My Short Stop At The IKEA Restroom
Submitted by jens on Thu, 12/18/2008 - 04:15
A few days ago, my wife and I took a trip to IKEA. We were just going to have a look at a bed for our daughter, because we were already in Gothenburg. But at the same time, we ended up shopping all sorts of stuff. We always do that when we visit IKEA, I guess that's what everybody ends up doing.
After we paid for our stuff, I had to go to the restroom. When entering, I discovered something interesting. Basically, the IKEA restroom is like any other restroom, it's clean and neat and it has all the features we need. Nothing more, nothing less. Well, except for people with babies.
You can probably see what I am talking about. Isn't that cool?
What's great about it, is that it's an IKEA product. You can buy the exact product inside the warehouse.
They are using their products inside the restroom, and I think I have actually seen some other products of IKEA inside the restaurant as well. By using their product inside the warhouse, people can experience them before they decide to buy them.
That's great marketing.
You can probably see what I am talking about. Isn't that cool?
What's great about it, is that it's an IKEA product. You can buy the exact product inside the warehouse.
They are using their products inside the restroom, and I think I have actually seen some other products of IKEA inside the restaurant as well. By using their product inside the warhouse, people can experience them before they decide to buy them.
That's great marketing. - Category:
- Tags:
- Babies /
- IKEA /
- IKEA Restroom /
- marketing



