I’ve been really lazy when it comes Search Engine Optimization (SEO). I used to think of it as something I just didn’t have the time to do, or didn’t quite understand. Now, it’s different, and 2011 will be a completely different year – hopefully you’ll see a lot more of my blog posts close to the top at Google.
I haven’t written much about SEO, so when I received a guest post by Mark Twain a few days ago, it was sort of a blessing. Now, I’ll start 2011 with a bang, and I’m sure I’ll be writing more about it sometime soon – because the topic is actually very interesting, it’s not that hard and it’s a very powerful way to get more targeted traffic to your website.
Without any further comments from me, here’s Mark for you.
SEO is not impossible – not at all
There’s no doubt that getting a high ranking in the search engines is not easy. To many people receiving a lot of traffic looks close to impossible. But it’s not; it’s not, not at all.
There’s a reason why scores of people are still performing it. It works, and it’s something you should start doing as soon as possible.
You simply need to go after the set of laws and reflect outside the box from time to time. Check out the vital rules or simply a guide that will assist you. Start working on your SEO, and you can have your website ranking great in any search engine for approximately any key terms.
Always focus on your readers
A lot of people are making efforts to have the search engines crawl their site and do whatever they can to try to manipulate them in order to grab a top spot. They disregard their most important objective, which is to catch users. Recurring visitors are what really matter for any site. If you don’t understand this, your website won’t make it in the long run.
Keywords and their locations
Keywords are significant for SEO. You should do research and find the right keywords for your website. Then, you should place them all over your website and not just concentrate them in one place. If you place them in a good way all over your website as well as in articles, the search engines will send you targeted traffic.
If you don’t focus on keywords, you will only get traffic for a mixture of terms, however the traffic won’t be aimed at leads or turn into sales.
Use Images and optimize them
You should add images and optimize them, it’s still extremely effective. Google Image Search single-handedly obtains over 200 million hunts on a monthly basis, and you can obtain a fraction of that traffic, as well.
Get Backlinks and Get them right
Focus on quality backlinks. A link from another website (to your website) is important. The higher quality of the website that links to your website, the higher quality of the backlink. And the more relevant the website is to your website (the topic), the better the link will be.
You should focus on anchor text (the clickable text in a hyperlink) and include the keywords you’re looking to rank for. On the other hand, you should be content if it’s only a “click here” link as long it’s from a website related to your topic.
It’s me again (Jens), I would like to thank Mark for this awesome post, and I would like to ask you the following questions:
- Do you focus on SEO?
- Are you using different software (or services)?