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4 Easy SEO Tips That Will Rock Your World

I’ve been really lazy when it comes Search Engine Optimization (SEO). I used to think of it as something I just didn’t have the time to do, or didn’t quite understand. Now, it’s different, and 2011 will be a completely different year – hopefully you’ll see a lot more of my blog posts close to the top at Google.

I haven’t written much about SEO, so when I received a guest post by Mark Twain a few days ago, it was sort of a blessing. Now, I’ll start 2011 with a bang, and I’m sure I’ll be writing more about it sometime soon – because the topic is actually very interesting, it’s not that hard and it’s a very powerful way to get more targeted traffic to your website.

Without any further comments from me, here’s Mark for you.

SEO is not impossible – not at all

There’s no doubt that getting a high ranking in the search engines is not easy. To many people receiving a lot of traffic looks close to impossible. But it’s not; it’s not, not at all.

There’s a reason why scores of people are still performing it. It works, and it’s something you should start doing as soon as possible.

You simply need to go after the set of laws and reflect outside the box from time to time. Check out the vital rules or simply a guide that will assist you. Start working on your SEO, and you can have your website ranking great in any search engine for approximately any key terms.

Always focus on your readers

A lot of people are making efforts to have the search engines crawl their site and do whatever they can to try to manipulate them in order to grab a top spot. They disregard their most important objective, which is to catch users. Recurring visitors are what really matter for any site. If you don’t understand this, your website won’t make it in the long run.

Keywords and their locations

Keywords are significant for SEO. You should do research and find the right keywords for your website. Then, you should place them all over your website and not just concentrate them in one place. If you place them in a good way all over your website as well as in articles, the search engines will send you targeted traffic.

If you don’t focus on keywords, you will only get traffic for a mixture of terms, however the traffic won’t be aimed at leads or turn into sales.

Use Images and optimize them

You should add images and optimize them, it’s still extremely effective. Google Image Search single-handedly obtains over 200 million hunts on a monthly basis, and you can obtain a fraction of that traffic, as well.

Get Backlinks and Get them right

Focus on quality backlinks. A link from another website (to your website) is important. The higher quality of the website that links to your website, the higher quality of the backlink. And the more relevant the website is to your website (the topic), the better the link will be.

You should focus on anchor text (the clickable text in a hyperlink) and include the keywords you’re looking to rank for. On the other hand, you should be content if it’s only a “click here” link as long it’s from a website related to your topic.

Mark works for web design Guangzhou, a company that provides web design solution in Hong Kong, Shenzhen and Shanghai

It’s me again (Jens), I would like to thank Mark for this awesome post, and I would like to ask you the following questions:

image: flickr



32 responses to “4 Easy SEO Tips That Will Rock Your World”

  1. Peter J says:

    Well, i don’t focus much on seo and i certainly think that I’m throwing away good traffic.
    I’ve done all the ‘add they keywords’ here and there to get 30% total traffic from Google, but it’ could be better.

    • Are you getting any traffic from other search engines other than Google? I have started to get traffic from Bing and Yahoo as well, but Google is by far the most important search engine.

      Thanks a lot for your comment Peter.

  2. Elise M says:

    Hi Jens, you have some excellent advice here. The battle between writing for people and writing for Google robots is hard sometimes.

    For my blog, I like to focus mostly on optimizing my site for readers, but I make sure not to neglect the use of good keywords and also optimizing image titles to help with SEO. With my other niche sites, it’s a big goal of mine to do better with my SEO for 2011.

    And you’re right… it’s not impossible. It just takes time and work. Backlinks, of course, are very important! And anchor text. I’ve got lots of work to do haha.

    Thanks for the tips!

    • Sometimes I feel that I’m just writing for Google, and the reason I’m writing is to get more traffic and I’m not focusing on my current readers, and that’s bad. But, after I started using Scribe (a wordpress plugin), it’s been easier – I’m doing SEO stuff without focusing 🙂

      Looking forward to see an awesome video about SEO the next time I visit your blog 🙂

      Thanks a lot for your comment Elise.

  3. Brankica U says:

    Hey Jens, first I gotta say I love the sniper optics in the image (looks like one of my tattoos).

    I learned how SEO is important when I had my 5 page static website rank on Google just for being optimized properly. I used a tool that scans what you did (no automation, software or tricks, just scans if you have your KW in title, headline and if you are not spamming the page). The tool I use I have with my SBI static website.

    However, I will always choose to optimize for readers first. I guess I believe that if readers like it, they will share it and Google will come, lol. Of course, you can’t neglect Google!

    Images can rock your site and I think you should always name your image with your keyword. That way a blog can get a lot of traffic from Google images.

    • Wow, you got a tattoo like that. Cool 🙂

      We think a like, I believe that if readers like it and share the content, Google will eventually end up liking it as well.

      I don’t get a lot of traffic from Google Images, but I’m going to try to optimize some of my images soon, in order to see what happens.

      Thanks a lot for your comment.

  4. Web Content Writing says:

    Thanks for sharing these tips, it is really very helpful for me as I work as a search engine optimizer, these tips will help me a lot…

  5. Melvin says:

    Well you’re right. since last year I’ve been doing some experiments with me starting blogs that somehow focuses on search traffic and guess what, the search traffic that I get is about 60-70% of the total traffic. I wish I implemented it on MelvinBlog when I started.

    • Hi Melvin,

      That’s apx. the same as me. I get about 70% traffic from search engines, and I have never focused on SEO at all, until now 🙂

      Like you, I wish I had started with keyword research and seo when I first started blogging.

      Thanks a lot for your comment.

  6. Hey Jens, I really enjoy this topic. For me, the key to SEO is truly thinking like a reader and writing posts in ways that readers would actually say/word them. By so doing, you can ultimately develop an excellent long-tail keyword strategy. By going after the long tail, there is just so much less competition and therefore way easier to get on the first page of SERPs. I did this strategy first with my swimming pool company and it didn’t take long for its blog to become #1 in the world– all from long tail keyword phrases.

    Good stuff man. 🙂

    • That’s amazing.

      Are you using any software or services to find the right long tail keyword phrases?

      Thanks a lot for your comment.

      • I don’t use any tools Jens. Basically, I suggest this as your best tool, and this applies to any business:

        Name the top 50 questions people ask when they are interested in your product?

        Once you’ve written down, exactly as a consumer would state them, these questions now become the titles to your first 50 blog articles.

        I do a brain storming session like this every 60 months, and it works incredibly well. I think a lot of people over complicate SEO.

  7. Anonymous says:

    I think it’s also important to note that when optimizing text, it’s easy and important to get your keywords in your header tags. These are some very good starter tips, and there really is an extremely large world to dive into when talking about SEO!

    Best of luck on your foray into SEO!

  8. TristanH says:

    I honestly don’t think about SEO very much. I have a handful of keywords that I sprinkle around my blog and one phrase that I’m REALLY trying to rank for (I’m finally in the top 100 on Google, woo hoo!). I try to optimize my post URLs, but that’s about it.

    Thanks for the post, Jens and Mark!

    • I have just started myself, and I actually don’t have a handful of keywords.But I’m getting there. I have been focusing on one, but that’s probably not the keyword I should have been focusing on, but I’m at top 10 at Google for the keyword 🙂

  9. Excellent information. SEO is much needed for a company, but the way it is done has to be changed, as you have suggested above. Give more priority to your readers and not to the search engines. If number of readers improve obviously the search engine rankings will also improve.
    And next the keyword selection part, thanks for your excellent points on keyword selection.
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  10. allubarbosa says:

    I agree with you, that is 100% pure true, backlinks are very important and relevent backlinks will improve search engine rank. Thanks for sharingthat info.

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  11. Absolutely. Readers should always have the priority, they’re far more important than the search engines. And if the readers love the content, the search engines will eventually (at least that’s what I believe) 🙂

  12. denimesasx says:

    I am totally agree with your views and also very healpful in creation of back link.
    Thanks.
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  13. allubarbosa says:

    I am not a handful of keywords.But I’m getting there. I was focused on one, but probably not the keyword that I had to focus, they are the first 10 search results for Google

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  14. bryanwongyh says:

    Jens,

    I think SEO is definitely important but not the MOST important. If you ask me which would I prefer, visitors from organic searches or from recurring visitors or commentors, I would choose the latter. But that’s not to say I’m not focusing on SEO. But solely focusing on it is not going to do good for your site.

    What I find is visitors from search engines tend to be more passive and when they reach your website, they are mostly trying to look for something and if they don’t they leave. Regular visitors and commentors are mostly your loyal readers or fans. If you ask me to go to a website with 110k alexa ranking with 50 comments on average in each post vs another website with 15k alexa ranking but 10 comments, I would certainly choose the former one.

    Just my thoughts. Cheers!

    • I am experiencing the same, but I think it’s all depends on how you write and if you’ve written about a topic that’s close related to your website.

      For instance, I have written about several things related to Facebook, like how to create groups, and I’ve added facebook banners that my visitors can download. I receive a lot of traffic to the posts, but the bounce rate is very high. That’s because my blog is mostly about marketing, and the posts about Facebook is not about marketing.

      When I write about marketing, new visitors via search engines will often subscribe to my blog and even comment, because they understand the value. But when I’m not writing about marketing, well, they read, they leave and never come back.

      You’re absolutely right, the really important part is recurring visitors and commentators. I believe that relations and networking with people in your niche, that’s what’s most important.

      Thanks a lot for your awesome comment.

  15. Broadcastip says:

    I enjoyed this topic and I want to know more about it !!! thanks “Jens & Mark”

  16. denimesasx says:

    I wrote several things related to Facebook, like how to create groups, and I added my facebook banners visitors can download. I get lots of traffic to the posts, but the bounce rate is very high.

  17. Pool Parts says:

    Thanks for the information….Really useful tips…

  18. Alicia says:

    Hi Jens,

    In my case, i focus on SEO and Social Media Marketing. In my experience, combining this two methods will give you a better result in terms of site traffic and generating leads. It also builds your online reputation and strengthen your online credibility. Nowadays, SEO is not just merely building profile links and forum post. You need to write quality content and engage in guest posting.

  19. My pleasure 🙂

    Thanks a lot for the feedback.

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