Everything you do, when it comes to marketing, should start with a sales funnel. What I’m saying is that you should create your sales funnel before you start promoting your product.

The sales funnel is more or less a visualization of the actual sales process.

What is a sales funnel?

The reason it’s called a funnel, is that, like any funnel, a lot comes in at the top, and very little comes out at the bottom.

When it comes to sales, we are talking about people/customers.

I have always been fascinated by how Internet marketers promote their products, and how they earn their money. Well, always might not be entirely true. The story I’m about to tell you is about three years old. To me, everything that seems as always is always.

One of the first words or I should probably say concepts in Internet marketing, that I read about, and didn’t quite understand, was front end sales and back end sales.

It’s time to bring to the surface, once again, a wonderful marketing story. It’s a story with two sides. One is true, the other is not. I still don’t know which one is true. Either way, it ended up as really powerful marketing.

Let me first tell you the story, how it has been told to me, and what most people think happened.