Marketing Mix for Smart People
Technorati is using a big Google AdSense advertisement at the top with a white background on their nice green body. My first reaction was, “oh no it looks terrible!” But it`s a good thing that they use a script that rotates different ads.
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Is Technorati doing it all for the money? We know that the more visible advertisements are, the more visitors will look at them, and the more they will probably click.
Do you remember the post I did about advertising on feet? Well, it seems that this new company got a better idea. They are placing your advertisement on a place where people actually can see them, well, that is if you are not living in Norway and it`s winter.
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This idea is both creative and interesting.
I downloaded the free report Teaching Sells a few days ago, yesterday I finished reading it. I didn’t spend that much time to read it, because it was easy to read and it was interesting. I think it took me no more than 30 minutes.
The report Teaching Sells by author Brian Clark is 22 pages long, and the title actually tells a lot about what you can expect when you start to read it. “Teaching Sells: forget everything you know about making money online…
It’s not as easy as you might think, and it’s not as hard as you might think. Word of mouth marketing is a very important aspect, and it’s something you might want to consider for your next marketing campaign.
Sometimes a famous singer can help promote a really good cause, just look at Bob Geldof and Bono. Sometimes one of the most famous authors might say something that helps promote a really good cause, but at the same time her words could also mean that it’s all about marketing herself and her books.
I guess it`s time to present my thoughts on J.K. Rowling and the gay Dumbledore.
The story starts this morning, when I read about the latest stunt from J.K.
A great singer and a great performer, but currently she is having problems in Norway. She arrived yesterday in Bergen, and today all the major newspapers in the country published a story about her being arrested for drug possession (the story is in Norwegian).
If this is true, she is obviously having problems. I don’t know much about Amy Winehouse other than from what I have seen and heard of her singing and her performances.
Remember the post I did about how Time is promoting their magazine and how they are trying to attract subscribers by adding some urgency to their offer and using words like “final notice”? Well, they are not alone. Other companies are doing exactly the same thing, but using different words.
Check out the envelope I just received from Harvard Business Review:
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But will adding the word IMPORTANT to the envelope make people more curious?
It`s monday, my back is hurting, the darkness has surrounded me and the kids are finally sleeping. I am at my computer for a few minutes, before I have to do some of my evening chores. Not sure if I like mondays better than any other day, but my guess is that I don`t – something tells me that I feel like having sunday all over again. I would like to sleep a little longer, I would want the long and cozy breakfast.
Anyway, tonight I thought I would like to ask a simple question and try to provide my answer to it.
It certainly is interesting and it was launched a short while ago, and I bet a lot of people have bought it already, but I am not currently one of them. I probably should have bought it, and I might even buy it sometime soon, but so far I haven`t made up my mind.
Can you benefit from reading (or listening to) one millionaire interviewing another millionaire regarding how he became successful? As you probably understand, this is not a review.
As I wrote yesterday, I have been in London for three days, mainly to watch the NBA pre season game between Boston Celtics and Minnesota Timberwolves. But I also got time to do some shopping, and I visited the Apple store at Regent street.
The store was amazing, it was big and beautiful with all the awesome products from Apple. I could probably have stayed there for the day, but my friends dragged me out of there after about an hour.
I just want to tell you that I am back from my trip to London, actually I arrived at home about ten minutes ago. The reason I want to tell you this before I go to bed, and I really should be going to bed, is that I am so excited after this trip.
I have been watching my first NBA game ever, a pre season game between Boston Celtics and Minnesota Timberwolves. It was at the O2 arena in London, and it was sold out. I am not sure how many people saw the game, but it was many thousands and I was one of them.
I have been subscribing to Time magazine on and off for several years now. I am very satisfied with the magazine and they have some really good articles, but I get a new magazine every week and I just can`t keep up. So, when I realize that I can`t keep up, every now and then, I won`t renew my subscription.
Now, it was this time again. Time magazine sent me a reminder and asked my to renew my subscription.
