Mentos Guerilla Marketing
Submitted by jens on Sat, 06/27/2009 - 17:22
I’ve just watched this video on YouTube from the Mentos Gum marketing campaign. It’s a great example of guerilla markeitng.
If you’re not sure what guerilla marketing is, I’ll provide you with a short definition. Guerilla marketing is unconventional marketing methods, and the goal is to get awesome results from minimal resources.
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