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3 Reasons to Schedule Your Blog Posts

I am currently using CoSchedule to schedule all of my blog posts. I have finally got a system that I’m satisfied with. I publish new posts every single day of the week. I am not doing it because it would help me get more traffic, or that it’ll help me build a stronger tribe. To me, the reason for publishing every day is simple. I’m writing a lot, and I don’t see the point of just archiving everything I’m writing. Instead, I’ll just publish it, get it out there, and it’s easier to keep track of everything when most of what I write is stored on my blog.

I am scheduling my blog posts for three reasons:

Control

I set the time and date for each blog post to be published. That means I’ll know exactly when they’ll be out there, and I can prepare for whatever happens. This way, I’m in more control. I have the time to focus on my blog post, and either do the necessary changes or check if everything is ok once it’s published. I have published blog posts in the past, as soon as I was finished writing, but most of the time, I just didn’t have the time to stick around.

I believe that when the post is published, we need to stay focused on the post for a short while, just to see if everything you want to happen is actually happening. For instance, is the post imported into Triberr, and are you sharing it on social media?

Comments

I have switched to Disqus. I completed the switch to be able to have a conversation with my readers. I have noticed that some people will comment just a few minutes after I publish a blog post, and it seems that if I’m fast to reply, it’s easier to have a longer conversation with the reader. I’m more interested in quality than in quantity, and I’ve received some awesome tips on posts with only one person commenting.

There are many reasons why you need to comment on blogs, and the number one reason for me, is to improve. I’m sharing everything I’m learning, and the reason I’m sharing is to help my readers to learn from my mistakes and from my success. But, I’m also sharing to get feedback to improve what I’m currently doing.

Traffic

I write when I have the time to write. It’s not that I feel inspired; sometimes I do, sometimes I don’t. It’s 5 am when I’m writing this, but I won’t publish it at 5 am. Many of the people reading my blog are from Norway, and they’re not ready to read it this early in the morning. It’s not the best time in the US either, even though it’s not early in the morning. What I do is this, I try to schedule the post so that it’ll be published when most people are ready to read it.

If I schedule it at the right time, I’ll get more traffic to my post. I open my RSS reader, and it usually shows hundreds of new blog posts. It’s a lot easier to find and notice the blog posts at the top. Most likely, you’ve sorted your reading list by time and date. If I publish the right time, just before you open your RSS reader, my latest blog post will be right at the top.



10 responses to “3 Reasons to Schedule Your Blog Posts”

  1. Bren Lee says:

    Interesting post Jens! I still have yet to figure out the best time to publish. I’m starting to narrow down my days but time? Ugh, still trying. I use WordPress scheduler and keep the name of the blog post on my Google calendar. I live by that calendar so it keeps me on the ball with what days I am posting.

    I keep hearing a lot about Coscheduler. Maybe sometime in the future I might switch over.

    Thanks for sharing this with us Jens! Gladly passing it along.

    B

    • Hi Bren,

      I haven’t figured out the best times either, but I’m always testing. Right now, I’m publishing my posts just before I go to sleep. Most of my readers are from the US and I’m testing if they are reading my posts after work, and if that’s when I should be publishing or not.

      I’m not sure if it’s a big deal or not. But I believe it’s important to be testing. The competition is very high, and if we can do small details and adjustments to get more traffic and more visibility, we should definitively do it.

      Thanks for your comments.

      -Jens

      • Bren Lee says:

        I usually post in the a.m. EST USA time and get a few loyal readers comments however, as far as attracting new traffic via Twitter and such, I’m just not sure? I analyze Facebook traffic too. It’s most popular in the afternoons so I’ve started to share a few posts after noon, my time, to see how that affects anything.

        I guess it always one of those things we’ll continue to struggle with. Do you think you’ll ever figure it out?

  2. Tim Bonner says:

    I also use CoSchedule Jens and it makes life so much easier to keep control over scheduling and social media promotion, doesn’t it? I can see everything that is going out over the next 6 weeks and plan ahead.

    I came to your post from Triberr and I’ve already scheduled it on there to share to my Twitter followers. I’ve also scheduled it on Buffer as well though so you get 2 for the price of 1 :-).

    I find exactly the same thing with Disqus. It’s much better for having conversations in the comments section than other alternatives. The notifications are brilliant because one click and you’re able to reply. I don’t know why I didn’t switch earlier!

    I’m not sure what the best time to publish is yet on my blog. Most of my readers are from the US as well. What I do though is when I’m notifying my subscribers I use GetResponse’s time travel feature. It will then deliver the post at each person’s local time at whatever time you specify.

    • I am about to start testing GetResponse as well, and that might be some of the solution for me. At the moment, I am testing publishing the posts at different times, but I’m also thinking that I’ll start sending emails like you.

      CoSchedule is perfect for me. It’s so much easier to be blogging when I have control of the calendar, and see what I have scheduled in the days/weeks ahead. And, it’s very easy to move blog posts to new dates as well.

      I’m not sure if I would have made the switch to Disqus if you hadn’t done it before me 🙂

      • Tim Bonner says:

        I’m glad you did. I find it so much easier to keep on top of commenting since I installed it on my blog.

        I noticed recently that Disqus is now third largest in the numbers I get from referral traffic. Have you noticed that in your analytics?

        • That’s the same with me. I get a lot of traffic from Disqus. I haven’t really thought of why, but it might be due the emails Disqus sends out, and that more people seem to have a real conversation using Disqus?

          Are you logging in to Disqus when you reply to comments, or are you on your website doing it?

          • Tim Bonner says:

            That could be it Jens, particularly the digests they send out.

            I usually log into Disqus so I can see all the comments but then I click on view on original page and comment from there.

            • I actually haven’t seen that link before now :

              I have logged in to see all the comments. That’s how I have been able to get a good overview of all the comments, and I feel that I am in control and I won’t forget any of the comments.

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