Commission Blueprint and Pre-Sell Page Secrets

I am writing a series of posts about an Internet marketing course called Commission Blueprint. Be sure to read the other posts as well (this list will be updated as soon as I publish new posts):

• How Commission Blueprint is using proof to increase sales
• I just bought Commission Blueprint
• Commission Blueprint and Opt-in Page Secrets
• Review Page Secrets and Commission Blueprint

Today, I have read my second manual/report from Commission Blueprint. The first one was Opt-in Page Secrets, the one today is called Pre-Sell Page Secrets.

Opt-in pages are all about capturing e-mail addresses, building a list of buyers while you sell them the actual product.

With pre-sell pages you warm the prospect up to a product by using social proof and make them more receptive to its sales page than if they were to find it directly. Social proof is fairly the same as testimonials, people recommending this product instead of other similar products. And you warm the prospects up by using a story telling technique.

I have read about how to write the story, what it should be like, and which words to use in order to make the sales.

I have been reading a detailed description of the "perfect" layout (and I have received a link to download it as well). How to recommend the product, how to explain about my experiences with the product.

It was also very interesting to learn that I have to use a photo on the pre-sale page, but that it doesn't have to be a photo of me. I can (and probably should) use a stock free photo of someone else.

I have read about how to use banners and links, and how to do split testing of the pre-sales page.  In fact, it seems to cover everything that comes to my mind when I think of pre-sell pages. It even covered how to be marketing a page on AdWords by bidding under the brand names of other popular products in the same niche.

And finally, a tutorial about how to use affiliate links (like how to cloak them).

This pre-sell page report from Commission Blueprint was very interesting, and I have learned a lot. The only question that comes to my mind after reading it is, how can I write the pre-sell page without any experience with the product or any people giving me testimonials?

They didn't answer this, but it might be included in one of the videos from the course.