).
When we write a review, or promote anything, we should never focus only on how perfect the product is. We should always tell an authentic story, and speak the truth.