I like to promote free. I link to free stuff all the time, but it doesn’t mean that the product or the service is actually free. I promote free trials. That’s what I’m talking about. You can learn this from people selling cars.
There are 3 reasons why I promote free:
- More people are interested
- They can use the product first
- No grudge to me whatsoever
More people are interested
When we promote something that costs money, no matter how cheap it is, it seems that most people won’t buy it. This means that you need to get a lot of visitors in order to sell one product. If they have to pay, it causes a barrier, between them and the product.
When it’s completely free to try, most people will want to try it. There are no reasons why they shouldn’t. If they are interested in the product at all, they will try it. It’s the same as with free food samples, if there’s a vegetarian option, I’ll try it whatever it is.
They can use the product first
Free is awesome, because my readers can test the product, and they will only pay if they enjoy it. If they don’t think it’s worth the money, they’ll just stop using. No problem at all, not for them, not for the company and not for me. This is how I got started using WriteRoom.
No grudge to me whatsoever
If they end up buying, they won’t tell me about the bad offer I made. And they won’t have a grudge against me, because I tricked them into buying. They buy only if they enjoy it first. That’s exactly why I ended up buing TaskPaper.
What about a money back guarantee?
You could say that the same goes for a product with a money back guarantee, but it’s not the same. Most people don’t like to tell the company that what they just bought sucks and that they want a refund. I never do, I don’t think I have done it even once (I’ll do it if the product doesn’t work, that’s it).
Is it really free?
Think about this for a minute:
When you can use something for a specific amount of time, or a specific amount of anything (like submissions) without paying anything, well, then it’s a free trial. But, what if you would have to add your email address and your name in order to get the product? Then you’re paying something, but you’re not using money?
To me, free should be a direct download, a way to test whatever you are selling without leaving any information at all.
Is $1 free?
To me, if I pay $1 for the first 30 days, I consider it as free. That’s because $1 is close to nothing. But to a lot of people $1 is not free, it’s not close to being free. That’s because they’ll have to use their credit card or their paypal account in order to get their hands on it.
Most people won’t do it. Not even for $1.